Aaron McGreevy conducted a survey to get feedback on a music video and digipak he created for a coursework project. He received the following key learnings: 1) Respondents were able to clearly identify the rap genre of the video through elements like costumes, props, and performance style. 2) The content was seen as most appealing to ages 16-20, focused around the age of the actor. 3) Both the intended target audience and secondary audiences recognized the link between the video and digipak. 4) Respondents provided both positive and critical feedback, helping Aaron identify aspects to improve or maintain for his project.

1. 3. What have you learned
from your audience
feedback?
By Aaron McGreevy

2. Q1. What genre of music do you normally
listen to ?
From this Question I got a general idea of the genre that the participant
listened to this would help me as if they listened to Classical or Rock
they might not be familiar to the Rap genre or know the generic
conventions. Most of the people that took it however listened to either
rap or similar genres such as R&B or Hip Hop which in some case have
some similar conventions. However my secondary audience that I
asked listened to different genres such as Pop, Drum and Bass and even
Reggae, which are completely different to Rap.

3. Q2. After watching my video what genre
would you say it fits and why ?
100% of my Primary Audience knew that the Genre of my music video
was Rap the reason for this was probably due to the costume and
performance of the artist. When my Secondary answered this question
they more or less got it however some said it was Hip Hop and others
said it was Grime which is a hybrid or Rap. But all my audience got the
idea which suggest that my video follows conventions which is good.
Also tells me that there was nothing included which was not generic so
when I was doing my research and planning it was accurate such as my
audience expectations.

4. Q3.What age would you say it appeals to
most and why?
When my audience was asked what age it appeals to most the majority
of both my Primary and Secondary said the 18-25 range the reason
they said it stated at 18 was because the video contained my actor
smoking which you need to be 18 to buy so it would not of been
appropriate to try and make it appeal to an audience below the age of
18. Another reason someone said that it should appeal to that age
range is because the age of the actor is 18 so the audience will be able
to relate to him if they are of a similar age.

5. Q4. Do you feel that both my Music video
and Digipak are generic to the rap genre?
Both my Primary and Secondary audience both agreed with the point
that after viewing both my Digipak and Music video as well as my
poster advert that it fits the rap genre. One particular person (Mark 19)
said that in the poster is clearly shows what genre it is for example the
costume as well as the font and which is included in the Digipak and at
the start and end of the video. Someone from my secondary audience
said that the fact they link is generic and that the Digipak he is wearing
a watch and holding money which fits the rap genre (Emily 40).

6. Q5. Do you think there is a link between
my Music video and Digipak ?
Similar to my last question all of the people I asked agreed that there is
a clear link between my video and Digipak one person said the most
obvious link which is that the main artist appears in both so just my
recognizing him you can clearly link which is good as I wanted my artist
to be the main focus of everything which is why he is in every picture in
the Digipak as well as every scene in the video. Also someone from my
Secondary audience said that the main theme is a black background
with the white text with the exception of the inside of the Digipak with
the two pictures of him in front of the wall which standout. This is good
positive feedback as it tells me that I have clearly linked both of my
products and it noticeable that they are both connected.

7. Q6. What message/meaning do you get
from the music video?
The main message that people got from the music video was that he is
a struggling artist which was poor and working on a checkout until he
got signed then could afford expensive cars and clothes. The majority
of my Primary audience understood the narrative of the song however
some of my secondary audience did not understand this aspect of the
video and one particular person (Jim 36) said that it just looked like a
standard music video so maybe I should of presented it in a better way
or tried to represented him being rich in a better way.

8. Q7. If there was one thing that you could
change about the video what would it be
?
A lot of the people said that they would add girls into the video this
was mainly my Primary audience said this as they must watch rap
videos and know that this is a main convention. They also added that
girls dancing in the background would of made it more conventional
and also made him appear richer and more powerful having loads of
girls round him which many rap artist try to represent in their videos.
That was the main thing people said that they would change one other
person said that they would have the main artist Lian wearing more
jewelry such as chains.

9. Q8. If the Started from the Bottom Album
was released would you buy it ?
Out of the 20 people I asked 10 a primary and 10 secondary 15/20
people said that they would buy it this is encouraging feedback as it
tells me that people enjoyed the Album. However saying that they
wouldn't buy the album does not mean they did not enjoy the video
just that it may not the type of music they like for example one person
from my Secondary listened to Pop so is not used to rap so that may be
a reason that they would not buy the album. The results are still
encouraging as 75% said they would show which shows that my
advertising appeals to two types of audiences both Primary and
Secondary but more to the younger which was my main target
audience.

10. Q9. On a scale of 1-10 what would you
rate my Music Video and Digipak
The average rating of the last question was 7.8 which means a lot of my
audience liked my video and Digipak. This question does not help me
but does however give me a brief idea of what my audience think. It
was mostly my primary audience that rated it higher which what I
aimed the video at so shows that it appeals to my main target
audience.

11. What I learnt from the Questions
After reviewing the results that I gathered from the survey that I carried out I have
learnt much from the feedback. First of all I sent an email to all the students in my
media class with a link to my survey. After it was completed by several I started
seeing patterns in the results and are as follows that many people could identify
the genre very clearly through both costume and props and some even said
performance. They also said that the age the it appeals to most is 16-20 but most
said the 18 age mark which was the age of the actor playing the artist. This is all
positive feedback as this is all what I had aimed to get across such as the narrative
and the meaning behind the music video they all got the general narrative. They
also agreed that there was a link between the Digipak and video, however I did ask
a secondary audience how are not particular target e.g. an older audience and they
where still able to identify the genre which shows even people who do not
normally watch them particular music videos can still identify the genre. Another
way in which the feedback for my coursework was that in the survey the people I
asked where honest giving good points and bad points which gave an idea of what
to improve and what to keep the same an example of this was that one person said
that the Digipak was good but did not link the poster so I changed it to link.