The document describes how the author used audience feedback at various stages of creating a music video, poster, and digipak. They conducted online surveys and polls to get input on song choices, video ideas, and design drafts. Feedback indicated a preference for narrative styles and variety in video locations. Based on responses, the author refined their work, such as adding more shooting locations to the video and changing fonts for consistency. Overall, the feedback helped the author create final products that better met the wants and needs of their target audience.

2. I found audience feedback important to know the positives and negatives of my designs in order to come
out with the best result, most suited to my target audience's wants and needs. The feedback allowed me to
gain a range of views, helping me better my work as I could know what they liked or disliked about my
work.
Prior to the construction process of my music video, poster and digipak, I used online surveys so I could
get anonymous feedback, which was important as it meant that any bias was avoided as people would be
more honest with their identity hidden. It also allowed me to get a large amount of opinions, by sharing
the link on my social medias, reaching out to a wide range of people. For example, I asked people who fit
my target audience, what style of music video they would most like to see so I could then make the
appropriate choice for the basis of my pieces.
The result from a question using Survey Monkey – this
showed that people prefer a narrative style so I would mainly
concentrate on this to gratify the audience’s wants.
Asking this also helped me decide on which song to
use that would fit with these themes that the audience
was interested in. I chose the top two choices to focus
on as these were much higher than the others and
would be fun to plan.

3. To help me choose a song, I also conducted an online poll so that I could narrow down
the options of what my music video should be about, taking the themes into
consideration.
The voting results presented a strong favouritism for the narrative involving a
relationship, followed by the second choice of being trapped in the mind of an addict
trying to recover.
This audience feedback was useful in deciding on an idea for my music video. I decided
to combine the selections, with less emphasis on the second idea as this got no votes. I
chose this because they could all tie in with each other to encode an important message
- My first idea was: A relationship falling apart due to alcohol/drug addiction
- My second idea was: The point of view of someone while on a drug trip (which
would be animated)
- My third idea was: Being trapped in the mind of an addict trying to recover

4. After making my first draft of my music video, I got feedback from several people who viewed the video
together.
What I learnt from my draft 1 feedback was that the music video is easy to follow and understand.
The good points are the editing, but the bad points are that there wasn't enough variety of locations.
Music Video Draft 1
I also got verbal feedback from someone
who fits in with my target audience.
However, I count her as my secondary
audience due to her age not being within
the standard range of teens to young
adults, yet she still likes the genre of
music. From this, the same good and bad
points were raised as before, additionally,
a positive was the unique idea that came
with it as other EDM songs typically put
drug use in a good light, which I didn’t
agree with.
From this, I planned to film more clips in different locations, which would have the
same appeal as those already used, and continue experimenting with editing, by
watching tutorials and guides on YouTube and related sites, so I could further my
skills in this area.

5. Music Video Draft 2
With my second draft, I also got paper feedback with similar questions as I felt these questions were most
useful to improving my product.
From the first question, I learnt that they liked:
- location variety
- shot variety
- story line
They said the lip syncing editing was sometimes out of
sync and that the gaps needed to be filled, as this
wasn't a completed version yet, so I had left out about
20 seconds of footage.
My plan of action from this feedback was to continue the style of editing I was doing, including stereoscopic,
fast paced cuts and black and white filters. I also planned to review certain areas of the music video which
were out of sync to try and put this right, despite facing the problem of the software lagging. Also, more
clips needed to be gathered or reviewed in order to fill in the gaps so it would be fully completed.

6. Music Video Draft 3
Using a question on SurveyMonkey, I then asked 20 people if they liked my final
music video, having completed it the whole way through and having made
adjustments to the lip syncing. I gave the audience a simple yes or no option and
19 people answered with yes, which was a good result and so I felt I matched their
needs well in this final attempt. The one person who answered no was therefore
an outlier and didn’t impact the final draft.
I also asked for opinions from Stephen, my
actor, to see if he could add anything to it
as he knew what I wanted it to be more
than anyone else as he was most involved.
Additionally, the upload on YouTube gained outside
attention from a channel who seeks out music video
remakes and they left a comment in favour of my editing,
interpretation of song and creativity. Therefore, I
considered this piece successful.

