The magazine targets 16-24 year olds and aims to represent teenagers interested in pop music. It features a 17-year-old girl on the cover to portray an ambitious youth and counter stereotypes of teens being irresponsible. The cover artist, Tai-Sian, wears a gold pop-style dress and represents the subculture of teens who enjoy pop music. Existing artists featured like Justin Bieber and Rhianna also reflect the magazine's focus on the pop genre. The target audience is considered mainstream, interested in current pop culture trends.