The document discusses research conducted on the target audience for a house music video and how that research impacted the final product. Key findings include:
- The target audience was determined to be males and females aged 13-30 based on comments on existing music and research on interests in house music.
- Research on social media found largely positive opinions of house music describing feelings of happiness and freedom.
- Feedback on a rough cut of the video found some positive elements but also identified issues like shaky camerawork.
- Focus groups on the final video provided feedback that helped identify further areas for improvement, like steadier camerawork, but also showed synergy with other promotional materials.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
3. My target audience is both males and females aged 13-30. This was decided after I looked at the
song itself on YouTube and Soundcloud and saw that people who were commenting/enjoying
the track displayed an interest in the house genre and other electronic music, had ages that fell
within this age range.
Teen audiences like house music, and this was a suitable genre because it is just as universal as
genres like pop as anyone, whether they are young or an adult, can relate and enjoy the music. I
found that adults would suitably fit into the target market as they would have grown up with
house music, as well as experienced its creation, growth and evolution whilst young people
(teenagers) were born into it.
From a personal perspective of the genre, I love the genre and listen to house music genre often as
a result of my interested in the music beginning when I was 15 years old. I became more
interested when I was 16/17 mainly because of the evolution of modern day youth culture, with
music playing a huge part in this, with House music being significant especially in activities like
parties to dance to and enjoy the atmosphere more.
Upon my research of the genre it was clear to see that opinions of the house music genre was that
it is an enjoyable style of music because of happy/positive feeling it gives you, making you want
to dance. It’s often associated with summer, a happy time that everyone looks forward to e.g.
because of hot weather, no school, more room for friends, having fun. These are associated with
young people (target audience) but at the same time, resonating with older
The typical member of our target audience would probably listen to mainstream house or
electronic dance music of artists including: Duke Dumont, Route 94, Calvin Harris, David Guetta,
Oliver Heldens and Martin Garrix
Target Audience
4.
We also found the posted
single on YouTube and
looked at the people who
were commenting on the
song and it was clear to to
see that people who
enjoyed Ashaft’s music,
also enjoyed other house
music and other electronic
dance music (EDM)
6.
As part of audience research I used social networks to help us determine the opinions of
the genre of our target audience as well as what they’d like to see. I thought it would be a
good idea to use social media to help influence our decisions on genre and looked at
different peoples opinions of the House music genre, and I was proven right by the
positive tweets I found surrounding the house genre. Twitter was the most useful tool
the tweets in the previous slide (and the image above) demonstrated the positive image
around house music. For example one tweet stated that house music: “…House music can
temporarily make me forget any bad feelings I have” and another stating “…We are all
free #HouseMusic”. Both tweets demonstrated this feeling of freedom and liberation from
listening to house music, suggesting a happiness that it brought them but also a sense of
community within the fans of the house music genre, no matter what age you are.
The age range of people tweeting also helped determine our target audience because the
people tweeting had ages including 13, 15, 19 and even 30, therefore we determined that
our target audience age would be ages 15-30. The tweets from older people (e.g. a man in
his 30s) were very influential because they demonstrated this resonance of house music
through the ages/generations, even though he was now in his 30s, he could still recall the
feeling house music had given him back in the 90s, recalling being young, full of life and
most importantly: Partying! Therefore, I also aimed to achieve this in my own music
video
Tweets
7. After filming had began a rough cut was created to show the
general idea of how the music video would look, and so that I
could obtain audience feedback
To get audience feedback I showed this rough cut to our
audience and gave them a questionnaire to explore their opinions
of the video, including anything they liked/disliked and things
that we could improve for the video.
From the general feedback on the rough cut it was clear to see
that the music video had a lot of potential but still had quite a
long way to go to become complete and convey a professional
appearance.
The responses ranged in being both positive and negative for
example the scene involving the artist in the bus with red lights,
whilst the video cut to the beat was by far the favorite scene from
anyone who watched the rough cut. Therefore I decided that this
should definitely remain in the video when it came to the final
cut.
Obviously a key negative comment of the video was how shaky
some of the shots were and to overcome this stabilizing-
handheld camera equipment was purchased to see if it would
improve the shots, which it did massively. Unfortunately, due to
time constraints we could not re-film all scenes with this
equipment meaning that therefore not all of the filming could be
improved to have steadier shots.
