The document discusses conventions used in music videos, digipaks, and magazine advertisements. For the music video, conventions like lip syncing, natural settings, costumes, props, and close-ups were used to conform to typical indie music video styles and engage audiences. For the digipak, conventions like the artist name, album title, track list, visual imagery, and record label logo were included to provide key information. The magazine advertisement follows conventions such as the artist and album names, visual imagery, record label and website logos, and a QR code to promote the artist using various media.
In what-ways-does-your-media-product-useCurtis_Price
The document discusses how the media product challenges and develops conventions of real media. It analyzed music videos, posters, and albums to inform its own creations. For the music video, it considered conventions like camera shots, narrative/performance style, and cultural codes. It aimed to give an urban feel through locations. For the poster and digipak, it followed conventions like consistent branding, release date prominence, and social media inclusion. The goal was to produce professional-looking pieces that both conform to and advance real media conventions.
The document discusses house style and brand identity in media products. It provides examples of how the musician Hozier consistently uses color schemes, typography, and imagery across his digipak, poster, and music video for "The Work Song" to create a clear brand identity. It then discusses the student's own house style and use of earth tones, hand-drawn images, and fonts across a digipak, poster, and music video to portray an indie genre and build familiarity with their artist. The student explains how their choice of natural scenery and costumes in the music video effectively communicate the indie genre.
How effective is the combination of your main product and ancillary texts?emilyllaw
The document discusses house style and brand identity in media products. It provides examples of Hozier's consistent use of color scheme and typography across his album digipak, music video, and poster. It then discusses the student's own house style and brand identity developed across a digipak, poster, and music video. The student aimed to reflect the indie genre through earthy colors and natural, personal imagery and fonts. Links were made between the products to clearly associate them and engage the audience with the artist.
The document discusses how the author created continuity between their main music product and ancillary tasks like a digipak and poster. Specifically, the author ensured consistency in font, color scheme, imagery, and production elements like camera shots and backdrops. This continuity was intended to attract the target audience of teenage girls and make the artist's style and "star image" recognizable across different media. Some techniques discussed include using the same light pink and purple color palette and font for the artist's name throughout products.
The document discusses conventions of different media forms including digipaks, magazine advertisements, and music videos of the alternative R&B genre. It summarizes how the student's media product follows conventions such as using a narrative storyline focused on relationships and partying to express emotions. It also challenges some conventions by not sexualizing women and having a female main character rather than focusing on a male artist. Real media products that inspired the work include the music videos for "Marvin's Room" by Drake and "Nights" by Frank Ocean for their narratives and visual style.
The document discusses conventions of different media forms including digipaks, magazine advertisements, and music videos of the alternative R&B genre. It provides details on typical elements of digipaks like imagery of the artist, track lists, and information about the record label. For magazine ads, it mentions using large images of the artist and reviews. Music video conventions discussed include close-ups of artists, linking visuals to lyrics, and using narratives or performances. The response then describes how the student's own music video follows conventions like using a relationship narrative but challenges conventions by not sexualizing women or only including male artists. Real media products that inspired the student's work are discussed, including music videos by Drake and Frank Ocean that use similar
The document discusses how the media product of a music video challenges conventions of real music videos. It summarizes how the music video challenges conventions in its mis-en-scene portrayals of the artist, locations featured, use of swaying camera movements, lip syncing techniques, and reversing of clips. The document also discusses how the media products of a music magazine advert and digipack challenge conventions in their use of colors, placement of key information like artist names and album titles, central focus on the artist, and inclusion of lyrics.
- Jaden Smith uses consistent colors, themes, and aesthetics across his album, music videos, and promotions to establish a clear brand and convey messages about toxic masculinity and individual expression.
- His music video for "Photograph" uses a narrative/concept style that leaves viewers questioning and engages them through storytelling that relates to the song lyrics.
- Jaden cuts the video smoothly to the beat but also uses unorthodox cuts that link to specific lyrics for more interest and engagement. He keeps effects minimal to maintain the natural feel and his chosen color scheme.
In what-ways-does-your-media-product-useCurtis_Price
The document discusses how the media product challenges and develops conventions of real media. It analyzed music videos, posters, and albums to inform its own creations. For the music video, it considered conventions like camera shots, narrative/performance style, and cultural codes. It aimed to give an urban feel through locations. For the poster and digipak, it followed conventions like consistent branding, release date prominence, and social media inclusion. The goal was to produce professional-looking pieces that both conform to and advance real media conventions.
The document discusses house style and brand identity in media products. It provides examples of how the musician Hozier consistently uses color schemes, typography, and imagery across his digipak, poster, and music video for "The Work Song" to create a clear brand identity. It then discusses the student's own house style and use of earth tones, hand-drawn images, and fonts across a digipak, poster, and music video to portray an indie genre and build familiarity with their artist. The student explains how their choice of natural scenery and costumes in the music video effectively communicate the indie genre.
How effective is the combination of your main product and ancillary texts?emilyllaw
The document discusses house style and brand identity in media products. It provides examples of Hozier's consistent use of color scheme and typography across his album digipak, music video, and poster. It then discusses the student's own house style and brand identity developed across a digipak, poster, and music video. The student aimed to reflect the indie genre through earthy colors and natural, personal imagery and fonts. Links were made between the products to clearly associate them and engage the audience with the artist.
