Question 4 and 5

1. Claire Nugent

2.  15-30 years – teenagers and young adults.
 Male and female.
 White
 Secondary and higher education, the majority of my audience would be
students with a smaller annual and disposable income.
 Most students have a part time job.
 Post graduates with higher disposable income.
 C1C2E Students working and lower middle class.
 Smaller annual income.
 Potential for higher income in the future.
 Spotify, iTunes and radio etc.

3.  Aspirers
 Explorers
 Strugglers
 Reformers

4.  Generally students are aspirers as they seek status, they want to
succeed and search for materialistic goods. They're orientated to
image and appearance, persona and fashion. Attractive
packaging is important typically younger people, clerical and
sales jobs.
 However, explorers seek discovery, individualism is woven
through indie rock music. They value being different and
adventure; they're willing to try new brands for fast effect.
Generally younger people/students.
 Strugglers often are seeking escape from alienation and
disorientated lifestyles. Often students; buy alcohol, junk food,
and lottery tickets. D and E demographics.
 Reformers seek enlightenment, freedom for personal growth .
Social awareness and independent judgement. Hass attended
higher education and selects products for quality.

5.  The majority of the
audience that listen to
indie/rock music were
aged 18-24, then under
18’s. All the people I
asked listen to rock
music. This backs my
decision to aim my
magazine at the age
group 15-30 as it is within
the margin shown from
my survey.

6.  The benefits of doing a focus group:
 They can tell you if your product is successful.
 They give varied criticism to help you improve your product.
 They can give greater insight into why a certain aspect of your
product works or doesn’t work.
 Takes advantage of the fact that people naturally interact and are
influenced by others.
 Generally requires less preparation and is comparatively easy to
conduct.
 Researcher can interact with group to help with the discussion.
 Results are easy to understand and more accessible to lay
audiences or decision-makers than complex statistical analyses
of survey data

8.  Colours: Blues, reds.
 Red exudes a strong and powerful masculine energy.
Which attracts females to the magazine as they may want
to attract their masculine side and attracts males as they
wish to increase their masculinity. Light red represents joy,
sexuality, passion, sensitivity, and love.
 Blue is also a masculine colour it connotes joy and
tranquillity; audiences often listen to music for escape and
to have a calming effect which is what attracts them to the
colour blues.
 These colours contrast with each other and stand out, the
red draws attention to the magazine and informs people
that there is an aspect of rock yet the blue gives hints to the
indie side of it.

9.  The articles on the front cover feature
the type of artists that would attract
my target audience.
 The cover artist represents the style
and fashion of the audience as
stereotypically teenagers often dye
their hair and dress in a certain way.
 The artist is wearing a tartan coat and
a printed shirt to show she is up to
date with the fashion. She is smiling
which makes her more approachable
and by looking down she appears more
humble and ‘normal’.
 The masthead ARENA it reflects the
aspect of music gigs and concerts, the
ideal venue for an artist to perform is
an arena such as the O2 therefore my
magazine is the ideal place to promote
their music.

10.  The artist on the contents page
reflects the rock aspect of the
magazine and the artist on the cover
and double page spread represents
the indie part.
 The contents artist has piercings
and tattoos which attract the
audience as the artist is expressing
himself not just with music but his
appearance. People who listen to
rock/indie rock often have tattoos
and piercings; they are attracted to
the audience as the artist reflects
their feelings through the
expression of music and body art.

11.  I have used natural lighting in all images to make the
artists appear more natural and less artificial. By doing
this the artists are more relatable for the audiences.
 By using female artist on the front cover and a male
artist on the contents page I have provided an ideal for
both males and females.
 The double page spread has the red colour scheme to
make it stand out. This makes the audience want to
read the magazine as the pull quotes engage the reader
by giving them a short taste of the article.