2. It‟s possible that our main audience for “Dealer‟s Atonement”
would be made up of the male gender. The antagonist of the
film is a male, and there are hints towards other main male
characters who would have been shown further on in the film –
the man in the photograph and Brian Greene – the boss of the
cashier.
It could also be said however that going off just our opening
sequence, the representation of males could be interpreted as
negative, as the teenager is so dangerous and psychopathic in
his actions. Therefore, the film could attract females, as they‟re
shown in a more positive light by a natural and emotional
character.
If we targeted males, it would increase the chance of us
attracting an audience that wishes to (going by Blulmer and
Katz uses and gratifications theory) relate to our film‟s
characters (not likely to be the teenager killer).

3. Although there is no explicit scenes of gore or over the top violence, or even
any foul language during our opening sequence, I would brand the age rating
of this film to be a 15. This is due to the concept of a psychopathic killer
murdering an innocent cashier – with the audience having just seen her
daughter. The idea of the killer showing no emotion as he does this could also
be scary for younger audiences, and although the body of the cashier isn‟t
shown, the way that the screen goes to black before the bang of the gun is
heard might prompt audiences to imagine the corpse and gore for themselves
– which could be even worse. If I was rating the whole movie (had we made
the rest of the film), I would have given it an 18 age rating, for numerous
counts of violence, bad language and possibly drug content.
Opening the film up to over 15 gives us a wider audience than if I had chosen
an 18 rating, with many teenagers possibly going to the cinema to see the film
out of the need for love and belonging using Maslow‟s hierarchy of needs
theory, as they would go with groups of friends and then discuss it with
others.

4. Our film may not target any specific class, but it
might target those who work less hours than
some. Visiting the cinema can take many hours
out of someone‟s life – so those with very busy
(which might be likely to be high earning) jobs
may not have the time to see our film.

5. It was no coincidence that Miramax Films - being
one of the options I suggested for a distribution
partner – has already worked with many crime
thriller films before. Our audience is likely to be
fans of the films that they have worked with such
as the suspenseful films „Reservoir Dogs‟, „No
Country for Old men‟ and more. We are looking
towards an audience that like to get drawn into
films for escapism – through suspense.