Questionnaire – Rough cut
8.
Audience feedback of completed video
I was glad with the final product and felt that it had potential to be a successful video, but it did have it’s faults. To see
what people within our target audience thought about the music video I conducted a focus group, showed them the
completed video and afterwards provided questionnaires to see their opinions. Overall, those who had seen the previous
rough cut were able to see the major improvements of the video, commenting that it looked more convincing and complete.
The continuity of costume throughout the video was successful as the costume never changes, this was also a successful
feature in connecting synergistically to the ancillary texts as it made it much clearer to identify the main artist in all
products; using the artist as the main feature of the video was another successful feature in achieving this. However a
drawback in the success of the video was still how the steadiness of the camera could have improved to give it a more
professional. Given the opportunity I would re-film far more of the scenes to achieve a steadier, more professional look of
the video or alternatively, if I had the option of using a camera such as a Go-Pro, I would use one for a lot of the key filming
to give it more of a first-person view that is achieved in Duke Dumont’s ‘I Got U’ video.
9. For this method of audience of feedback I showed our completed music video to a
small group outside of class. They did not know that they were part audience
feedback (focus group) which turned out to be an effective method as they gave
honest and real opinions with no pressure from myself to give a particular comment
on the video. I listened to their comments on the video which included things such as
“Shaking of the camera” was “unnerving” so they wanted it to look smoother so the
video in general would look better. One member of the group was also critical in
saying that they didn’t think it would work as a real music video, comparing my
music video to other music videos they’d seen, constructed at A2 level from videos on
YouTube. For example one in particular used 3 actors, with the lead singer lip-syncing
to “Into the jungle” whilst the other 2 played real instruments (guitar and drums) in
the background. They felt that this video was more effective and realistic in
comparison to mine because: Their lead singer performed with dramatic effect,
creating realism to his lip-syncing, the rest of the band played dramatically and with
emphasis, creating the illusion that they were actually playing instruments and the
camera angles were much smoother, sharper and cut back and forth from close ups of
the lead singer/instruments, to mid shots of the band whilst using establishing shots
with time lapses.
This was very eye-opening because it suggested that my product had far more
potential to look professional and like a realistic music video, but just did not have the
time to improve to such a standard
Alternative method of
feedback
10.
Digipak Feedback
Audience feedback for the completed digipak was taken after the magazine advert which was a successful
technique as the audience members who viewed the digipak could instantly see the links between the
products. It suggested that the product was successful in achieving synergy especially with the magazine
advert in addition to the music video. The feedback we received suggested that the product was successful in
promoting the artist, album & single, but also in conveying a professional/realistic appearance, increasing the
potential for the digipak to appear in the real world as a real product. The use of my digipak connects well to
the magazine advert and they collectively work as promotional package for the music video. The major key in
the success of the product is the simplicity of the images which was recognized by some who viewed and
commented on the digipak, the simplicity correlated with the simplicity of the music video and was suggestive
of the artist being a very simple, perhaps down-to-earth person. The use of elements between them e.g. use of
main artist and text create synergistic links successfully to promote the music video, the artist as and the single
11.
Magazine advert
Audience feedback was useful in the completion of my magazine advert and
digipak covers. On initial viewings of the magazine advert we discovered that the
front cover of the digipak that is printed at the bottom left of the advert didn’t fit
well enough synergistically with the magazine advert image. This was mainly
because of the bright colours of the carrousel in the background (e.g. pink, yellow
and green) and the extremely pale complexion of the main artist in comparison to
the rosier complexion in the magazine advert. This criticism was taken on and as a
group we decided to remove the album image from the magazine advert. It was
then decided to change the central images of the digipak to be closer related to the
magazine advert by now using images taken at the same location (Richmond) for
example using 4 images of the main artist on the front and inside covers and
personal objects to the artist like his backpack and his penny board (which does
not feature in the video).
I therefore believe that the second magazine advert is more successful as well as
the improved digipak because they became linked more after receiving audience
feedback, demonstrating that audience feedback was very important in terms of
improving my ancillary texts to promote the music video.