The double page spread aims to challenge conventions while also conforming to some. It breaks from traditions by using a long shot instead of a close-up, and edits the image in an unrealistic way to make it more interesting. Elements that conform include using house colors, a drop cap, masthead, and low camera angle to portray the model as powerful. The spread also challenges stereotypes by portraying the female model as strong and independent rather than weak or in need of saving.

1. In what way does your media product use develop or
challenge forms and conventions of real media products?

2. COVER
SIMILARITIES
puff
Large main
cover line
strip
red/pink
tones
Direct
address
pug
Masthead in
the top left
Pull quote

3. COVER CONFORMITY
 One of my main aims for my magazine was to make it conform to codes an conventions. One way I
have done this is by using direct address. this is when the model is facing the audience. This is a
technique that is used in most magazines as it makes the reader feel involved and as if the article is
made for them. Some magazines do break this convention for instance all though the artist in my
comparison magazine is facing us his eyes are squinted. I choses not to break this convection as my
magazine is a first issue there for I should not changing to many conventions as people may mistake
my original for inexperience and lack of experience and knowledge. As I am trying to conform as much
as possible I have also used the convention of having a strip this is a box that goes across the top or
the bottom of the magazine and says what in the magazine or what its genre is. The strip is used to
drawn in the target audience. Everything I have included in my strip was a hobby or interest that I
found my target audience liked in my market research. Another feature I have include is he use of
masthead and cover line positioning as you can see in Kerrigan that cover lines rape around the artist
in the main image and do not cover his face at all, this is done to make sure the image is not
distracted from and so that the famous artist can be seen. If you could not see the artist people who
not want to by the magazine as it would not have the celebrity to help attract my target audience.
When producing my cover I not only focused on my target audience but also my genre, which was
rock. As you can see from my example print media lots of colours such as red and black are used.
Black usually connotes things that are negative and sad or scary this links with my genre as rock
focus on these more dark and emotional subjects. Red can be used to show danger or blood. I have
include theses to colours in my magazine to bring in these connotations. However I have used a more
pink red to link with my house colour which is pink. Pink links with my genre as pink is a
stereotypically girly colour and my magazine is target at 16-18 year olds. My cover also conforms to
conventions that are not include in the example print media such as the fact that my masthead is in
front of the model to establish branding. Kerrang does not have to do this as they are an established
brand.

4. COVER CHALLENGE
Although my magazine is a first issue and first issues tend to conform to conventions
there are some ways in which I have Brocken conventions. For example I have not
removed the back round of my image I have done this as my article state how the artist
want to go back to the way she was before and make more gritty songs. I thought the
storage container portrayed this well as it was warn and the fact that she is standing
out side of it could symbolise that she has been ‘shut away’ for awhile but know she is
back and ready to make music. I have also used the colour pink in my magazine this
colour does link with my audience but it is a colour that is very contrasting to that of
the usually colours used in rock. Pink is stereotypical girlie colour and I wanted it to be
a main feature as I believe that many women and young teenage girls would like the
idea of something being feminine not shown I a weak or girly way as my title pink is
punk surest being a girl or being girl does not mean you have to have stereotypical
girly interests, Rock is a male dominated genre and during my research I found not
examples of rock magazines or radio stations that where target at girls. This is because
we like in a patriarchal society in which media industry are predominantly controlled by
me who like to place there hegemonic vales about women in to the media. The
inclusion of pink which in a magazine that has dark theme challenges these values and
encourage young adult (16 to 18 year olds) who will have grown up during the 3rd wave

5. THEORY FOR COVER
 During the construction of my cover I have made many decisions
with hegemonic values in mind. As my magazine is made by
women for women it does not have the stereotypical view that is
presented in most media in this patriarchal society. One way I
have done this is through my masthead pink is punk. These
words juxtaposes as they have very opposite connotations, I have
done this to show that women are not simple they are complex
and they cant be completely opposite to stereotypies. I have also
taken in to mind fragmentation and costumes in my main image I
have not fragmented the model in any way and I have left here
fully clothed as I do not want here to be sexualise or objectified. I
did however conform to some of the ideologies regrading women
in the media as I have used the spot tool and gave her red lipstick
which arguably makes her attractive and sexually appealing. This
was most likely done by me as subconchesly as I am talking in
mind the male gaze.

