The document discusses feedback received from the target audience of 11-19 year olds on a music video, digipak, and poster. A questionnaire was used to gather opinions. Respondents said the rap music video's camera work was good and the digipak and poster designs worked well together and with the genre. Based on this feedback, the producer decided to make the music video entirely black and white. The feedback taught the producer that targeting the right audience is key to a successful media product.