This music video for Kesha's "We R Who We R" was directed by Hype Williams and relates closely to the lyrics through visual cues. It promotes partying and drinking through scenes set at a rave. The video uses techniques like the male gaze to appeal to both male and female audiences. Close-ups are used to focus on Kesha and other girls in revealing outfits dancing to the upbeat electro-pop song.

1. Ke$ha – We R Who We R
This music video was directed by Hype Williams.
The video changes with the pace of
The genre of Kesha’s music is electro/pop. This
the music. As there are jump-cuts
comes through in the video as there is a
that move quite fast with the
verse-chorus which is repeated throughout the
chorus. They have edited the scenes
song. It is up-beat and appeals to a wide
to the beat of the song.
audience.
The music video relates a lot to the lyrics of the song as Kesha imitates a lot of the lyrics.
For example, when she sings, “Stockings ripped all up the side”, she shows her leggings
which are ripped all up the side. She also has glitter on her eyes, “Got that glitter on my
eyes”, and everyone is dancing, “Dancing like we’re dumb”.
They promote revolution tequila when they are
pouring it in the video. This promotes kesha as a
crazy party animal as they are drinking and dancing
which seems to be a rave. All of Kesha's videos are
quite unique and strange. She is quite unique with
her style. This may help her be remembered and
recognised throughout the future keeping her
successful.
This video is more conceptual-based as they are
dancing to a beat making kesha look fun and
energetic.
However there is also a performance-based
element as it makes you want to dance giving you
a in-concert experience.
The male gaze theory is used in this
video. The girls have minimal
clothing and ripped leggings. Kesha
also grabs her chest at one point.
There is a shot where the camera
follows Kesha’s and stroking her leg
during, “Leggings ripped all up the
side”. This shows that they are
trying to attract both the male and
female audience. Giving the males
something enjoyable to watch and
a life that a teenage girl may want
(going out all the time and
partying).

2. The Darkness – I Believe in a Thing Called Love
I believe in a thing called love was directed by
Alex Smith. The genre of their music is heavy
metal. This shines through in the video as there
are electric guitars, long hair and wacky outfits.
When the lead singer
sings, “Touching you, touching me”.
He is on a love heart shaped bed
touching himself. The video related
to the lyrics.
The video doesn’t cut to the beat. The song is quite loud and fast, whereas, the video
goes to its own pace. Its quite mellow. However, they do show a solo of one of the band
members playing an electric guitar. They show all the instruments, such as, the drums.
This shows the genre of their music.
There are links to the star theory as they are
wearing unique leather one pieces. They also
have long hair which fits in with the stereotype of
heavy metal bands. The video is quite comical and
can appeal the female gaze as there is a lot of
rubbing of the six packs and sexual innuendoes.
There is a lot of flesh shown in
this video. For example, at the
beginning of the video it shows
the lead singer getting out of
the bath naked with his bottom
blurred.
Its quite conceptual based as its enjoyable to watch and it shows his feelings towards
love which could be seen as narrative based as he is expressing his love. However, it is
also perform ace based due to the instrumental solos giving you an experience of
being at a concert making you want to join in and dance.

3. Nelly ft. Kelly Rowland - Dilemma
This is a narrative music video as they act
out the lyrics and have a love story
behind it, “Never been the type to break
up a happy home”. It shows them looking
at each other and that they want to be
together but she has a boyfriend.
The video sticks to the beat as is quite slow
like the song.
Nelly does a lot of narrative based videos
that have a love story behind it. He is being
sold as a cool, ladies man. But he is still
loveable (the kind of man a girl would like).
He doesn’t come across as too arrogant
because in this music video he cant get the
girl.
This video was directed by
Benny Boom. The genre of
this music is rap/pop. The
mise-en-scene show this
and the song is aimed at a
wide variety.
There are lots of pretty girls
in this video applying to the
male gaze theory. Woman
are wearing low tops and
tight jeans. This shows that
its attracting both male and
female audiences as then
males like to look at the
woman and the girls enjoy
watching a love story.

4. Sub Focus – Turn it Around ft. Kele
This music video was directed by Bob
Harlow. The genre of Sub Focus is house as
they have an electronic sound. Typically the
band do not appear in the video, which is
normal for most house songs.
The music changes with the
pace of the music and is edited
to cut to the beat. On the first
drop in the song it jump-cuts to
people dancing underground.
There is no relationship between the video and lyrics which is quite unusual
for music videos. However, it intrigues the audience as they want to know
what happens.
The close-ups of girls chests and
behinds whilst dancing attract
the male gaze. They are wearing
crop tops and hot pants, so there
is a lot of flesh exposed.
I would say that this music video is
more conceptual based video as they
convey a sense of in-concert
experience as there is bright lights and
fast music.
There is a mixture of shots, for instance, close-ups and wide-shots. The
close-ups show the performers facial expression, getting across there
emotions. The wide-shots let the audience see the scene and figure out
where they are. This is particularly helpful in this video as it follows a girl
around Japan. They sell a party lifestyle with adventure as she explores
japan.

5. Michael Jackson - Thriller
Michael Jackson has USP as he is known
for his unique style and his good dancing.
This links with the star theory. He was
very popular when thriller came out, all
the girls fancy him. He is portrayed as a
gentleman in this video as he goes after
the girl.
This music video was directed by John
Landis. The genre of Michael Jackson’s
music is obviously pop as he is the ‘King
of Pop’. There is a narrative which appeals
to the audience and also a verse-chorus
that is repeated.
The lyrics link with the visuals as they watch a thriller and then it becomes real life in the
music video. The video changes with the pace of the music. As the song picks up so does
the video.
It is performance based as there are dance moves
giving you an in-concert experience. However, it is
more narrative based as there is a story which the
audience can follow.
This music video seems to
appeal more to the female
audience as many girls had a
crush on Michael Jackson. Hover
the male audience can enjoy the
narrative of the theme ‘Thriller’.
There are wide-shots to set the scene and let he audience see what is happening.
There are also close-ups to show emotions of the performers in the video. Michael
Jackson has a unique look and is known for things, such as, wearing one glove on his
right hand. This makes people want to buy tickets to his concert as he is so famous
its almost like he is not real.

6. Britney Spears – …Baby One More Time
This music video was directed by Nigel
Dick. The genre of Britney Spears’ music
is pop. Typically there is a verse-chorus
structure which makes the song catchy
and easy to remember.
The music video stays with the pace
of the song. There is a dance routine
that is neither to fast or too slow.
They dance to the beat. There are
sloe-ups of Britney's face showing
her emotion.
There is a narrative to this as it shoes her emotions and she is thinking the
lyrics. However, they do not act it out.
The girls wear sexy outfits like small school uniforms and crop tops.
This attracts the male audience. it has close ups of them dancing and
their faces. They are all pretty girls.
This music video is Britney's stereotype. Whenever there are parodies
of her they are wearing school uniforms with bunches.
It is manly performance based as there is a dance routine, however, there
is some narrative because when Britney is in the car it shows a close up of
her face implying that she is thinking what the lyrics are.