Isaac White, a graduate in parapsychology, seeks to prove the existence of the paranormal by investigating a case at a farmhouse. With his friend William, they make contact with the spirit of Tabitha Rosemary, who possesses William. Despite this, Isaac continues his research alone. William is dragged into a maze by Tabitha and goes missing. Isaac's mental state deteriorates as he becomes obsessed with proving his theory. The trailer explores both conventional and unconventional horror elements in its plot and characters.

1. PITCH: PRODUCTION
IDEAS

2. PLOT
The lead protagonist (Isaac White) is a graduate from university who studied in the controversial field of
parapsychology. Throughout his academic career he was mocked about his line of work.
Despite a degree in this subject he has yet to discover a definite case to prove the existence of the afterlife
and the paranormal. Tired of the mockery and scepticism he seeks to find a case study that will prove it all.
After deep research he finally finds a possible lead. But he cannot go it alone, in need of assistance he
recruits the help of a lifelong friend, William Cross. The case in point is at the farm house residence of an
elderly lady named Miss Absinthe. She wants the spirit of a young girl named Tabitha Rosemary to be
banished from the property she has been terrorising for decades. With the belief that this is the case that will
silence the critics they take the chance and attempt to document their findings.
After the first day of research they make contact with this spirt but she is not cooperative and briefly
possesses the assistant, asking the intruders to leave or she will make them leave by force. Undeterred by
this prospect they continue. The surrounding maze fields are said to be roamed by the spirit at night. The
obvious next step was to investigate this. During filming his assistant is taken by Tabitha, deep into the maze.
Consumed by selfishness he continues his research despite the loss of his friend. It is clear the past events
have impacted on his sanity. Over the period of a week Isaac’s mental state deteriorates. As a last hope he
confronts the ghost in the hope of banishing the spirit with ancient voodoo. The final scene is many years in
the future the now elderly Isaac sits where the woman once sat years before talking to a man who claims he
can force the spirt of the young girl to leave the premises.

3. THE CHARACTERS
Isaac White- The lead protagonist, he is resourceful and driven. He becomes obsessed with the case, to the
extent he would lose his friend to gain evidence. His metal collapse is obvious throughout the trailer.
William Cross- He is the assistant. Cross is very loyal, William acts as the cameraman trying to document their
findings. He is dragged into the maze field by the spirit. His demise is a key event to the reversal of roles in the
film.
Miss Absinthe- She is the helpless old woman, she displays an unnerving persona. She is also the character that
requested the help of white and cross.
Tabitha Rosemary- The main antagonist in this trailer, she is the spirit of a young girl who terrorises the
property and has a habit of not letting and any intruders leave the premises.

4. CONVENTIONS OF THE TRAILER
The following plot follows horror conventions in a number of ways. To start with, the setting
is very isolated. This gives the idea that the protagonists are vulnerable and alone. The
locations are also rural this is the most popular location to film a horror movie according to
the genre research.
The characters are represented as conventional. The old woman is represented as weak and
incapable this is a typical representation of this gender and age in horror films. The male
leads are represented as powerful, commanding and intelligent. On the other hand this
convention is shaken when the assistant (male) is killed by the spirit. Once this happens the
dominance is turned and the male lead is shown as unstable and helpless. This reverse
causes the female lead to go from hunted and scared to a feared force in the film. This shift
in power could be considered unconventional. Using the a girl as an antagonist is not
uncommon It Is seen in films like “The Exorcist”
The narrative is conventional. The incorporation of a spirit is typical in the paranormal horror
subgenre. However the plot of this film is unconventional because there is no protagonist
“left standing” The antagonist overwhelms the protagonists despite their best efforts.
Having said this, it could be considered unconventional because compared to the film
“Scream” the female lead character is the only one who survives. The idea of the evil
characters becoming victorious is not completely new, it can be seen in “Cabin in the
Woods” and Final Destination”. In both of these films all good characters are vanquished.

5. TARGET AUDIENCE APPEAL
The plot will appeal to the target audience because it has an unexpected twist making the film less predictable, this
is in response to the answers from my focus group. The plot gives the trailer a chance to have some fast paced
editing. This will help to make the trailer more thrilling. And follow convention. Once again this was a request in my
audience feedback. The location that will be used for filming are ideal. Some give the idea of tension and
claustrophobia for example the maze field. With this and other locations I should be able to create a terrifying
atmosphere. This is one of the elements that my target audience will like. The characters will be appealing to the
target audience because they should be able to make a better connection with the viewer as they are of a similar
age. From the audience feedback I also know that jump scares are effective when used sparingly. I will be
incorporating this technique in my own trailer.

6. UNIVERSAL STUDIOS
Universal studios is a subsidiary of the parent company Comcast. Universal studios is the division of the
conglomerate that I will pitch my production concepts to. Comcast is a world leader in telecommunications and
mass media production.
History
The subsidiary universal studios was founded in 1912 and its most prominent work is in motion pictures. This
company is famed for bringing the horror monsters to film, that we now see a generic icons of the genre. This was
done with films like Frankenstein, Dracula and The Mummy.
Subsidiaries
Its subsidiaries include Comcast Cable (television), Comcast Interactive Media (online media), Comcast Spectator
(sports management) and NBC Universal; this subsidiary owns Universal Studios, as well as their own television
departments and theme parks.

7. KEY FINDINGS
• The audience want a rural setting.
• The trailer should not give much away.
• The paranormal theme is most popular with my audience
• The target audience is aged 15 to 25 horror is most appealing to this age range.
• The build and release of tension is one of the most important effects to making an appealing horror trailer.
• The pace of the editing has to quicken towards the back end of the trailer.
• The trailer must have a length between 2:30 to 3:30 minutes.