The audience feedback that the student collected made significant contributions to improving their music video, advertisement, and digipak. By continuously gathering feedback throughout the process, the student was able to make changes that better suited their target audience of 16-25 year olds. For example, based on feedback, the student added black and white scenes to their music video to convey feelings of confinement and added a strip of color to their advertisement to link it to their music video. Overall, incorporating audience perspectives helped the student recognize what their target audience prefers and create higher quality final products.

1. Evaluation Q3
3. What have you learned from your audience feedback?
There is an excellent understanding of the significance of the audience feedback.
This is for ALL productions; ,music, video, magazine advert and digipak
There should be a link here to the entry on the blog where you have audience feedback
questionnaires results/graphs, unless you are putting this all together.
Post-it-notes, interviews, photographs for all productions (main and ancillary task)
How has your audience impacted on your production process?
What changes did you make because of the audience feedback?
Discuss how you gained continuous audience feedback and this helped you develop your
productions as you went along therefore resulting in better quality.
The audience feedback that I collected has made a significant contribution to the finalised music
video, advert and digipak. From continuously using audience feedback throughout my work I have
been able to produce something most suited to my target audience and something I know that they
will like (target audience = 16-25yr olds). This has made me confident with the work that I have
produced is well suited to my target audience.
I have made many tweaks and changes to my work because of the feedback that I have received
back. For example, I experimented with my music video and changed scenes to black and white to
connote the feeling of being confined and sadness as teenagers feel that they do not have complete
freedom in their own communities. I wasn’t
sure if this was effective, therefore, I turned to
my audience and decided to ask them if they
preferred the black and white scenes
compared to the original which only consisted
of coloured scenes. One girl, Sian, who
features in the film said, “I prefer the black
and white scenes in the music video because it
keeps t more interesting and it does actually
make you understand more how they feel”.
The majority of the audience feedback
supported Sian’s view.As a result, I decided to
change to using black and white scenes.
I also changed the title sequence in my music
video due to feedback. I had two finalised videos where I couldn’t decide which title sequence was
better (see the videos below). Again, I turned to my audience and asked for their opinion.
Surprisingly they went for video 2. I assumed that they would go for video 1. One feedback quoted,
“The second video looked more professional whereas the first video looks a bit naive and messy”.
VIDEO 1
VIDEO 2

2. I conducted a questionnaire during my research before I made my music video to gain some basic
knowledge of what my audience liked in music videos (link to answers and website). The two images
below are the two answers that helped me the most in my production for my music video. I was
originally going to have a beginning to my music video that involved a lot of dialogue and would take
about a minute of the beginning before the song even started. As I learnt from feedback this is not
what my audience like. From learning this information it made me open my eyes, as I have never
personally enjoyed music videos that take a while to get into the song.
I had four finalised adverts for my music video
and was uncertain on which one was the best. It is
a convention of an advert to use the same
photograph as the cover of the digipak. However,
I really liked another edit of the photo on the
front of the digipak. The other edited had blurred
lights in front of the girls in the photograph. The
one I liked the least was the photograph used on
the front of the digipak with the section below
with the writing with a black background. I felt
that this advert didn’t flow very well. Therefore, I
edited an advert to make it flow better by making
the section below a maroon colour, however,
from my audience feedback I noticed that this
looked unprofessional and naïve. From the audience feedback I also learnt that my favourite advert,
the one different from the digipak, wasn’t a good idea to use because it didn’t relate the digipak
with the advert and, therefore, results in giving my audience the impression that this advert is
advertising something else and not the digipak for my music video. As a result, I had two options left,
which was the last two advert choices on the image above. I could have gone with the conventional
choice and chosen the simple option, although, I liked the strip of colour as this connotes that there
is still more to see. This also links with my music video as it involves black and white images and also
coloured images.

3. This was the original photos that I was going to
use in my digipak; however, showing classmates in
the lesson I got the impression that they weren’t
too keen. They liked the front cover as they felt
that this represented the genre for drum
&bass/house very well. Therefore, I turned to my
friends and family for help and got the impression
that the photos didn’t flow. They felt that the two
photos at the top were more elated to indie or
alternative music. They wouldn’t think that the
music was house or drum & bass from the images.
Because of this I went back to my research that I
did on digipak’s and refreshed my memory. I
noticed that there was a running theme through
each album.
You can see the running theme from this example
of Rihanna’s album for ‘Loud’. There is a running
them of red and roses. Therefore, I decided to
stick to a colour theme in my digipak due to the
feedback that I received from my audience,
resulting in my digipak photos finalising to this
(look below).