SlideShare a Scribd company logo

Slu Marketing Ethics Presentation

•
•
Kevin Shaner
Kevin Shaner

Presentation on the appropriate means of presenting products and companies ethically. The unethical practices of some Fortune 500 companies and the negative impact that occurs.

1 of 16
MARKETING ETHICS THE IMPACT UPON CONSUMERS AND COMPANIES
ETHICAL NORMS FOR MARKETERS ,[object Object]
ETHICAL NORMS FOR MARKETERS ,[object Object],[object Object],[object Object]
ETHICAL NORMS FOR MARKETERS ,[object Object]
ETHICAL VALUES FOR MARKETERS ,[object Object],[object Object],[object Object]
ETHICAL VALUES FOR MARKETERS ,[object Object],[object Object]
ETHICAL VALUES FOR MARKETERS ,[object Object],[object Object],[object Object],[object Object]
ETHICAL VALUES FOR MARKETERS ,[object Object],[object Object],[object Object],[object Object]
ETHICAL VALUES FOR MARKETERS ,[object Object],[object Object],[object Object],[object Object]
ETHICAL VALUES FOR MARKETERS ,[object Object],[object Object],[object Object]
ETHICAL VALUES FOR MARKETERS ,[object Object]
UNETHICAL COMPANIES World Com
IT’S THE REAL THING......
$3.8 billion, accounting fraud World Com Price fixing Nike Concealed adding beef flavoring to french fries McDonalds Unfairly trying to close Mexican competitors Coca Cola False advertising Palm Price irregularities Walgreens King Cobra Anheuser Busch
WHY BE UNETHICAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A WARNING TO UNETHICAL MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended

State of Social Media Marketing
State of Social Media MarketingState of Social Media Marketing
State of Social Media Marketing
Prayukth K V
 
The new world of B2B sales - Accenture - June 2020
The new world of B2B sales - Accenture - June 2020The new world of B2B sales - Accenture - June 2020
The new world of B2B sales - Accenture - June 2020
Guillaume Larronde-Larretche
 
Strategy First : How Marketers Can Avoid Common Technology Pitfalls & Drive R...
Strategy First : How Marketers Can Avoid Common Technology Pitfalls & Drive R...Strategy First : How Marketers Can Avoid Common Technology Pitfalls & Drive R...
Strategy First : How Marketers Can Avoid Common Technology Pitfalls & Drive R...
Alyesha Patel-Parker
 
Marketing trends to watch in 2022
Marketing trends to watch in 2022Marketing trends to watch in 2022
Marketing trends to watch in 2022
Caroline Sumners
 
Building Your Individual Brand; Expanding Your Sales Reach
Building Your Individual Brand; Expanding Your Sales ReachBuilding Your Individual Brand; Expanding Your Sales Reach
Building Your Individual Brand; Expanding Your Sales Reach
SugarCRM
 
Bridging the divide between brand and shopper marketing
Bridging the divide between brand and shopper marketingBridging the divide between brand and shopper marketing
Bridging the divide between brand and shopper marketing
TNS
 
Destination marketing yac
Destination marketing yacDestination marketing yac
Destination marketing yac
Stefano Andreotti
 
2015 State of B2B Marketing
2015 State of B2B Marketing2015 State of B2B Marketing
2015 State of B2B Marketing
Mathew Sweezey
 

Recommended

State of Social Media Marketing
State of Social Media MarketingState of Social Media Marketing
State of Social Media Marketing
Prayukth K V
 
The new world of B2B sales - Accenture - June 2020
The new world of B2B sales - Accenture - June 2020The new world of B2B sales - Accenture - June 2020
The new world of B2B sales - Accenture - June 2020
Guillaume Larronde-Larretche
 
Strategy First : How Marketers Can Avoid Common Technology Pitfalls & Drive R...
Strategy First : How Marketers Can Avoid Common Technology Pitfalls & Drive R...Strategy First : How Marketers Can Avoid Common Technology Pitfalls & Drive R...
Strategy First : How Marketers Can Avoid Common Technology Pitfalls & Drive R...
Alyesha Patel-Parker
 
Marketing trends to watch in 2022
Marketing trends to watch in 2022Marketing trends to watch in 2022
Marketing trends to watch in 2022
Caroline Sumners
 
