Through receiving feedback from their target audience at various stages of planning and production, the document author learned: 1) What type of content and aesthetics their audience preferred, which informed their choices of outfits, settings, and props for their music video. 2) Presenting rough drafts and mockups allowed them to identify aspects that didn't appeal to or connect with their audience, prompting them to rework ideas. 3) Collecting audience feedback on their final video confirmed it successfully conveyed the intended narrative and emotions, so no further changes were needed.