The document discusses how three media products - a music video, website, and digipack - work together to rebrand an artist transitioning from indie to mainstream pop. Key links between the products include using the same magical, natural color scheme and imagery of woods. The music video is featured on the website to allow free viewing. While the digipack references the video's fairy tale concept, concerns are raised that the free availability of the music online could undermine sales of the physical album.