The document discusses how the author created continuity between their main music product and ancillary tasks like a digipak and poster. Specifically, the author ensured consistency in font, color scheme, imagery, and production elements like camera shots and backdrops. This continuity was intended to attract the target audience of teenage girls and make the artist's style and "star image" recognizable across different media. Some techniques discussed include using the same light pink and purple color palette and font for the artist's name throughout products.
The document discusses conventions of different media forms including digipaks, magazine advertisements, and music videos of the alternative R&B genre. It summarizes how the student's media product follows conventions such as using a narrative storyline focused on relationships and partying to express emotions. It also challenges some conventions by not sexualizing women and having a female main character rather than focusing on a male artist. Real media products that inspired the work include the music videos for "Marvin's Room" by Drake and "Nights" by Frank Ocean for their narratives and visual style.
The document discusses conventions of different media forms including digipaks, magazine advertisements, and music videos of the alternative R&B genre. It provides details on typical elements of digipaks like imagery of the artist, track lists, and information about the record label. For magazine ads, it mentions using large images of the artist and reviews. Music video conventions discussed include close-ups of artists, linking visuals to lyrics, and using narratives or performances. The response then describes how the student's own music video follows conventions like using a relationship narrative but challenges conventions by not sexualizing women or only including male artists. Real media products that inspired the student's work are discussed, including music videos by Drake and Frank Ocean that use similar
The document discusses how the media product of a music video challenges conventions of real music videos. It summarizes how the music video challenges conventions in its mis-en-scene portrayals of the artist, locations featured, use of swaying camera movements, lip syncing techniques, and reversing of clips. The document also discusses how the media products of a music magazine advert and digipack challenge conventions in their use of colors, placement of key information like artist names and album titles, central focus on the artist, and inclusion of lyrics.
- Jaden Smith uses consistent colors, themes, and aesthetics across his album, music videos, and promotions to establish a clear brand and convey messages about toxic masculinity and individual expression.
- His music video for "Photograph" uses a narrative/concept style that leaves viewers questioning and engages them through storytelling that relates to the song lyrics.
- Jaden cuts the video smoothly to the beat but also uses unorthodox cuts that link to specific lyrics for more interest and engagement. He keeps effects minimal to maintain the natural feel and his chosen color scheme.
The combination of the main product (digipak) and ancillary texts (music poster and advert) was highly effective due to consistent brand identity and themes across all elements. A black and white color scheme, smudged images of the protagonist, and locations from the music video were carried over to convey the emotions of the video and create a recognizable style. This consistency linked all parts of the media product and developed the ideas and meanings of the album. The digipak design, with hidden identities and emotive color scheme, aimed to intrigue audiences and effectively sell albums. Similarly, the advert promoted the album and artist while maintaining visual consistency to represent the indie genre in a creative yet recognizable way.
The document discusses the creation of a digital package (video, website, digipak) for a solo artist to promote their image and brand. Key points:
- The products were designed to create a recognizable, minimalist image focused on the artist. A black, white, and red color scheme and stripped back aesthetic were used consistently.
- Research on album artwork in the artist's genre informed the design choices. References to other artists like Justin Timberlake were also incorporated.
- Maintaining consistency across the video, website, digipak and other materials helped establish the artist's image and build their fan base. Social media integration on the website further expanded their audience.
- Feedback was
This document summarizes the challenges faced when creating a music video for an indie pop song. It discusses difficulties finding actors to be in the music video, relying on cast members' availability, filming around the weather, and syncing video clips to the music track in iMovie. Overall, the creator expresses they are happy with how the music video turned out despite these challenges.
1) The document discusses the challenges of creating a media product that appeals to both pop and alternative music genres given Ed Sheeran's unique style. To address this, the author analyzed conventions of both genres from artists like Amy Winehouse and Panic! At The Disco.
2) The author created a music video that uses conventions from both genres, such as close-ups, while challenging conventions like only using black and white to give it a darker tone.
3) For the advert and digipak, the author mostly followed conventions like consistent branding but challenged conventions by not including the artist's image to make it stand out.
The document discusses the creation of a music video and promotional materials for Ed Sheeran's song "Lego House." To appeal to both pop and alternative music fans, the creator combined conventions from both genres in the music video. Close-ups and lip syncing were used to appeal to pop fans, while a dark, emotional tone and isolated shooting location appealed to alternative fans. Feedback was gathered from surveys to understand the target audience. The advertising and album packaging used consistent colors, fonts, and emotions to clearly connect the pieces and create a brand identity. Audience feedback helped determine genre conventions and expectations to ensure the work would attract the intended viewers.
We used various digital media technologies in the planning, production, and evaluation stages of creating a music video, magazine advertisement, and digipak.
Digital surveys on social media and Google Drive helped with audience research and planning. DSLR cameras were used to film and take photos. StoryboardThat created storyboards and Google Sites provided research inspiration. Microsoft Office created early drafts.
Premiere Pro edited the music video. Photoshop edited photos and created the final products. Prezi, Powtoon, and PowerPoint were used for evaluations.
