The document describes the target audience and methods used to attract and address that audience for a magazine media product. The target audience is described as British, white, middle/working class teenagers and young adults aged 16-25 of any gender. Images and language used in the magazine are tailored to this audience by featuring models and artists from similar demographics and addressing topics of interest like relationships. Edited images, layouts, and language aim to attract and maintain readership through techniques like direct address, varied fonts and images, and minimal text. The magazine's style and content are designed to create relatability and engagement between artists and the target audience.
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Evaluation question 4 & 5
1. Evaluation Question 4 & 5
Who would be the audience for your media product?
How did you attract/address the audience?
2. My Target Audience
• My target audience is based on white, British, middle/working class teenagers/young adults
(16-25 year olds) of both male and female genders (no gender bias).
• I chose this target audience to be the aim of my product as it covers a wide range of people
(mainstream rather than niche target audience). It is also not restricted by gender. This would
mean that my magazine would be accessible to a vast range of people, meaning more sales-the
media product would be more successful.
• Magazines of my genre (indie rock) are also generally more popular with people of this age
group (teens and young adults)- and white, middle/working class people make up the majority
of the British population (the majority of readers would be in this demographic of people).
• This would be the audience for my media product as the artists of the indie rock genre would
stereotypically fit these demographics themselves- this would make the artists more relatable
to my target audience so a personal relationship is created (uses and grats). This is
advantageous as, during my construction, it was much easier to find available models of my
target audience age range than any other.
Who would be the audience for your media product?
3. Existing Media with Similar Target Audiences
Q Rolling Stone NME
How did you attract/address the audience?
5. Similarities- Existing Media and my Product
• Use same house colour scheme (black white and red)- this is eye-catching and would appeal to
my younger target audience for its bold connotations-hegemonic for the rebellious teenager.
• Young adult, white, dark-haired female on the cover- these features are relatable for the majority
of my target audience- this will establish a closer relationship between artist and audience as the
readers can compare themselves to the artist.
• Direct mode of address used in images-targets and creates a more personal relationship with the
reader (uses and grats).
• Mise-en-scene- red lipstick to draw attention to the lips and sexualise model- the red colour has
passionate connotations (conforms to Mulvey’s theory of the male gaze) and black eyeliner draws
more attention to the eyes- this creates a more personal relationship with the audience.
• List of artists’ names- enigmas (Barthes)- invites reader to fulfil individual and informative wants.
• “Rocks”- draws attention to the genre and suggests trending- this would appeal to my target
audience as it suggests that the artist stands out and goes against the norm yet is popular-
hegemonic to the rebellious teenager.
8. Editing- Attracting my Audience
• Editing these images made my product more appealing to my target audience.
• One way that I did this was through cropping my images in my construction- the means that the
face of the artist is more dominant and creates a stronger relationship with the audience (uses
and grats). The focus on the female models’ face rather than her body contradicts Mulvey’s
theory of the male gaze- this would appeal to the females in my audience as it goes against the
norm (hegemonic of the rebellious teenager) and would intrigue the males in my target audience
as to why the artist is being portrayed in this way.
• Editing the brightness and contrast of the image- makes the image more poignant so it stands
out and captivates attention of audience, as well as giving the image a more life-like feel (image
appears more real and 3-dimensional- more relatable than a flat image).
• Edited colour and tone- makes the artist more visually appealing and therefore the product
attracts more attention. This is because the tone gives a more dramatic feel and draws attention
to the highlights of the artists’ mise-en-scene- particularly her leather jacket, lipstick and hair.
This sexualises the artist (conforms to Mulvey’s theory of the male gaze) which makes the artist,
and therefore the overall product, more attractive.
9. Language
• Lists of artists names create enigmas (Barthes)-
readers feel the need to fulfil any cognitive needs
and continue reading.