6. CONTENTS
SIMULATES
Large
image of
main model
editorial
Anchored
images
masthead
Auto
shapes
Date and
issue number
House colours
Direct
address
signicher

7. CONTENTS CONFORMITY
 I wanted to make my magazine conform to as many codes and conventions as
possible but still look unique and creative. One way in which I made my contents
page conform to conventions is that I brought in my masthead. This is done in
most magazines as it establishes branding, this means that because people are
constantly seeing my masthead they are more likely to remember it and want to
by it in the future. Another way in which I have made ,my magazine conventional
is that I have anchored all of the images to the text. This helps the reader to find
the articles and draws attention to the main articles by using the images to draw
people in. As images are used to catch the target audiences eye I have made
my main cover line image the largest, this will draw in the readers attention to
my excusive and encourage them to read on till the double page spread. In
addition to the anchoring and the masthead I also input social media contact
information, this is something that is done in many magazines especially the
ones targeted at teens, to show how the magazine now there audiences
interests and needs and so that we can provide more information on up coming
issues. Another way I have conformed to convection is that I have an editorial
with hand righting like text. Many magazines include this as it makes the
magazine feel more friendly and in helps establish a connection with the reader.

8. CONTENTS CHALLENGE
 One of the main goals of my magazine was to challenge stereotypes
about women. One way I have challenged theses stereotypes is by
going against conventions during my construction, an example of this is
that fact there is not picture in the editorial, two of the reasons I have not
included an image is because I a wanted to save space and I wanted
makes sure nothing distracted from the article list and images, but I also
did not want to include one, as in this patriarchal society women are
judged heavily on there appearance. I wanted that not to be a large
factor in my magazines as I now as a teenage girl who has grown up
during the “third wave of feminism” (like my audience) that I would prefer
to be judged on my work instead. That is why I have Brocken convection
and not included an image for my editorial. Another way I have Brocken
conventions is that I have not used direct address in all of my pictures. I
have done this as I wanted the reader to be addressed by one artist in
particular. The artists is linked to an article about how women should
have more of a voice in the rock industry as this article is all about
equality for women and how my audience could and should get a
chance top be a rock star I thought this article would need to more
personal as it is the artist effectively talking directly to them and about
them .

9. THEORY FOR CONTENTS
 I think that in my contents page I challenged more stereotypes that in my
cover. One way I have done this is by making sure that all the models
ware dark clothing and that none of them wore skirts or dresses, This
was done o that they could not be objectified and to make them look like
they belong in my genre. Even though I can not find anyway I have
objectified or enforced stereotypes about women in my contents page, I
feel that I have enforced some ideas about teenagers. Teenagers are
stereotypical seen as violent and antisocial although I have a lot of
violent imagery in my magazine e.g. the fire on the double page spread
and the issues if smoking and violence's raised in the article its self I
have never shown my models as physically violent to wards others.
However I have shown them in a negative light as they are some want
anti social in some of my images. In the contents page I have a couple
of photos where the models are not using direct address and I have
incorporated phones and social media in to my contents page. These
are usually associated with the younger generation especially, and
normal they are the coarse of their anit socialness. I have tried to
contrast this idea by having one of my models out side amongst trees
this contrast my other ideas but does some want subvert the
stereotypies I presented.

10. DOUBLE PAGE SPREAD SIMULARITES
House
colours
Drop
cap
Text
blending
with
image
masthead
Direct address
Low
angles

11. DOUBLE PAGE SPREAD CONFORMITY
 I have tried to make my double page spread conform to as many
conventions as possible. One way in which I have done this is
that I have made a drop cap for the start of my article. A drop cap
is a larger letter at the start that is used to draw attention to the
text and to show them where the atrial starts. Also link in most
magazines I have made my drop cap in the magazines main
colours so that I can keep my house style. Like in my contents
page I have brought in my masthead again this is to establish
branding and to make the target audience remember that my
magazine got this exclusive and that we have connections with
their idols. Also like in my comparison magazine (classic rock) I
have used a slightly low angle shot theses are some times used
in articles to show that the artist are powerful and important
although as you can see from both magazines neither of us have
made the angle to low as we still want our models to be relatable
and not to unobtainable for my audience.

12. DOUBLE PAGE SPREAD CHALLENGE
I wanted my magazine to brake some convention as well as conforming to some.
One way I have done this is by using a long shot. Although some magazines
(classic rock) do used wide shots it is more company to have a mid shot or close up
in articles. I did not want to do this as it would mean fragmenting the model, Laura
Mulvey said that this sexually objectifies women, I did not want to do this as my
magazine is very pro feminism and I feel any kind of objectification would under
mine this. Another way I have Brocken convention is by editing the image in a
unrealistic way. This was done not to make the article more realistic but to make it
more interesting, unique and eye catching.

13. THEORY FOR DOUBLE PAGE SPREAD.
 In the double page spread I have tried to represent my models as
strong and independent. In most forms of media both print and
digital women are represented as being weak victims Prop
suggested that all women fit in to the princess character type who
need to be saved. In my article my model is strolling out of what
look a lot like hell, this is symbolic for the fact that see has worked
her way out of her ruff patch alone and that see is strong enough
to come out more confident and more successful. This makes her
a sort of psycho feme as she is indented and tuff which are
qualities we normal associated with males. One down sided of
presenting her as a psycho feme is she loses her femininity this is
why I have incorporated pink pugs and pink drop caps in this
article to bring back the idea that women can be both feminine
and strong.