Challenges included learning new software, and technical issues were sometimes overcome by using alternative programs or asking for help. The digital media technologies were crucial
The document discusses the effectiveness of combining a main music video product with ancillary texts like a Digipak and magazine advert for an album.
It summarizes that the music video achieves its purpose of entertaining the target audience by including a variety of shots, locations, costumes and eye contact from the artist to keep viewers interested. The video also portrays an emotive theme of independence to attract female viewers.
The magazine advert is intended to promote the album and market it to both the target audience and new listeners. It uses bright colors and images of the glamorous artist to match the style of the music video and increase attractiveness and sales.
The Digipak aims to appeal to both current and new
The document discusses the use of conventions in creating a promotional package for an artist that includes a music video, album digipak, and magazine advertisement. It describes how the creator referred to common conventions like lip syncing in music videos and using the artist's face in the digipak and advertisement to make the materials more recognizable and appealing to audiences. The creator also discusses how conventions were developed, like using bright colors in the digipak and including tour dates in the advertisement. Overall, the document explains how following and developing conventions helped promote the artist in a familiar, professional way.
Creative critical reflection for a2 advanced portfolioMuslim Abbas
The document summarizes a music video titled "FAN" created by the author. The video is in the teen pop genre and features an actor dancing at various outdoor locations. It aims to convey the feelings of what a fan experiences for their idol. While conforming to conventions like upbeat music and dance, it also challenges conventions by not using animation. The author discusses distributing the video through T-Series and social media to promote it.
- The music video uses stop-frame animation with fruit characters instead of people to differentiate itself from typical music videos in the genre, which usually follow the song's storyline.
- The album cover and magazine advertisement incorporate a "house theme" to connect the ancillary texts and have elements like a band image and lemon character.
- Feedback from the target audience confirmed that including the band wasn't necessary and helped the creator make improvements.
The document discusses the creation of a music video and promotional materials for Ed Sheeran's song "Lego House." To appeal to both pop and alternative music fans, the creator analyzed conventions of both genres from artists like Amy Winehouse and Kings of Leon. They incorporated conventions from both genres, like close-ups and lip syncing from pop and emotional shots and a darker tone from alternative. Feedback was gathered at various stages to help shape the work to the target audience and ensure the video, advertisement, and album packaging formed a cohesive brand identity through consistent colors, emotions, and styles. Viewers were able to connect the emotions and intentions across the different pieces, showing the brand identity was successfully established.
This document discusses the student's original music video project and how it utilized conventions of real music videos. The student analyzed King Krule's music videos for inspiration on shot types and emotions. Their video used a mix of performance and narrative styles with close-ups to convey feelings of anxiety and loss of self-worth. They also created a magazine ad and digipack for the project, applying conventions like layout, photography style, and continuity across products to develop recognizable pieces. The student believes their work successfully adapted real-life media forms and conventions.
The document discusses how the media product follows conventions of the indie music genre. It investigates forms of existing indie music videos and applies them, including choosing a narrative structure common in indie videos. Elements like costumes, locations, editing and layout are chosen to be conventional for indie. Some conventions are challenged, like not using special effects and positively portraying youth. The goal is to create a media product that fits the genre successfully while challenging some expectations.
The document discusses how the media product develops conventions of real media forms through using three styles: narrative, performance, and concept. It aimed to create a narrative music video for its song "bets" in the trip hop/indie genre. Inspiration was drawn from music videos like "Boy Problems" and "Runaway" to portray feelings of love/pain and the artist's intent through imagery and shots of the artist. Audience feedback helped learn that some preferred just the audio over the music video, showing honesty is valued over positivity. Key themes of lighting, artistic portraits, and color schemes were maintained across ancillary texts like the website to create a brand identity for the artist.
The document summarizes the development of auxiliary products for a folk/country band. It describes how the author looked at existing music album products for inspiration and developed a digipak and promotional magazine advert that connect to the band's music video. The digipak uses consistent colors, fonts, and photos throughout and connects to the music video through its British-inspired visual style. The magazine advert also connects to the music video and digipak through a similar color scheme and design elements. Overall, the auxiliary products successfully link to each other and the music video to promote awareness of the band and their unique genre.
The document discusses how the media product follows conventions of the indie music genre. It investigates forms of existing indie music videos and applies them, including choosing a narrative structure common in indie videos. Elements like costumes, locations, editing and lack of effects emulate typical indie genre conventions. While some conventions are followed, others are challenged, like avoiding common negative youth stereotypes in the portrayal of the characters. The overall design of the album and advertisements also conform to conventions like minimalist layouts in font choice and information included.
The document discusses the development of forms and conventions in the media product's music video. It describes choosing a narrative style to fit the trip hop/indie genre. Inspiration was drawn from other artists' music videos through analyzing imagery and personality. The artist's performance was included to create a "star image" and draw attention. Cutaways were used to incorporate the "concept" category. Valuable feedback was received from different audience groups, gaining criticism to improve the work. Key themes like lighting and a focus on the artist's face were maintained across ancillary texts to develop the artist's brand identity.