Building Your Individual Brand; Expanding Your Sales Reach
Building Your Individual Brand; Expanding Your Sales ReachBuilding Your Individual Brand; Expanding Your Sales Reach
Building Your Individual Brand; Expanding Your Sales Reach
SugarCRM
 
Bridging the divide between brand and shopper marketing
Bridging the divide between brand and shopper marketingBridging the divide between brand and shopper marketing
Bridging the divide between brand and shopper marketing
TNS
 
Destination marketing yac
Destination marketing yacDestination marketing yac
Destination marketing yac
Stefano Andreotti
 
2015 State of B2B Marketing
2015 State of B2B Marketing2015 State of B2B Marketing
2015 State of B2B Marketing
Mathew Sweezey
 
Seeing Marketing 2020
Seeing Marketing 2020 Seeing Marketing 2020
Seeing Marketing 2020
The Economist Group's Marketing Unbound
 
The Future of Marketing
The Future of MarketingThe Future of Marketing
The Future of Marketing
Myanmar B2B Management Magazine
 
Brand Storytelling - Leveraging Employees To Feed The Content Engine
Brand Storytelling - Leveraging Employees To Feed The Content EngineBrand Storytelling - Leveraging Employees To Feed The Content Engine
Brand Storytelling - Leveraging Employees To Feed The Content Engine
Michael Brito | Zeno Group
 
Tarek elashraf marketing - the impact of digital technology on b2 b communi...
Tarek elashraf marketing - the impact of digital technology on b2 b communi...Tarek elashraf marketing - the impact of digital technology on b2 b communi...
Tarek elashraf marketing - the impact of digital technology on b2 b communi...
Tarek Elashraf
 
Moving_To_The_Forefront Teradata white paper
Moving_To_The_Forefront Teradata white paperMoving_To_The_Forefront Teradata white paper
Moving_To_The_Forefront Teradata white paperDeb Schmidt
 
2013-01-10 Attorney Advertising Update
2013-01-10 Attorney Advertising Update2013-01-10 Attorney Advertising Update
2013-01-10 Attorney Advertising UpdateD. Todd Smith
 
Oracle Customer Advisory Board Presentation, Napa, February 2014
Oracle Customer Advisory Board Presentation, Napa, February 2014Oracle Customer Advisory Board Presentation, Napa, February 2014
Oracle Customer Advisory Board Presentation, Napa, February 2014andrewjns
 
2015 B2B Content Marketing Benchmarks, Budgets and Trends - North America by ...
2015 B2B Content Marketing Benchmarks, Budgets and Trends - North America by ...2015 B2B Content Marketing Benchmarks, Budgets and Trends - North America by ...
2015 B2B Content Marketing Benchmarks, Budgets and Trends - North America by ...
Content Marketing Institute
 
The Definitive Shopper Marketing Guide
The Definitive Shopper Marketing GuideThe Definitive Shopper Marketing Guide
The Definitive Shopper Marketing Guide
Demand Metric
 
Digital marketing strategy overview for dealers
Digital marketing strategy overview for dealersDigital marketing strategy overview for dealers
Digital marketing strategy overview for dealers
Ralph Paglia
 
Marketing and strategy
Marketing and strategyMarketing and strategy
Marketing and strategy
Hpm India
 
Libro 5
Libro 5Libro 5
Libro 5
Manuela Villegas
 
Social media & sales Quota
Social media & sales QuotaSocial media & sales Quota
Social media & sales QuotaJen Fiocca
 
ikano_whitepaper_personalisation
ikano_whitepaper_personalisationikano_whitepaper_personalisation
ikano_whitepaper_personalisationBarry Smith
 
From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...
From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...
From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...
SugarCRM
 
Sales And Marketing Alignment: The Good, The Bad, and The Ugly
Sales And Marketing Alignment: The Good, The Bad, and The UglySales And Marketing Alignment: The Good, The Bad, and The Ugly
Sales And Marketing Alignment: The Good, The Bad, and The Ugly
Altify
 
Trending Now in Destination Marketing: A Review of Trends in Destination Mark...
Trending Now in Destination Marketing: A Review of Trends in Destination Mark...Trending Now in Destination Marketing: A Review of Trends in Destination Mark...
Trending Now in Destination Marketing: A Review of Trends in Destination Mark...mtntrvl
 
Trust and the consumer decision journey
Trust and the consumer decision journeyTrust and the consumer decision journey
Trust and the consumer decision journey
McKinsey on Marketing & Sales
 
