Aura magazine's target audience includes hipsters aged 17-23 who are inspired by urban and skater styles. They typically listen to indie, rock, hip-hop and alternative pop music and shop at stores like Topshop, Zara and Urban Outfitters. The target audience would want to buy Aura magazine because it relates to their interests in music, fashion and discussion topics and identifies with their subculture. The magazine also introduces new ideas and influences trends, allowing its readers to become trend starters.
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2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
3. WHO ARE THEY?
1. Hipsters
2. Urban and skater inspired
3. Represents style
4. Individual, creating new trends
Gender: Mainly female but males also.
Age: 17-23
Music preferences: Indie, rock, Hip-hop, alternative pop.
Typically shops at: Topshop/Topman, Lazy Oaf, Zara, Urban Outfitters,
Vintage
4. Above is pictures of my target representing the clothes they would wear and the
subculture/type of music they would listen to. Common features in the colours are
muted colours including pink, yellow and blue as well as neutral tones: black and
white. They represent brands such as Doc Marten and Fila. They are fans of body art
such as tattoos and have an interest in photography and capturing their favourite
moments. Its common for males to have long hair.
5. WHY THE TARGET AUDIENCE WOULD WANT TO
BUY AND READ AURA MAGAZINE…
The target audience will want to buy the magazine because it relates topics
of their interest for example the music, styling and topics of discussion.
The magazine identifies with their subculture as well as the artists
featured within the magazine. A big focus of Aura is to also introduce
new things and ideas , by reading the magazine the target audience can
become influenced by other peoples ideas, making them the trend
starters. As well as this Auras online presence on social media will
attract and get the target audience talking as they will interact with it.