The document discusses target audiences for several horror films. It analyzes demographics like age, gender, and social class for films such as "House at the End of the Street", "The Shining", "Alien", "Texas Chainsaw Massacre", and "Scream 4". The target audience for "House at the End of the Street" is ages 15-24, peaks at 51% female. "The Shining" appeals more to those aged 40-52 who saw it as kids. "Alien" resonates with those aged 40-45 now who were young in 1979 due to its science fiction themes. "Texas Chainsaw Massacre" targets males aged 18-24 of social class C

1. RESEARCH:
ASSIGNMENT 12
HORROR FILM TARGET AUDIENCES
(Bailey Harris-Kelly, Adam Wilkowski, Conner Harling, Ihab Saeed)

2. Pearl and Dean Demographic Profile:
"House at the End of the Street"

3. Target Audience – "House at the End
of the Street"
■ The target audience for the House at the End of the Street is primarily focused on the
age bracket of 15-24 year old's (it peaks at 51%) and this is because of the fact that the
horror genre is aimed at these types of people; they want to be entertained by seeing
big visual effects that hook the audience at hand. Even though the events that occur in
the film are disturbing, the younger market still go and watch the film to get
frightened-they want a 'high' and this may be why there is a larger proportion of
females going to watch these kinds of films (peaks at 57%)…
■ SocialGrade - Class C1: 34%

4. YouGov Demographic Profile:
"The Shining"

5. Target Audience: Demographics/
Psychographics ("The Shining")
■ The current audience that watch this is film are 40-52 year old's as it is a film that came
out when they were younger and so, therefore, it is regarded as a horror classic for all
to watch (especially that generation e.g. in northWest).
■ Lower class practice e.g. labour workers are the one's that watch these types of films.
■ It is based on a book and this may be the reason of why people within the media and
publishing profession watch these kind of films, more than those in the fashion and
entertainment industry.

6. YouGov Profile: "Alien" 1979

7. Why the "Alien" target audience contains
these Demographics/Psychographics
■ It was released in theaters in 1979, when the current audience (age 40-45) were
young
■ General and Niche interests include science and technology: the film has
science fiction elements and will appeal to this interest
■ The film is favored by ABC1 social grades as it's considered to be a classic and
would be enjoyed by a wider class audience

8. Texas Chainsaw
Massacre
The target audience forTexas chainsaw
massacre, is varied. Both websites that give
information on this had opposite views. I
believe that the age its set for is 18-24 years of
age, males, with a social grade of C2

9. Pearl & Dean: Scream 4
• The target audience age group for scream 4 is
between 15-24 years of age.This is due to the
genre of the film it appeals to the younger
generation more than it does to the older
generations
• The main demographic gender that watch
this film are male with 61%
• the Class is C2.