The magazine cover features Tyler, The Creator dressed in women's clothing holding flowers, alluding to the magazine's focus on rebellion against traditional norms. The price of £2.40 suggests the magazine targets working and middle class youth. Bold red and black colors and rebellious language portray an anti-authority stance aimed at 15-25 year olds. Images of rock bands and articles on music and the music business indicate the magazine covers rock music and associated topics for fans across genres.