The audience feedback helped the creator improve their music video, advert, and digipak targeted towards 16-25 year olds. Based on feedback, they changed scenes to black and white to better convey emotions, selected a different title sequence that looked more professional, and improved the narrative clarity and mood through additional editing techniques. Feedback also helped determine the best advert design that clearly related to the digipak. The creator incorporated various suggested edits to better represent the feelings of the song to their intended audience.