The document summarizes how the combination of the main product (music video) and ancillary texts (digipak and magazine advert) are effective. It evaluates how well the products represent the band/artist in terms of fitting the genre, looking cohesive, and featuring consistent elements like the lead singer across all products. Examples are provided of how the music video, digipak, and poster represent the artist and fit within the pop/electric pop genre based on conventions. Real-world examples are compared to argue that the finished products could be found commercially.
Tevin Campbell produced a music video, album digipak, and magazine advertisement for his advanced media portfolio. He analyzed conventions from real rock music videos, albums, and advertisements. Some conventions he incorporated included using a handheld camera, fast edits, close-ups of band members, and consistent colors across products matching the rock genre. Audience feedback helped him learn that his work properly established the rock music genre but could be more complex.
The music video uses, develops, and challenges conventions of real music videos. It is based on a cover of "Toxic" by Yael Naim that portrays more emotion than the original. The video emphasizes the depressive lyrics through close-ups of the actor's expressions. It tells a story of being trapped in a toxic love through a narrative set entirely in a bedroom. The video challenges conventions by being entirely black and white to draw attention to the actor's face, and develops conventions through its editing that connects to the song. The digipak includes images of the artist as most do, with a striking front cover photo and credits. The inside contains more photos of the artist to surprise viewers. The magazine ad keeps elements
The music video uses, develops, and challenges conventions of the genre. It is a cover of Britney Spears' "Toxic" sung slower with more emotion by Yael Naim. The video sticks closely to the indie folk genre. It tells the story of an artist trapped in a toxic love through close-ups showing her emotions. It is entirely black and white to draw attention to her face. The narrative and cinematography portray the lyrics and keep the focus on the artist's emotions to engage the audience. Fast cuts are used throughout to keep time with the beats and draw in viewers, challenging conventions. The magazine advert and digipak cover keep consistent branding to help audiences recognize the artist and album across formats.
The combination of the main product (digipak) and ancillary texts (music poster and advert) was highly effective due to consistent brand identity and themes across all elements. A black and white color scheme, smudged images of the protagonist, and locations from the music video were carried over to convey the emotions of the video and create a recognizable style. This consistency linked all parts of the media product and developed the ideas and meanings of the album. The digipak design, with hidden identities and emotive color scheme, aimed to intrigue audiences and effectively sell albums. Similarly, the advert promoted the album and artist while maintaining visual consistency to represent the indie genre in a creative yet recognizable way.
The document discusses the creation of a digital package (video, website, digipak) for a solo artist to promote their image and brand. Key points:
- The products were designed to create a recognizable, minimalist image focused on the artist. A black, white, and red color scheme and stripped back aesthetic were used consistently.
- Research on album artwork in the artist's genre informed the design choices. References to other artists like Justin Timberlake were also incorporated.
- Maintaining consistency across the video, website, digipak and other materials helped establish the artist's image and build their fan base. Social media integration on the website further expanded their audience.
- Feedback was
This document summarizes the challenges faced when creating a music video for an indie pop song. It discusses difficulties finding actors to be in the music video, relying on cast members' availability, filming around the weather, and syncing video clips to the music track in iMovie. Overall, the creator expresses they are happy with how the music video turned out despite these challenges.
1) The document discusses the challenges of creating a media product that appeals to both pop and alternative music genres given Ed Sheeran's unique style. To address this, the author analyzed conventions of both genres from artists like Amy Winehouse and Panic! At The Disco.
2) The author created a music video that uses conventions from both genres, such as close-ups, while challenging conventions like only using black and white to give it a darker tone.
3) For the advert and digipak, the author mostly followed conventions like consistent branding but challenged conventions by not including the artist's image to make it stand out.
The document discusses the creation of a music video and promotional materials for Ed Sheeran's song "Lego House." To appeal to both pop and alternative music fans, the creator combined conventions from both genres in the music video. Close-ups and lip syncing were used to appeal to pop fans, while a dark, emotional tone and isolated shooting location appealed to alternative fans. Feedback was gathered from surveys to understand the target audience. The advertising and album packaging used consistent colors, fonts, and emotions to clearly connect the pieces and create a brand identity. Audience feedback helped determine genre conventions and expectations to ensure the work would attract the intended viewers.
We used various digital media technologies in the planning, production, and evaluation stages of creating a music video, magazine advertisement, and digipak.
Digital surveys on social media and Google Drive helped with audience research and planning. DSLR cameras were used to film and take photos. StoryboardThat created storyboards and Google Sites provided research inspiration. Microsoft Office created early drafts.
Premiere Pro edited the music video. Photoshop edited photos and created the final products. Prezi, Powtoon, and PowerPoint were used for evaluations.
Challenges included learning new software, and technical issues were sometimes overcome by using alternative programs or asking for help. The digital media technologies were crucial
The document discusses the effectiveness of combining a main music video product with ancillary texts like a Digipak and magazine advert for an album.
It summarizes that the music video achieves its purpose of entertaining the target audience by including a variety of shots, locations, costumes and eye contact from the artist to keep viewers interested. The video also portrays an emotive theme of independence to attract female viewers.
The magazine advert is intended to promote the album and market it to both the target audience and new listeners. It uses bright colors and images of the glamorous artist to match the style of the music video and increase attractiveness and sales.
