Bauer Media Group reaches over 22 million people through 107 brands across various media like radio, digital, TV, magazines and live events. While Bauer Media has existed for less time than Times Inc., it publishes a broader range of media including television. Bauer Media also has some long-lasting magazines it has produced since the 1950s, including the iconic Angling Times. It acquired a digital music TV channel in 1996 that has grown into a successful network. However, Bauer Media engages in other businesses like distribution and marketing services, so its focus may not be exclusively on media publishing.

2. Q4
Bauer reaches around 22 million people, 107 brands across all types of
media including radio, digital, TV, magazines and live. Bauer Media
joined the Bauer Media Group in January 2008, and therefore has been
around much less time than Times Inc. although they do a broader
range of media including television. But they have long lasting
magazines that they have produced, for example the Angling Times in
1953 which is an iconic brand. They have a similar genre of magazine to
Times Inc.’s nuts magazine which is FHM which was bought in 1994 by
the company, it is the bestselling in this genre and has proved to be
very successful. In 1996, they acquired digital music TV channel which
has grown into Box plus Network, a seven channel joint venture TV
business with Channel 4. This shows they have experience in the music
genre and what the audience wants. The Bauer Company have less
investments and companies they have bought. Also Bauer have fewer
genres that they have published therefore making it quite a select
company. They have a large readership with a magazine that is one of
the world’s bestselling men’s magazines in that genre, this shows that
they are very successful. They also do postal, distribution and
marketing services. This could be a disadvantage because they do
other things and do not specifically publishing therefore their focus
may be elsewhere and have less experience in this area of media
publishing.

3. Audiences:
Heat – celebrities, gossip fashion,
Closer & Grazia –fashion
Yours – older women, 50+,
Top sante – health and wellbeing
Mother and Baby – pregnant women
FHM –men’s life and entertainment
Zoo – women and men’s interests.

4. Bauer Media Group is one of the world’s most successful media houses
they have over 600 magazines, more than 400 digital products and 50
radio and TV stations reach millions of people across the globe. This
shows that they have connections and are known all over the world. I
would prefer to go with the company Times Inc. because they are
successful and they already have a music magazine which is extremely
popular and therefore they know and understand how to market it and
make it the best that it can be. They have proved themselves to one of
the UK's most successful publishers and therefore would be the
company I would like to publish my new magazine.