The document discusses the themes of a music video and accompanying print products. The main theme of the music video is spreading love, while the print products explore simplicity through limited colors and neutral facial expressions of the artist. The music video also has a fun and bright theme created through lighting that represents happiness and togetherness. While the video and print products have different visuals, they maintain a consistent theme of urbanism.

1. EVALUATION Q2
BY GIFTY APPIAH

2. THEMES
The main and most obvious theme of the music video is spreading love. This
theme was chosen because it corresponds with what the song is about. Both the
video and digipack have many differences when it comes to visuals. However we
made sure that there was a theme that we kept consistent for both media
products and that theme is URBANISM. Both the main and ancillary products
display other themes as well as urbanism

3. PRINT PRODUCTS
The print products explore a completely different theme which is simplicity, the
music video explores this theme too in some ways but it is not the main theme.
The theme of simplicity is shown through the use if colours in the print products
as they are kept to only a few which are red, black, white and grey and are quite
basic. Its also shown through the images of the artist, his facial expressions are
neutral and he looks rather serious.

4. MUSIC VIDEO
The music video has a fun and effulgent theme which is created through the use
of bright lighting throughout the video which us associated with happiness and
togetherness which also represents the artist in the video and his personality. The
fact that the visuals of the video and the lyrics of the song correspond with each
other allows the audience to be emotionally effected by it as well as stay engaged
whilst having a good understanding of the purpose of the song . the theme was
predominantly inspired by Tinie Temepah’s music video for his song called “not
letting go”. Although the song we picked and his song are pf different genre’s we
wanted to portray the same vibes and emotion he did through his video;

5. HOW AFFECTIVELY DOES YOUR CD DIGIPACK
PROMOTE YOUR MUSIC VIDEO?
I feel like my cd digipack promotes the music video well through both products
differences rather than similarities. The album being called “a little love” which is
not shown through the digipacks colours and other features leaves the audience
with some curiosity as to what the video would look like in comparison to the vide
rather than it being predictable if I had used the same kinds of shot, locations and
lighting for the digipack as I used in the video.

6. MIGHT YOU EXTEND THIS PACKAGE IF YOU
WERE OPERATING IN THE REAL WORLD?
In the real world I would most definitely use other ways of destruction to get my
product seen by more people such as use of television adverts, billboards,
posters, radio broadcasts, social media and more. Having said that, to focus my
distribution more on my target audience social media would be the most effective
way of distributing and advertising y music video and print product. Young people
tend to be connected to most social media networks such as Twitter, Instagram
etc. So promotion on social media would be the best way to get my product
known.

7. HOW MIGHT YOUR PACKAGE COMPARE TO
REAL MEDIA PRODUCTS?
My print products are similar to packages in the real world as it consists of the
same features such as images, a list of songs, and also little things such as a
barcode, website, social media details etc. Also I have noticed that in most real
life print products things tend to be kept simple with all the focus simply on the
artist, which is also what I tried to portray in my package.