My media product uses, develops and challenges conventions of real media in the following ways: It uses typical magazine layouts like a bold masthead, model on the cover, and cover lines, but challenges conventions by having a model wearing minimal makeup. It develops conventions by using a grid layout for the contents page instead of a list, making it more visual for younger audiences. It challenges conventions by focusing on industry topics rather than just artists, and having articles on safety at concerts and reader reviews, providing useful information for music consumers. The double page spread also discusses digitization rather than a single artist.