Digital Asset Management: Three Tickets To The Blockbuster Content Marketing ...
Digital Asset Management: Three Tickets To The Blockbuster Content Marketing ...Digital Asset Management: Three Tickets To The Blockbuster Content Marketing ...
Digital Asset Management: Three Tickets To The Blockbuster Content Marketing ...
Content Marketing Institute
 
Brand remedyA-Z-legal_marketing
Brand remedyA-Z-legal_marketingBrand remedyA-Z-legal_marketing
Brand remedyA-Z-legal_marketing
Brand Remedy
 
It's More Than Just a Drink
It's More Than Just a DrinkIt's More Than Just a Drink
It's More Than Just a Drink
Kelsey Gallett
 
If you build it, don't expect them to come.... How lawyers and legal professi...
If you build it, don't expect them to come.... How lawyers and legal professi...If you build it, don't expect them to come.... How lawyers and legal professi...
If you build it, don't expect them to come.... How lawyers and legal professi...
Lance Godard
 

More Related Content

What's hot

Seeing Marketing 2020
Seeing Marketing 2020 Seeing Marketing 2020
Seeing Marketing 2020
The Economist Group's Marketing Unbound
 
The Future of Marketing
The Future of MarketingThe Future of Marketing
The Future of Marketing
Myanmar B2B Management Magazine
 
Brand Storytelling - Leveraging Employees To Feed The Content Engine
Brand Storytelling - Leveraging Employees To Feed The Content EngineBrand Storytelling - Leveraging Employees To Feed The Content Engine
Brand Storytelling - Leveraging Employees To Feed The Content Engine
Michael Brito | Zeno Group
 
Tarek elashraf marketing - the impact of digital technology on b2 b communi...
Tarek elashraf marketing - the impact of digital technology on b2 b communi...Tarek elashraf marketing - the impact of digital technology on b2 b communi...
Tarek elashraf marketing - the impact of digital technology on b2 b communi...
Tarek Elashraf
 
Moving_To_The_Forefront Teradata white paper
Moving_To_The_Forefront Teradata white paperMoving_To_The_Forefront Teradata white paper
Moving_To_The_Forefront Teradata white paperDeb Schmidt
 
2013-01-10 Attorney Advertising Update
2013-01-10 Attorney Advertising Update2013-01-10 Attorney Advertising Update
2013-01-10 Attorney Advertising UpdateD. Todd Smith
 
Oracle Customer Advisory Board Presentation, Napa, February 2014
Oracle Customer Advisory Board Presentation, Napa, February 2014Oracle Customer Advisory Board Presentation, Napa, February 2014
Oracle Customer Advisory Board Presentation, Napa, February 2014andrewjns
 
2015 B2B Content Marketing Benchmarks, Budgets and Trends - North America by ...
2015 B2B Content Marketing Benchmarks, Budgets and Trends - North America by ...2015 B2B Content Marketing Benchmarks, Budgets and Trends - North America by ...
2015 B2B Content Marketing Benchmarks, Budgets and Trends - North America by ...
Content Marketing Institute
 
The Definitive Shopper Marketing Guide
The Definitive Shopper Marketing GuideThe Definitive Shopper Marketing Guide
The Definitive Shopper Marketing Guide
Demand Metric
 
Digital marketing strategy overview for dealers
Digital marketing strategy overview for dealersDigital marketing strategy overview for dealers
Digital marketing strategy overview for dealers
Ralph Paglia
 
Marketing and strategy
Marketing and strategyMarketing and strategy
Marketing and strategy
Hpm India
 
Libro 5
Libro 5Libro 5
Libro 5
Manuela Villegas
 
Social media & sales Quota
Social media & sales QuotaSocial media & sales Quota
Social media & sales QuotaJen Fiocca
 
ikano_whitepaper_personalisation
ikano_whitepaper_personalisationikano_whitepaper_personalisation
ikano_whitepaper_personalisationBarry Smith
 
From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...
From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...
From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...
SugarCRM
 
Sales And Marketing Alignment: The Good, The Bad, and The Ugly
Sales And Marketing Alignment: The Good, The Bad, and The UglySales And Marketing Alignment: The Good, The Bad, and The Ugly
Sales And Marketing Alignment: The Good, The Bad, and The Ugly
Altify
 
