The survey responses showed that: - Five out of seven people found the music video to have a clear narrative storyline. - Everyone who responded liked the magazine poster and said it would attract a wide audience. - Most people also liked the digipak, though one suggested adding more color. - There was seen to be a clear connection between the poster and digipak designs in terms of theme and imagery.

1. Evaluation 3 – survey responses
1.
Out of the seven people that I asked to complete my survey, I found that five of them said
that the music video was narrative. This means that the story we wanted to show came
across to the audience, even though there were some performance scenes the narrative
was clear to the audience. No one said that the music video was abstract, but they said it
was either performance or narrative; this is positive feedback because there were elements
of both in the music video. At some points in the video the artists were performing to the
camera, this is performance. Other times there was a story line, this is narrative.
2.
Is the music video performance,narrative or
abstract?
Performance
Narrative
Abstract
Was there a clear narrative in the music
video?
Yes
No

2. Two of the people that I asked didn’t think there was a clear narrative to the music video;
this could be due to the lack of understanding of the storyline. The continuity of the video
could have been unclear to the audience which made them misunderstand the story line
and think the music video was just performance. Five of them thought that the video was
narrative; this means that around three quarters could see there was a storyline in the
music video.
3.
Everyone that completed my survey said they liked the magazine poster; I included all of the
generic conventions of a magazine poster. This means that all of the people I asked to
complete the survey said that they liked the poster; this also means that the poster would
have attracted a wide audience. Everyone that I asked were different genders, ages and
liked different things, they all said they liked the poster so the magazine poster would have
attracted different people.
4.
Did you like the magazine poster?
Yes
No

3. The majority of the people I asked said that my magazine poster would attract a wide
audience. This is a positive response because it shows that my magazine poster would get
peoples attentions and if this was a real product it would increase sales to make a bigger
profit. I made different people answer my survey and they all said they likes the music
video, poster and digipak, I only got two people give me feedback on the digipak and the
poster so I know this would attract a wide audience because a range of different people said
I didn’t need to make any changes.
5.
Only one person said that they didn’t like my digipak, on the feedback sheet they said that it
needed more colour to get the audience attention. Other people that completed my survey
said that they liked the digipak and it had all of the conventions of a real product.
6.
Would this attract a wide audience?
Yes
No
Don’t know
Did you like the digipak?
Yes
No

4. Based on the feedback I got, I know that my digipak would have attracted a wide audience.
One person said they don’t know if it would get people’s attention but everyone else said it
would. This could be because of the colours were not bright enough to get people’s
attention, the main colours are black, white and grey but this is to connect it to the music
video and the poster.
7.
Do the magazine poster and the digipak have a clear connection?
Everyone that completed the survey said that there was a clear connection between the
digipak and the poster. The magazine poster and the digipak have a clear connection; they
have the same theme throughout. I did this to stick with the theme of the genre for the
music video; I needed to add all of the generic conventions for this specific genre. The types
of conventions that I used are similar costumes, colours and layout to the magazines and
the digipaks that have already been created. The magazine and the poster do have a clear
connection as they both have similar images; the main image on the front of the digipak is
the main image on the poster. I also added the black and white filter and made the red
jacket stand out to the audience to make it more recognisable.
8.
Are there any improvements I can make to my digipak? If so what can I do to improve it?
After asking people to fill out my survey I got some feedback on the digipak and the
improvements I can make to make it look better. Only got one person give me feedback on
what I could have done to make it look better, they said that the inside image on the left
side of my digipak should have also had the female artist wearing her red jacket as this
would have carried on with the theme. Apart from this I didn’t get any other feedback on
how I could have made it better.
Would the digipak attract a wide audience?
Yes
No
Don’t know

5. 9.
Are there any improvements I can make to my Magazine poster? If so what can I do to
improve it?
I got some feedback on the magazine poster; the feedback I got was to make the
background a different colour to make it stand out more. I could have also added more links
to the social media sites; this would have promoted the artists and the album more.