The Digipak aims to appeal to both current and new
The document discusses the use of conventions in creating a promotional package for an artist that includes a music video, album digipak, and magazine advertisement. It describes how the creator referred to common conventions like lip syncing in music videos and using the artist's face in the digipak and advertisement to make the materials more recognizable and appealing to audiences. The creator also discusses how conventions were developed, like using bright colors in the digipak and including tour dates in the advertisement. Overall, the document explains how following and developing conventions helped promote the artist in a familiar, professional way.
Creative critical reflection for a2 advanced portfolioMuslim Abbas
The document summarizes a music video titled "FAN" created by the author. The video is in the teen pop genre and features an actor dancing at various outdoor locations. It aims to convey the feelings of what a fan experiences for their idol. While conforming to conventions like upbeat music and dance, it also challenges conventions by not using animation. The author discusses distributing the video through T-Series and social media to promote it.
- The music video uses stop-frame animation with fruit characters instead of people to differentiate itself from typical music videos in the genre, which usually follow the song's storyline.
- The album cover and magazine advertisement incorporate a "house theme" to connect the ancillary texts and have elements like a band image and lemon character.
- Feedback from the target audience confirmed that including the band wasn't necessary and helped the creator make improvements.
The document discusses the creation of a music video and promotional materials for Ed Sheeran's song "Lego House." To appeal to both pop and alternative music fans, the creator analyzed conventions of both genres from artists like Amy Winehouse and Kings of Leon. They incorporated conventions from both genres, like close-ups and lip syncing from pop and emotional shots and a darker tone from alternative. Feedback was gathered at various stages to help shape the work to the target audience and ensure the video, advertisement, and album packaging formed a cohesive brand identity through consistent colors, emotions, and styles. Viewers were able to connect the emotions and intentions across the different pieces, showing the brand identity was successfully established.
This document discusses the student's original music video project and how it utilized conventions of real music videos. The student analyzed King Krule's music videos for inspiration on shot types and emotions. Their video used a mix of performance and narrative styles with close-ups to convey feelings of anxiety and loss of self-worth. They also created a magazine ad and digipack for the project, applying conventions like layout, photography style, and continuity across products to develop recognizable pieces. The student believes their work successfully adapted real-life media forms and conventions.
The document discusses how the media product follows conventions of the indie music genre. It investigates forms of existing indie music videos and applies them, including choosing a narrative structure common in indie videos. Elements like costumes, locations, editing and layout are chosen to be conventional for indie. Some conventions are challenged, like not using special effects and positively portraying youth. The goal is to create a media product that fits the genre successfully while challenging some expectations.
The document discusses how the media product develops conventions of real media forms through using three styles: narrative, performance, and concept. It aimed to create a narrative music video for its song "bets" in the trip hop/indie genre. Inspiration was drawn from music videos like "Boy Problems" and "Runaway" to portray feelings of love/pain and the artist's intent through imagery and shots of the artist. Audience feedback helped learn that some preferred just the audio over the music video, showing honesty is valued over positivity. Key themes of lighting, artistic portraits, and color schemes were maintained across ancillary texts like the website to create a brand identity for the artist.
The document summarizes the development of auxiliary products for a folk/country band. It describes how the author looked at existing music album products for inspiration and developed a digipak and promotional magazine advert that connect to the band's music video. The digipak uses consistent colors, fonts, and photos throughout and connects to the music video through its British-inspired visual style. The magazine advert also connects to the music video and digipak through a similar color scheme and design elements. Overall, the auxiliary products successfully link to each other and the music video to promote awareness of the band and their unique genre.
The document discusses how the media product follows conventions of the indie music genre. It investigates forms of existing indie music videos and applies them, including choosing a narrative structure common in indie videos. Elements like costumes, locations, editing and lack of effects emulate typical indie genre conventions. While some conventions are followed, others are challenged, like avoiding common negative youth stereotypes in the portrayal of the characters. The overall design of the album and advertisements also conform to conventions like minimalist layouts in font choice and information included.
The document discusses the development of forms and conventions in the media product's music video. It describes choosing a narrative style to fit the trip hop/indie genre. Inspiration was drawn from other artists' music videos through analyzing imagery and personality. The artist's performance was included to create a "star image" and draw attention. Cutaways were used to incorporate the "concept" category. Valuable feedback was received from different audience groups, gaining criticism to improve the work. Key themes like lighting and a focus on the artist's face were maintained across ancillary texts to develop the artist's brand identity.
The document summarizes how the combination of the main product (music video) and ancillary texts (digipak and magazine advert) are effective. It evaluates how well the products represent the band/artist in terms of fitting the genre, looking cohesive, and featuring consistent elements like the lead singer across all products. Examples are provided of how the music video, digipak, and poster represent the artist and fit within the pop/electric pop genre based on conventions. Real-world examples are compared to argue that the finished products could be found commercially.
Tevin Campbell produced a music video, album digipak, and magazine advertisement for his advanced media portfolio. He analyzed conventions from real rock music videos, albums, and advertisements. Some conventions he incorporated included using a handheld camera, fast edits, close-ups of band members, and consistent colors across products matching the rock genre. Audience feedback helped him learn that his work properly established the rock music genre but could be more complex.
