For her pop music magazine, the author's target social group is students aged 15-25, primarily female. The magazine portrays their lifestyle, which includes going to concerts and caring about fashion. It shows artists as hardworking to inspire the social group. The magazine appeals to this demographic by focusing on up-and-coming pop artists they can relate to, including look books, affordable pricing, and non-sexual imagery with a black British model.

1. How does your media product
represent particular social groups ?
Emily Grannon

2. What is a social group?
A social group is essentially a group of people that have
surrounded each other due to similar interests or
characteristics, they may also share the same goals and aims
for the future and are even n the same social ranking in
school, work or just in the society.

3. Who is my
social
group?
For my pop music magazine I think that my
social group is essentially students who are
aged between 15 - 25 mainly female but
some issues could appeal to male as well.
They enjoy the new music the magazine
introduces to them and always up for going
to gigs, concerts and festivals. I think the
music could be listened to when their
getting ready to go out, walking outside or
even just to quietly listen to when doing
work. In my magazine Ive used advertising
techniques to go to new concerts and
making a returning artist seem exciting and
refreshing for them.

4. The Lifestyle of the Social Group
My magazine presents the lifestyle of the social group because as I
have advertised for “free concert tickets” it shows how they are
interested in going out and enjoying their youth. Furthermore my
magazine also shows how fashion is also important as I have
involved “look books” off different artists, female and male singers. So
they take they care about their image and style, keeping it up to date.
In my magazine I hoped that I portrayed my artist as hard working
and dedicated something that my social group is as in the article it
contained how “she is back” and ready to still carry on her career
after the split with her band. This should reflect or inspire my social
group.

5. Text

6. Economic Factors
2.50 which is much cheaper than other music magazines on the market whi

7. Gender
My main aim was for my magazine to
appeal to females as I feel there is a wider range in the pop
industry for females rather than males so I could experiment
and explore more ideas to attract female readers. This was
with colours, my model, fonts, it made the production easier.
The colours I did chose was purple, white and black. I
decided not to chose the typical pink as I felt like I wanted a
more edgier look and to appel to a more mature
teenager/young adult reader. White was frequently used
colour in Billboard and NME so I chose white as it seemed to
‘work’ for the professional magazines. Unlike NME (which
attracts both male and female readers) I decided to take more
inspiration from Billboard which could be the reson why my
magazine leans more towards females. Also to appeal to my
female based audience I made my model pose in a non-
sexual manner and made her convey a more friendly an
likeable state so that the audience wouldn't become offended
or even intimidated.

8. Age
The chosen age range for my magazine is between 15-25 year old. I wanted to
play on the more youthful side to music which is already quite a common age
range for the pop genre as in this age its considered that they are up to date
with whats happening in the industry which helps with my magazine as I wanted
it to be my audience supply, meaning this is where they would find the new
upcoming artists and whats coming. I think that in this era the young set the
trends and ‘spread the word’ on whats new which is why I wanted to use this
age range. Also many artist that I have featured are close to this age like “The
Neighbourhood” who lead vocalist is 22 and both “Lana Del Rey” and “Lily
Allen” are 29. So my target audience could feel almost a connection like the
artist are there friends and someone they can relate to and for the younger side
to my audience they may see the artist as role models.

9. Ethnicity
The ethnicity for for my magazine isn't perspicific as I have included
different ethnicties in my magazine. My model is black british and the
artists are caucasian. Therefore I have tried to open my audience to a
broader range of ethnicities. I have chosen to do this as the pop genre
usually contains caucasian people, however it is beginning to evolve so
I wanted my magazine to do the same.

10. Conclusion
To conclude, evaluating my magazine
I think my social group was
represented well as I constantly
received feedback from focus groups
and made sure that they thought my
magazine linked with their
characteristics and lifestyles.
Therefore I think that the social group
was correct portrayed and so I would
think that they would buy my product.