7. After having finished the front cover design, I wasn't sure on which font style to go along with for the rest of my
digipak design and also the poster. Therefore, I used social media again, such as Snapchat, to gain responses. People
mainly chose the second option, the one on the right, which I agreed with and went for.
My final front cover:
Digipak Front Cover

8. Digipak Middle Page
I had a few options of what to
include for my middle page
design. With the four designs, I
printed them out and sent the
sheet around my media class so
I could gain votes on which to
use. Some people also included
reasoning, such as liking the top
left due to the 'e' logo and the
lyrics as it's conventional, and
the bottom right as it matched
the title of the album.As the audience voted the
bottom right highest, I used this
one for my final middle page
design. It matched the title of
the album and matched the rest
of the colour scheme best, as
well as relating to the artist as
the evolution is shown as
becoming a singer.

9. Digipak CD
I printed out my first CD design draft and got written feedback of this.
From the first draft, the layout and design was good but the artist name
was missing.
My second design had the artist name, however, I changed my editing
software and lost the copyright information so comments were left
about that.
Therefore,
my final
draft had
the relevant
changes
made to it
and people
preferred
this design
overall.
My third design had everything it needed on the CD but the font
of the album name wasn't linked with my front cover which was
commented on.

10. Digipak Back Cover Draft 1
After having a few people annotate my first
draft I analysed the notes and concluded that
the good points were:
- The use of colour making it clear to see
- The central positioning was helpful
- Includes everything needed on the CD
The bad points were:
- The logos are too big, or too high up on
the page
- The red is more vibrant on the back cover
than the front
Therefore, I planned to move around some
of the information, such as the label logos
and small print so it would all fit along the
bottom.

11. Digipak Back Cover Draft 2
Again, using the same form of annotations for feedback, I
gained similar comments.
POSITIVES:
- Colour flows
- Positioning of everything is clear and not crowded
- Includes everything needed on the CD
NEGATIVES:
- The background is a bit light, hard to read the ‘CALVIN
HARRIS + EXAMPLE’ text.
From here, I plan to darken the background so the text is
easier to read. I will keep the positioning of everything the
same as the audience liked this.

12. Digipak Back Cover
This turned out to be my final design due to the
feedback being all positive. I created a poll and asked
10 people within my target audience if they thought my
back cover was good to use conventionally, in terms of
appearance and if it contained all the information
relevant.
0
5
10
15
Back Cover
Do you think my back cover is conventional,
appealing visually and has all the information
needed?
Yes

13. Using Messenger, I was able to easily send screenshots of my
poster design and ask for feedback. The main feedback was liking
the layout as it was clear and ordered well, but the font and edit
of my artist needed improving, in order to match the album and
look better.
Acting on this, I plan to match the font to the digipak, and edit
the artist so it looks less out of place.
Advert Draft 1

14. Advert Draft 2
For my second advert, as I was creating this, I
screen shared so I was gaining feedback in real
time while constructing this. The feedback in the
end was that using the photo of Stephen didn't
look good in the design as it looked too busy and
crowded, which wasn’t conventional of EDM
adverts due to them usually being simplistic.
Therefore, for my final design I planned to remove
the image and improve the background so the 'e'
stood out more and further related to the album,
in terms of colour as the green didn’t match with
my digipak or music video.

15. Advert Draft 3
Is this advert aesthetically
pleasing and well informed?
YES NO
0%
100%
Would you change
anything?
YES
NO
I created another poll to see if
there was anything else my
target audience would change
about my advert. As the results
were completely positive, I made
this my final design due to it
including everything needed,
relating to the digipak as well as
the artist branding, due to the ‘e’
logo.

16. Conclusion
To conclude, I feel my audience feedback was crucial in order to have a final design that
appealed to my market and target audience. It meant that I didn’t miss any conventional
information on my products and that the design throughout all linked and looked legitimate.
If I was to do this again, I would prefer to get a wider range of feedback. Despite gaining
feedback in forms of annotations, verbal real time feedback, podcast style feedback and polls,
there could be more in depth feedback given. However, I chose not to do this due to the time
restrictions in place; it was hard to find someone that was available for a long discussion of my
products.
Also, I would gain more feedback from people in terms of numbers, as the more people who I
gain feedback from, the more representative my data would be of my target audience. Again,
this wasn’t as easy to do due to the risk of anonymous people leaving irrelevant feedback on my
work, such as through posting the survey link on social media, or handing out paper surveys.
Therefore, I had to select people who I new fitted my target audience to ensure my feedback
was appropriate to me.