The music video uses, develops, and challenges conventions of real music videos. It is based on a cover of "Toxic" by Yael Naim that portrays more emotion than the original. The video emphasizes the depressive lyrics through close-ups of the actor's expressions. It tells a story of being trapped in a toxic love through a narrative set entirely in a bedroom. The video challenges conventions by being entirely black and white to draw attention to the actor's face, and develops conventions through its editing that connects to the song. The digipak includes images of the artist as most do, with a striking front cover photo and credits. The inside contains more photos of the artist to surprise viewers. The magazine ad keeps elements
The music video uses, develops, and challenges conventions of the genre. It is a cover of Britney Spears' "Toxic" sung slower with more emotion by Yael Naim. The video sticks closely to the indie folk genre. It tells the story of an artist trapped in a toxic love through close-ups showing her emotions. It is entirely black and white to draw attention to her face. The narrative and cinematography portray the lyrics and keep the focus on the artist's emotions to engage the audience. Fast cuts are used throughout to keep time with the beats and draw in viewers, challenging conventions. The magazine advert and digipak cover keep consistent branding to help audiences recognize the artist and album across formats.
The document summarizes the ways in which the media product (a pop music album package) uses and challenges conventions of the genre. Key points:
- The digi-pack takes inspiration from other pop albums in its layout, photos and design elements, but challenges conventions by not having a set color scheme and using different fonts on each page.
- The advertisement was inspired by other pop ads but challenges conventions by using a translucent graphic and long shot of the artist rather than close-ups.
- The music video develops pop conventions through its urban setting, clothing, narrative, and editing techniques like flash cuts, but challenges conventions by creating its own projector footage.
This document discusses how the media product uses and develops conventions of existing forms.
It begins by explaining how research was conducted on existing pop album packaging ("Digi packs"), music videos, and advertisements to identify common conventions. Elements like close-ups, continuity, and camera techniques were inspired by products like Rihanna's "Loud" album.
The document then examines how each part of the media product (Digi pack, advertisement, music video) develops conventions learned from research, while also challenging some conventions. For example, the Digi pack uses urban imagery rather than a single color scheme, and the music video incorporates projector scenes.
Research mock-ups and existing music videos were analyzed to ensure the conventions
The document discusses typical conventions used in music videos and how the student incorporated those conventions in their own music video and related digipak. Some key conventions discussed include the use of various camera shots, editing techniques like jump cuts and transitions, mise-en-scene to represent importance through lighting and props, and common themes like narrative-based videos. The student explains how they researched conventions to develop their idea about the impacts of religion, and how they shot and edited their video to effectively portray emotions and relate to the audience. For their digipak, the student followed conventions like displaying the artist and album but also subverted expectations by using an unusual image and inverted orientation.
The document provides details about the genres of music videos and how the student's music video falls under the "concept" genre by including images and ideas that relate to the song's mood and lyrics without a narrative story. The student aimed to create a consistent brand identity across all promotional products for the artist by using similar colors, fonts, images and editing techniques. Feedback from audiences indicated that the video suited the acoustic style of music and matched conventions of the concept genre. The student learned video editing and image editing software to construct the projects and gathered feedback through a questionnaire.
The document provides an evaluation of a media studies assignment where the student created a music video and accompanying marketing materials for an artist. The summary analyzes how the student's project used and developed conventions of real music videos and marketing products. Feedback from audiences helped the student improve the relationship between lyrics and visuals, and the intertextuality across the different products. The student also reflects on using various media technologies in creating, researching, planning and evaluating their project, and what they would change for next time, such as choosing a more upbeat song.
This document summarizes how a media product uses, develops, or challenges conventions of real media forms. Specifically, it discusses how a digipak, album advert, and music video for an indie rock band utilize common conventions, such as including the band name and track listing, as well as developing conventions like featuring three people lip syncing in the music video rather than just one. It provides evidence for each convention to explain how it was used, developed, or challenged for each respective media format.
The document discusses how the media product of a music video uses conventions of real music videos. It follows conventions such as linking the lyrics and visuals, varying the pace of cuts with the music, and including scenes of the artist singing to the camera and a narrative that flows with the song. However, it also challenges conventions by not having a clear narrative. The document also discusses how the magazine advert and digipak for the music video follow conventions such as including ratings, social media links, photos from the video, and production details, but challenge conventions through unique design elements.
The document discusses how the author of a music video product followed and challenged conventions of the genre. They mostly conformed to conventions like using natural locations, matching edits to the song pace, and a black and white color scheme. However, they challenged conventions by using an ambiguous storyline rather than a typical love story, and experimenting with mixing black and white and color footage. For their website and digipak ancillary tasks, the author conformed to conventions like using consistent branding but challenged overly contrasting colors in favor of more complimentary tones fitting the genre.
The feedback received identified areas for improvement across the media products while also acknowledging some successful elements. For the CD covers, the consistent dark color scheme and photo editing were praised, but a wider variety of higher quality photos and a more detailed, eye-catching design were suggested to make the covers more interesting and marketable. More locations and shot types in photos and adding Photoshop effects were recommendations to enhance the CD covers.
