The document describes research conducted to determine the target audience for a new music magazine. Surveys found that the intended readers are primarily young males (aged 16-24) interested in rock music. These individuals enjoy listening to music, using social media, and attending music festivals. The magazine will aim to appeal to both male and female readers of this age range by using gender-neutral design and themes focused on music, artists, and events relevant to teens and young adults. It will also include links to popular social media sites to engage readers who frequently use social media.