• I used attractive language in order to draw the
reader in. Examples of this are: “exclusive”, “win”,
“secrets revealed” etc. These words create an
enigma and tension for the reader (Barthes)-
meaning that they would want to continue reading
and fulfil any informative needs (uses and grats).
10. Language & Content
• I chose to use some particular language on the double page spread to appeal to my audience and allow the
correct form of register to come through. I did this through the use of explicit text (to make the article easy to
understand for a younger audience) and strong, powerful words in order to make the text appear more
interesting to a younger reader e.g. “triumph” in the masthead. This would make the article more captivating-
readers are less likely to lose interest (this is important as a young target audience would stereotypically have a
lower attention span).
• The content that I have included in this article covers break-ups and relationships in order to appeal younger
peoples’ stereotypical interests. This also allows a closer relationship to be created between artist and reader
as the artist is revealing personal and intimate information about themselves- the audience at the ages of 16-
25 may be going through similar experiences themselves (this makes the artist relatable as they are
comparable). This could be an example of preferred or negotiated reading (reception theory), depending on
the reader.
• “…the seventeen year old’s secrets to success”- mentions artists’ age. This would attract a younger audience as
it is relatable to them- creates a relationship. The “secrets to success” would also intrigue the audience to read
more.
• Article uses some colloquial language, power words and short sentences- makes the language relatable as it is
stereotypically what young people would use themselves- therefore this is attractive as it is familiar.
11. Contents Page Layout
• Clearly laid out rows and columns- the text is accessible to allow the
reader to find the individual needs that they wish to fulfil. This could
be anything from cognitive needs (e.g. from the lists of names
included), to informative needs (which uses uses and grats theory).
• Minimal text so the reader gets enough key information to keep
reading on without losing interest- this would attract my audience as
a younger reader would stereotypically have a lower attention span.
• The models are of the same age, class and ethnicity as the majority of
my target audience- this would attract people of these demographics
as the artists would be relatable/similar or comparable to themselves.
12. Double Page Spread Layout
• The image takes up the majority of the page- minimal text
appeals to my younger target audience (stereotypically have a
lower attention span). The close-up using direct mode of
address also draws the reader in and creates a relationship
with the artist (uses and grats).
• The drop-cap letter pulls the audience in to read the opening
pull-quote and rest of article (uses and grats).
• Different fonts for pull-quotes and introduction- breaks up the
text (appealing to readers with a shorter attention span) and
attracts audience as it is aesthetically pleasing.
• Larger serif white on black font for masthead- stands out and is
eye-catching (uses and grats).
• The arrow at the bottom-right prompts the reader to turn the
page- this adds to any existing appeal to continue reading on.
13. Attracting my Audience- Mise-en-scene
• I used clothing that is stereotypical for my target audience to
wear- this would mean that the artist is relatable to the reader
and acts as a role model for my audience- this allows the reader
to create a relationship with the model because they could
compare themselves (they are similar).
• The leather jacket and use of the red top and lipstick sexualises
the model (conforms to Mulvey’s theory of the male gaze)-
attracts straight males in my target audience and, rightly or
wrongly, acts as a potential role model for the younger females.
• The bright colours used in clothing and makeup attract the
readers- eye-catching (uses and grats).
• The leather jacket also instantly make the genre and type of
magazine clear to the audience as a “rock” look- this would
attract people that would stereotypically like rock music, so
would therefore find the magazine interesting.
14. Attracting my Audience-Images
• I attempted to attract my audience through
direct mode of address- this would create a
relationship with the audience (uses and grats),
as well as being eye-catching as to draw the
reader into the magazine. Examples of this are
throughout my product (the front cover,
contents page and double page spread) for
consistency and professionalism.
• Using multiple images in my contents page
fulfils a wide range of cognitive needs as well as
informing the reader on what to expect inside
(uses and grats). This would have appealed to
them in recognition of the list of artists’ names
(enigmas= Barthes). The use of my front cover
and double page spread as images in my
contents page also has this effect, as well as
making the magazine appear more professional.
