Bauer Publishing would be a suitable distributor for the magazine because they already publish a variety of magazines, including Q Magazine, which focuses on music. Bauer could incorporate the proposed Hip-Hop focused magazine Rap Sons into Q Magazine or release it as its own standalone magazine. Bauer has experience targeting different niche audiences with their magazines and brands. They would also be able to help the magazine succeed through funding production and advertisements.

1. Institutions
Thomas Smith

2. What publishing company would distribute your magazine?
Bauer Publishing
Why would they be suitable?
They produce a wide variety of magazines ranging from Q Magazine to TV Choice.
How does your magazine fit into their portfolio of brands?
It fits in their portfolio of brands because Bauer already have an existing music magazine (Q) which is highly
successful but only focuses on generic music like Rock, Pop and a small bit of Hip-Hop whereas Rap Sons
specialises in Hip-Hop music only. Rap Sons could be incorporated into Q Magazine as an additional
magazine or as a standalone release as its own magazine.
Rap Sons could have its own TV channel or radio station like Kerrang , Kiss and Magic have.
What different niche audiences do they target?
People who watch TV, interested in updates in the music industry, vehicles, women’s weeklies.
Also targets people in their teens all the way up to old people.
How would that institution be able to help your magazine be successful?
They will have the funding for production and advertisement which will help the magazine take off and make
money.

3. Brands that are subsidiaries of Bauer
 Q
 Kerrang
 The Box
 Heat
 Grazia
 Absolute Radio
 Kiss FM
 Magic FM
 50% stake of Box Television (acts as a subsidiary), which owns 4Music, The Box, Kerrang, Kiss, Magic and Smash Hits
 MCN (Motor Cycle News)
 Yours
 Closer
 Empire
 Debrief
 Parker’s Car Guide
 Automotive Management
 TVQuick
 TVChoice
 Total TVGuide
 Bella
 Take a Break
 That’s Life!
 Numerous puzzle magazines
 Two thirds of EMAP from 2008 onwards (part of Top Right Group)