Evaluation Question 2 - How succesful is the combination of your main product...29556
The document discusses ensuring consistency between a music artist's main product and accompanying materials. Research was conducted on conventions of the indie pop genre to guide design choices for a digipack. Imagery from a photoshoot on the same day as a music video filming was used to maximize continuity. Similar editing techniques and a custom font created a cohesive style. Key symbols like a guitar helped link the products while still following genre trends of less prominent artist faces. Overall consistency of imagery, colors, and symbols tied the materials together as a recognizable brand.
The document is a coursework evaluation that discusses how the student's media product uses and challenges conventions of real music videos. It summarizes how the student's music video does not feature an artist, uses lip syncing, was shot in multiple locations with different cameras, and has a conceptual style. It also discusses how the student's CD cover and still shots from the music video follow conventions of indie/rock albums. The student believes their media products will be effective at promotion because the CD cover and still shots will be repeated across different promotional materials to repeatedly expose the audience to the artist and song.
The document discusses ensuring consistency between a music artist's main product and accompanying materials. Research was conducted on conventions of the indie pop genre to guide design choices. Imagery from a photoshoot on the same day as music video filming ensured maximum continuity. Similar editing techniques and muted color tones were applied across products. A custom font was created as a logo, and the guitar was featured prominently as a symbol of the artist to link all products cohesively.
The document discusses the planning and production of a music video for a class assignment. It describes researching music video conventions, genres, and theories to understand how to appeal to a target audience. Elements like cinematography, lighting, editing, mise-en-scene, and song choice were considered. The resulting music video took a narrative/performance approach using elements common to house music videos while also adding new elements to stand out. It followed conventions to look professional while challenging some theories to attract more viewers.
The document discusses various elements that were considered when creating a music video for a class project. It covers researching music video conventions, genres, and theories to understand how to appeal to a target audience. Micro-elements of mise-en-scene, cinematography, editing, song choice, and others were planned and implemented following the conventions of typical house music videos. The goal was to both attract new fans for an debut artist while challenging some theories by not over-sexualizing content.
The document discusses how the media product uses and develops conventions of real pop music videos. It describes researching conventions like close-up shots, fast cuts, costumes, and mise-en-scene used in pop artists' music videos. For their music video, they incorporated conventions like close-up shots of the artist singing and a polka dot dress inspired by Lily Allen. They also challenged some conventions by using longer shots and filming in one location rather than multiple locations. The digipak and album ad were also influenced by real media examples but challenged conventions through their design and minimal information.
The document discusses how the media product uses and develops conventions of real pop music videos. It describes researching conventions like close-up shots of the artist, fast cuts, costumes, and plain backdrops. While some conventions like many locations were followed directly, others like shots and costumes were developed uniquely. The digipak and album ad also use conventions like double images but challenge expectations through minimal colors that still draw attention.
How effective is the combination of your main product and ancillary textsAlex
1) The document discusses how to effectively promote a song through various ancillary materials like a music video, album cover, and poster.
2) It describes the music video, album cover, and poster the author created to promote a song by The Saturdays.
3) The visual elements of the album cover and poster were directly taken from footage in the music video to clearly link the materials and attract an audience familiar with the song and video.
Similar to Question 1- In what ways does your media product, use, develop, challenge forms of real conventions of real media product (20)
How effective is the combination of your main product and ancillary texts
Question 1- In what ways does your media product, use, develop, challenge forms of real conventions of real media product
1. In what ways does your media
product, use, develop, challenge forms of real
conventions of real media product.
2. Music Video:
Before starting the construction of my media product I decided to do research
into what conventions are used in typical music videos, I used various sources of
information in order to gain more knowledge on how to create and present a
media product.
The conventions of a typical indie music video I have found out usually contain
images of nature, close ups, humour, dim lighting, performance and instruments.
Research into the conventions deepened my knowledge of what conventions I
would need to use in order to conform or go against a real media product.
One of the many conventions I have used throughout my music video is lip
synching. The majority of all music video I have researched contained lip
synching whether it may be for a few seconds or used in the whole video. I
decided use lip synching in my video as I feel that it helps express the artist’s
emotions and her heartbreak, it also strengthens the narrative of the video and
makes the audience feel a part of the storyline. Lip synching is an aspect which
needs to be matched perfectly throughout the video in order to look professional
and we have created an almost perfect example of lip synching through the aid
of media technology.
4. However if I did not include this convention in my media product then it
would have been mistaken for a short film and this is the sort of I idea I did
not want to create for my audience. In the pre-production we decided to
include only a few shots where she would lip synching put through further
research we have found out that constant use of lip synching helps engage
the audience, without making the video look boring and uninteresting.
Another convention I have used is Mise-en scene. Commonly all music video
use Mise-en scene as it helps set the tone, emotion and the meaning of each
shot. A certain atmosphere is created in music videos to help the audience to
identify with what is going on within a scene; it can either be for instance
specific characters, props, lighting, costume, makeup or the actual setting.
In my media product the artist is seen wearing casual clothes throughout the
video. I learned that in many indie videos artist don’t wear glamorous or
revealing clothes for example in Ingrid Michelson’s “Be Ok” video we see her
wearing a simple shirt and jeans and playing the guitar in her room. For our
video this is the idea wanted to create; scenes were the focus was on the
artist’s emotions and performance and not on her clothes. However we did
conformed to the typical convention by making our artist wear indie/vintage
colours such as mustard yellow.
