The document discusses the target audience for a media product described as a psychotic thriller movie. It states that the target audience is males ages 18+ as the movie is dominated by males and its genre of a psychotic thriller would appeal more to and be better understood by older audiences. It also notes that the female protagonist, Scarlet, could attract a female audience by being a relatable teenage girl character. Crime is a common theme that could interest male audiences. Research showed that thrillers commonly have a 15 rating, appeal more to women especially with a female lead, and that 15-24 year olds are the most common viewers, making up over 30% of the thriller audience.

1. Final Draft Evaluation – Question 4
Who would be the audience for
your media product?

2. My personal target audience
My personal target audience is males of the ages 18+
because I feel that the movie is fairly dominated by
males which I think would be more appealing to the
male gender.The genre of the movie is a psychotic
thriller which I feel would suit people over the ages of
18 because they would be able to understand the
mysterious plot more than a younger audience would.
In addition to this, I think that this movie would attract
a female audience as well because of the main
protagonist, Scarlet. I feel as if this character would be
relatable to a female audience because she is a
teenage girl which is a very relatable social group.The
theme of crime is also something that I think a male
audience would be more
interested in and my thriller
movie includes crime as a
common theme throughout.

3. What is the most common audience for a
thriller?
In 2016, thriller/suspense movies were the fifth most popular genre bringing in a total revenue of $16.9 billion. The age rating
for a thriller movie is usually a 15 certificate because of the disturbing plots, strong language and violence depicted in these
movies. Also, it was found that the average audience for thriller movies is mostly woman and that they prefer to have a
female protagonist which fits well with my movie. In 2014, the most common age group to visit the cinema to watch a movie
was 15-24 year olds who took up 30.8% of total cinema sales (Sourced from BFI). I also found that the 15-24 year old age
group are the most common viewers of thriller movies accounting for over 30% of total viewing figures.
15-24
25-34
35-44
45-54
54+
AVERAGE AGE OF
THRILLER VIEWERS