1. 3. What have you
learned from your
audience feedback?

2. The audience feedback that I collected has made a significant
contribution to the finalised music video, advert and digipak. From
continuously using audience feedback throughout my work I have been able
to produce something most suited to my target audience and something I
know that they will like (target audience = 16-25yr olds). This has made
me confident with the work that I have produced is well suited to my
target audience.
I have made many tweaks and changes to my
work because of the feedback that I have
received back. For example, I experimented with
my music video and changed scenes to black and
white to connote the feeling of being confined
and sadness as teenagers feel that they do not
have complete freedom in their own communities.
I wasn‟t sure if this was effective, therefore, I
turned to my audience and decided to ask them
if they preferred the black and white scenes
compared to the original which only consisted of
coloured scenes. One girl, Sian, who features in
the film said, “I prefer the black and white
scenes in the music video because it keeps t more
interesting and it does actually make you
understand more how they feel”. As a result, I

3. I also changed the title sequence in my music video due to
feedback. I had two finalised videos where I couldn‟t decide which
title sequence was better (see the videos below). Again, I turned
to my audience and asked for their opinion. Surprisingly they went
for video 2. I assumed that they would go for video 1. One
feedback quoted, “The second video looked more professional
whereas the first video looks a bit naive and messy”.
VIDEO 1
VIDEO 2

4. I conducted a questionnaire during my
research before I made my music video to
gain some basic knowledge of what my
audience liked in music videos (link to
answers and website). The two images below
are the two answers that helped me the
most in my production for my music video. I
was originally going to have a beginning to
my music video that involved a lot of
dialogue and would take about a minute of
the beginning before the song even started.
As I learnt from feedback this is not what
my audience like. From learning this
information it made me open my eyes, as I
have never personally enjoyed music videos
that take a while to get into the song.

5. I had four finalised adverts for my music video and was uncertain on
which one was the best. It is a convention of an advert to use the same
photograph as the cover of the digipak. However, I really liked another
edit of the photo on the front of the digipak. The other edited had
blurred lights in front of the girls in the photograph. The one I liked the
least was the photograph used on the front of the digipak with the
section below with the writing with a black background. I felt that this
advert didn‟t flow very well. Therefore, I edited an advert to make it
flow better by making the section below a maroon colour, however, from
From the this looked unprofessional and naïve.
my audience feedback I noticed that audience feedback I also learnt that
my favourite advert, the one different from
the digipak, wasn‟t a good idea to use because
it didn‟t relate the digipak with the advert and,
therefore, results in giving my audience the
impression that this advert is advertising
something else and not the digipak for my music
video. As a result, I had two options left,
which was the last two advert choices on the
image above. I could have gone with the
conventional choice and chosen the simple
option, although, I liked the strip of colour as
this connotes that there is still more to see.
This also links with my music video as it involves

6. This was the original photos that I was going to use in my digipak;
however, showing classmates in the lesson I got the impression that they
weren‟t too keen. They liked the front cover as they felt that this
represented the genre for drum &bass/house very well. Therefore, I
turned to my friends and family for help and got the impression that the
photos didn‟t flow. They felt that the two photos at the top were more
elated to indie or alternative music. They wouldn‟t think that the music
was house or drum & bass from the images. Because of this I went back
to my research that I did on digipak‟s and refreshed my memory. I
noticed that there was a running theme through each album.

7. You can see the running theme from this
example of Rihanna‟s album for „Loud‟. There
is a running them of red and roses.
Therefore, I decided to stick to a colour
theme in my digipak due to the feedback
that I received from my audience, resulting
in my digipak photos finalising to this(CD holder)
(look
below).
(Front
cover)
(Behind
front cover)
(Back
cover)
(Booklet)
(Spine)
(CD)