5. Another Mise-en-scene convention we applied to our media product was the
use of natural setting a convention which can be seen in many indie videos
such as Florence and the machine “rabbit heart” where the artist is seen
dancing around in a forest/park. In our music video we used natural settings
to conform to the convention but also make it easier for our target audience
to identify what genre our video is. We used indie colours in our video for
example by having the artist wearing the same colour top as the yellow
flowers. We did this to show the artist as a down to earth and innocent
character and by using nature it was easier for us to portray this.
Another Mise-en scene we used is props, one of the main props we used in
our video was a guitar as from previous research we have seen many indie
artist use instruments such as guitars in their performance. In our media
product we see the artist playing the guitar by herself; we did this a way to
let the artist express her emotion and heartbreak through her love of music.
Another Mise-en scene convention we used was makeup, in our music video
we tried to go for a natural look a way of portraying the artist’s natural and
down to earth character. In one part of our video we see the artist wearing
red lipstick to connote that she still loves him and that she hopes he comes
back to her.
6. Another convention that we have included in our media product is the use of
close-ups, this is a convention used in indie music videos such as Florence
and the machine “Cosmic Love”, which have various shots of the artist face
expressing her emotions through her facial expressions. I learned that these
shots are used to help the audience identify what the artist if is feeling in the
video. In my media product I have used numerous close-ups to show the
artist’s emotion and the confusion she is feeling on whether he will come
back in to that relationship. I have used other shots like mid-shots and low
angle shots each time
One convention we haven’t used is humour, we decided not to include this
as our song was heartbreak and including humour would disrupt the
loneliness and isolation the artist feels throughout the song.
7. Digipak:
When creating a digipak I had to keep in mind the typical codes and conventions
of a typical digipak and by doing research I have found out that all digipak
contain some key information. For instance name of album, artists name, track
list, record label, release date and a visual imagery e.g. of artist or band
members. What I have learnt is that digipaks are made to reinforce the artist’s
image to its specific target audience.
There are various conventions I have used in my digipak in order for it to appeal
to my target audience. One of the conventions is wording, I have included a title
both of the artists name and the albums name, and this will give the target
audience basic information about the artist and what the album is called. I have
also a track list of the songs included in the album, without it the audience will
not be able to access the songs made by the artist.
Another convention I have used is visual image; from previous research I have
found out that majority of digipaks have an image either in an
animation, photographed or hand-drawn. The visual images will portray the
artist and the genre of the music the artist is conveying. Many people usually
pick up an album because it looks attractive or they recognise the artist, so I tried
to create a digipak that is appealing to my target audience but also at the same
time providing information about the artist for people who don’t know her.
8.
9. Another convention I have used is including CD, which typically all albums
contain as it is a technology which allows you to play the music recorded by
the artist. For my digipak I decided to make the CD more bright and
colourful my applying flowers used from the background of the main album
picture. I have created this so that CD looks more unique and interesting, but
also making it stands out from other digipaks. I have taken inspiration from
Rihanna’s “Loud” digipak which also contain an image of roses on the CD
cover.
Another important convention I have used is the record label’s logo, this is to
provide information the target audience about what record label the artist is
connected with. It is also an additional information but an important one so I
decided to apply this convention at the back of the digipak near the track
list, so it easier for the audience to clearly recognise.
10. Magazine Advert
When creating a magazine advert I wanted to produce an advert which
followed all the convention, this so that it looks professional but still be
successful in promoting the artists album, Which is why a magazine has to
include all vital information, so that the audience can know more about an
individual artist or band. For example things like album release date, official
website, artist and albums name.
In my magazine advert some of the conventions I have included are: name of
the artist and album. I have placed the albums name underneath the artists
name as this is one of the main features of a magazine advert they will look
at. The font I have used is not that fancy as I wanted to make the artist the
main attraction not the font used. From previous research I have found out
that not many adverts have fancy writing as the main focus is always on the
artist. This is the idea that I wanted to use for my advert to make it look
more appealing to my target audience and focus group.
11.
12. Another convention typically found in magazine adverts are visual, the same
as digipaks. The way the artist is positioned, they props they use, their
make-up can also represent the artist in positive/negative, strong/weak way
but mostly in a positive and strong way to promote the artist in a good light.
In my magazine advert I have used an image of the artist holding a guitar
and wearing subtle makeup, I did this to show the artist as a down to
earth, innocent and pure character.
Another convention I have included are the logos of the artists record
label, this is an added information but is vital for people who want to know
more about the artist. I have also included the artist official website, where
they can buy new albums, get information about tours/gigs and also learn
more about how the artist became successful.
13. I have also added a new media technology in the magazine advert, this
barcode allows people with a smartphone to get on the go information
about the artist and where they purchase the album. As media is currently
changing I decided to keep up and use new technologies around me and also
promote the artist using new media.
One of the conventions I decided not include in the advert is the release
date, If an individual is interested than they can visit the official website
which will include all the information and also the person can find out about
other albums available by the same artist.