My magazine represents a variety of social groups by including content that appeals to males and females of different ages and income levels. It features both established bands like Oasis that older audiences will recognize, as well as rising stars that will appeal to younger audiences. The magazine portrays all of its subjects in a fun, happy way to match the indie genre. It also aims to be accessible to working class people by keeping the price low at £2.50. The magazine focuses mainly on indie pop and alternative rock genres popular with its target audience, but includes older bands to appeal to a wider market. It uses bright colors, bold images and text to match the independent and colorful nature of the modern indie genre.