The document discusses representing a social group through a rap music magazine. The target audience is young adults aged 15-22 who have an interest in rap music, particularly those from lower and middle class backgrounds in the UK and US. The magazine focuses on new and classic hip hop music. To represent this niche group, the magazine uses fonts, language, and colors commonly associated with rap culture. It also features images meant to portray the hip hop lifestyle. The goal is to inspire people in the target audience by showing that rap music is not limited by factors like race or socioeconomic background.