The document summarizes how the author represented different social groups in their rock music magazine targeted at 14-19 year olds who enjoy rock music. Specifically, the author focused on representing the "Indie Rock" social group through imagery and content on the cover and inside pages that embody styles and interests associated with that group, such as fashion choices and enjoyment of concerts. The author also included representation of other related groups like "Rockers" to broaden the audience.

2. The target audience which I aimed my rock music
magazine at was both females and (males
particularly), between the ages of 14 and 19 who
enjoy listening to rock music. They enjoy going to
festivals/concerts/gigs and specifically
alternative music (latest songs/bands/artists)
After researching the genre of rock in task 6,
when I decided the genre which I had chosen, I
learnt a lot about rock as a whole, so I knew how
to apply it to making my own target audience. As
well as this, most of the production was based on
the feedback from Task 9, where I learnt what my
target audience wanted to see.

3. It is stereotypical for certain social
groups to be associated with the
music genre of rock, because of
this factor, I tried to make sure
that a number of these social
groups were represented through
my rock music magazine. However,
from the market research I applied
their opinions into the construction
of the magazine
The Subculture stereotypes for my
magazine are:Rockers. This subculture is
obviously linked with my magazine,
as it is based on the genre music of
rock. People who wear leather
jackets, drive motorbikes and wear
studded/chained clothing create
the Rocker stereotype.
Indies. A sub culture which listen to
alternative rock (the main focus of
my rock magazine). Very bold and
individual, like to be different and
are greatly involved with
festivals/concerts and gigs.

4. I think that my magazine would mainly
represent the social group of
‘Indie/Alternative Rock’. I chose this
because in the recent years, this social
group has become increasingly popular
for teenagers- between the years
which my magazine is targeted at. It is
one of the most popular social groups,
meaning that my magazine can be
focused at a large audience, rather
than a niche market, such as the ‘emo’
social group, which has declined greatly
in popularity.
A few images which come up when ‘Indie Rock’ is
searched on Google.com

5. The people whom listen to Alternative
Rock Music, generally have a
distinctive fashion sense. This is
portrayed through advertisements of
these clothes and also people
expressing themselves on social
networking sites. My magazine
portrays this sense of style through
the model, suggesting other females to
look up to her and idolise her, thus
appealing to the social group I have
focused on. Another alternative view of
this, is the attraction of the model for
the male readers,.
I have represented the ‘Indie Rock’ social group
through the front cover I have created. For
example, the clothing of the model on the main
image can be associated with this particular
social group. This is because of the chequered
shirt which is a popular clothing pattern for the
Indie Rock social group to wear. The models
hair also emphasises the indie-rock genre, due
to the fact Indie’s tend to have very wavynatural (intentionally a bit messy) hairstyles.
Overall, the model displays real individuality and
attitude through her expression and pose.,
Indies are known to be very bold and I wanted
to represent this through my magazine.

6. A social group of feminists could also be applied to this
magazine as it has been represented greatly in my
magazine. The main model of my cover has not been over
sexualised- so therefore my magazine is not purely being
appealing to males alone- as despite the female being
attractive, she is not represented in a sexual or explicit
way. This then means that females can feel comfortable
with buying this magazine without feeling intimidated by
the main image.
Females associated with the Indie-Rock social group are
often portrayed as being moody and strong in their
personality, which I tried to represent with how I asked
my model to pose.
Other ways I have represented Indie-Rock on my front cover is through the
colour scheme. The colours red, white and black are colours which are
typically used in rock magazines, such as ‘NME’ and ‘Kerrang!’ – both of which
focus on alternative rock as one of their sub-cultures. These colours have
connotations of boldness, rebellion and in some ways- standing out from the
crowd- which is what being Indie is essentially about. These colours also apply
to my target audience of both females and males, as they don’t specifically
focus on one gender, which shows that my magazine is not biased.

7. I have represented the ‘Indie Rock’ social group
through the cover lines. For example, a cover
line includes a band called the Foo Fighters
which are part of the Alternative Rock band who
the social group I have represented will be
popular with.
Furthermore, a cover line reads ‘Concert
Crashing in Cardiff?’. I chose this headline as I
knew that festivals/concerts/gigs are very
common in interests of Indie Rockers, so I felt
that this needed to be presented in my front
cover, to attract my social group which I am
trying to represent.

8. I have represented a social group of
‘Rockers’ through the main image on the
contents page. By having another social
group represented in my magazine,
broadens my audience, meaning a more
successful magazine. The main image shows
very casual-laid back males, who are
wearing dark clothing- typical of a rocker to
wear. Their hair is long and their
expressions are very stern, representing
the social group that they belong to.
Furthermore, the fact that I included a
social interaction aspect of my magazine
(the Facebook and Twitter link at the
bottom right of the page), represents the
Indie Rock social group, as it is common
for people of this group to express
themselves on social networking sites , be
it their clothes or opinions.

9. I represented the social group of ‘Rockers’ on the double page spread.
By including a very popular social group, enhances the size of the
audience whom read my magazine- thus increasing the overall success
of my magazine.
The overall look of the double page spread shouts ‘Rock’, through the
use of dark colours which are stereotypical for this genre to use, the
dark clothing and also the editing of the image, to enhance the cold
expression on the models’ faces.

10. The social class of this magazine would be mainly the middle class and
above. Having disposable incomes allows them to spend money on
concerts./festivals/gigs, which is encouraged throughout the
magazine. However I think that it shouldn’t really depict who buys the
magazine, as despite the target audience of my magazine being 14-19
year olds, most are unemployed, so it would really rely on their
parents social class- which shouldn’t matter in the sale of a magazine.

11. The magazine which I have created doesn’t restrict any
ethnicities. However, the rock music genre, is typically
aimed at White British, which is what I have represented
throughout my magazine – through the models on the
front cover, contents page and double page spread. I
would hope that my magazine doesn’t restrict ethnicity or
races, however representations of the White British Indie
Rocker has been expressed through my construction
greatly.
An image which comes up when ‘Typical Rocker’
is searched. – a similar representation which I
have expressed on my double page spread.

12. Both males and females were used in the production of this
magazine not restricting either gender, therefore not
limiting the size of the audience for my magazine. Rock may
be associated with males, but from my market research
from the questionnaire I created, I know that a large majority
of females enjoy rock music just as much as males.
Throughout the magazine, I used images of both females and
males, to help represent this.

13. In my magazine, disability is not portrayed, however this
does not mean they are excluded from reading the
magazine. Disability does not change someone’s interests
and hobbies- if they like rock music, then what is the
reason from them not to read the magazine?