The document summarizes audience research conducted for a horror film project. It asked questions about components that scare people, preferred locations for horror films, what people like to see in trailers, where they like to watch films, who they watch with, their gender and age, and how often they watch horrors. The majority preferred entrapment as scary, underwater locations, "jumpy bits" in trailers, and watching with groups. Most respondents were ages 17-24, supporting the project's horror elements.

1. Audience Research & Results

2. Our group asked a total of eighteen males and females some questions relating to the genre of horror. We intend to use these results within our horror, taking influence from them. This is an effective way to find out what horror watchers like to see in a movie.

3. In this question we asked “ What components in horror most scare you?” The majority of the people we asked went with entrapment which fits with our idea of underwater very well, as we can show entrapment a lot.

4. In this question we asked their favourite locations for horrors to be set in, the most popular answer turned out to be Underwater, which fits extremely well with our idea, being underwater was closely followed by isolation and the city so if we decided to change our mind or if filming underwater turned out to be too hard, we would take these two other options into account.

5. We asked our audience what they like to see most in horror trailers, the option with the most amount of answers turned out to be “Jumpy bits” which isn’t something we considered doing as we wanted the trailer to more surreal and peaceful but this is something we will definitely try to incorporate into our trailer.

6. We asked our audience where they most like to watch horror movies, we got an equal amount of people saying they would prefer to watch the horror film in the cinema and on DVD, when asking them why not TV, they said due to the adverts disrupting the viewing too much.

7. We asked who our target audience preferred to watch horror films with. The options consisted of being alone, watching with a girlfriend or boyfriend, with a friend, as a group or other. The most obvious popular answer was to watch horror films as a group. Watching horror films as a group make the film more fun and bearable to watch. From this we decided to put jumpy bits in the horror trailer as we felt this would relate to this piece of audience research as the jumpy bits of horror trailers stand out the most and therefore they will talk amongst each other.

8. We asked our target audience to state their gender as this can have an impact on the way they see horror films. This result came out pretty much 50/50 but statistically males are supposed to enjoy horrors more especially those of the younger demographics 15-30. Stereotypically, Men prefer more gore and violence whereas females like a good easy to follow less gory plot line.

9. We asked our target audience how old they were to help us select age certification and what types of components to include within our horror trailer. For examples, if the majority of the audience were in the youngest sector (0-16) our horror trailer would be a bit more take compared to the older sectors. Judging from our outcome, the majority of our audience appear to be 17-24 so we know what levels of gore and violence we can use within our horror trailer now.

10. We asked out target audience how they would describe how often they tend to watch horror films. Ranging for a lot to not at all, this poll is a tough and pretty equal one. Around the same number of people said they occasionally, rarely and watch horror films often. I decided from this that our horror film should break away from the stereotypical horror film which is produced a lot to grab the attentions of viewers that may not be a huge fan or watch horror films a lot.