The target audience for horror films is primarily males aged 15-25. This age group is old enough to watch R-rated horror films and are seeking thrills. Horror films also appeal to this demographic as they are maturing and horror movies can elicit different emotions. Additionally, the stereotype is that men enjoy seeking thrills and are more tolerant of graphic violence compared to women. Mainstream audiences who see films first then spread the word also contribute to the genre's popularity as word-of-mouth increases viewership. Finally, horror films aim their marketing at the working class due to more affordable ticket and home video prices.