2. Target Audience
Horror is most popular with teenagers and people in their 20’s and this seems to
go against the genre with a lot of critics, as if these age groups aren’t capable of
making an intelligent film choice. While some horror movies do target the
unknowing teenage audience, most horror fans can spot these a mile away. There
are countless genuinely good horror movies being made every year. Well written,
well-constructed, well-acted, and well-directed films that leave the audience
terrified and enjoying the roller-coaster experience. These well-made horror
movies explore the nature of relationships, whether the relationships are between
humans or between the natural and the supernatural.
Horror films delve into a broad range of themes that scare the audience; some
creating fears we didn’t even know we were scared of; the fear of death, of the
unknown, but also of everyday realities such as natural disasters or disease.
Whatever humans can be and are afraid of, horror movies have been successfully
tapping into these fears for years and continue to do so. By doing so, horror
movies expose more about us to us and to the world as a whole.
3. Our Target Audience
Many attendees and devoted fans of the horror genre are women, the
targeted audience of the “rom-com.” Horror has been discredited for being
misogynistic, but ironically, women love horror. Possibly because of the many
horror heroines but also because Horror movies cross gender-boundaries
because they deal with the primal emotion, the basic instinct in all human
beings—fear. They tap into locked fears, ideas and imagery that humans
assiduously try to evade.
Saba and I discussed that we will like to target our audience at males and
females aged 17-30. We selected this specific target audience because we
want to illustrate horror as well as some thriller elements and as younger
people enjoy the thrills of horror older people will also enjoy the thriller
aspect of the film. We decided the certificate for the film will be a 15 rating,
this is because it will be quite violent for people younger than 15, however, it
will not be too violent to be an 18 certificate as we also have thriller aspects
which can take some emphasis away from the violent from the horror aspect.