Trending Now in Destination Marketing: A Review of Trends in Destination Mark...
Trending Now in Destination Marketing: A Review of Trends in Destination Mark...Trending Now in Destination Marketing: A Review of Trends in Destination Mark...
Trending Now in Destination Marketing: A Review of Trends in Destination Mark...mtntrvl
 
Trust and the consumer decision journey
Trust and the consumer decision journeyTrust and the consumer decision journey
Trust and the consumer decision journey
McKinsey on Marketing & Sales
 
Digital Asset Management: Three Tickets To The Blockbuster Content Marketing ...
Digital Asset Management: Three Tickets To The Blockbuster Content Marketing ...Digital Asset Management: Three Tickets To The Blockbuster Content Marketing ...
Digital Asset Management: Three Tickets To The Blockbuster Content Marketing ...
Content Marketing Institute
 

What's hot (19)

Seeing Marketing 2020
Seeing Marketing 2020 Seeing Marketing 2020
Seeing Marketing 2020
 
The Future of Marketing
The Future of MarketingThe Future of Marketing
The Future of Marketing
 
Brand Storytelling - Leveraging Employees To Feed The Content Engine
Brand Storytelling - Leveraging Employees To Feed The Content EngineBrand Storytelling - Leveraging Employees To Feed The Content Engine
Brand Storytelling - Leveraging Employees To Feed The Content Engine
 
Tarek elashraf marketing - the impact of digital technology on b2 b communi...
Tarek elashraf marketing - the impact of digital technology on b2 b communi...Tarek elashraf marketing - the impact of digital technology on b2 b communi...
Tarek elashraf marketing - the impact of digital technology on b2 b communi...
 
Moving_To_The_Forefront Teradata white paper
Moving_To_The_Forefront Teradata white paperMoving_To_The_Forefront Teradata white paper
Moving_To_The_Forefront Teradata white paper
 
2013-01-10 Attorney Advertising Update
2013-01-10 Attorney Advertising Update2013-01-10 Attorney Advertising Update
2013-01-10 Attorney Advertising Update
 
Oracle Customer Advisory Board Presentation, Napa, February 2014
Oracle Customer Advisory Board Presentation, Napa, February 2014Oracle Customer Advisory Board Presentation, Napa, February 2014
Oracle Customer Advisory Board Presentation, Napa, February 2014
 
2015 B2B Content Marketing Benchmarks, Budgets and Trends - North America by ...
2015 B2B Content Marketing Benchmarks, Budgets and Trends - North America by ...2015 B2B Content Marketing Benchmarks, Budgets and Trends - North America by ...
2015 B2B Content Marketing Benchmarks, Budgets and Trends - North America by ...
 
The Definitive Shopper Marketing Guide
The Definitive Shopper Marketing GuideThe Definitive Shopper Marketing Guide
The Definitive Shopper Marketing Guide
 
Digital marketing strategy overview for dealers
Digital marketing strategy overview for dealersDigital marketing strategy overview for dealers
Digital marketing strategy overview for dealers
 
Marketing and strategy
Marketing and strategyMarketing and strategy
Marketing and strategy
 
Libro 5
Libro 5Libro 5
Libro 5
 
Social media & sales Quota
Social media & sales QuotaSocial media & sales Quota
Social media & sales Quota
 
ikano_whitepaper_personalisation
ikano_whitepaper_personalisationikano_whitepaper_personalisation
ikano_whitepaper_personalisation
 
From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...
From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...
From Mad Men to Moneyball: How Leading Chief Marketing Officers are Different...
 
Sales And Marketing Alignment: The Good, The Bad, and The Ugly
Sales And Marketing Alignment: The Good, The Bad, and The UglySales And Marketing Alignment: The Good, The Bad, and The Ugly
Sales And Marketing Alignment: The Good, The Bad, and The Ugly
 
Trending Now in Destination Marketing: A Review of Trends in Destination Mark...
Trending Now in Destination Marketing: A Review of Trends in Destination Mark...Trending Now in Destination Marketing: A Review of Trends in Destination Mark...
Trending Now in Destination Marketing: A Review of Trends in Destination Mark...
 
Trust and the consumer decision journey
Trust and the consumer decision journeyTrust and the consumer decision journey
Trust and the consumer decision journey
 
Digital Asset Management: Three Tickets To The Blockbuster Content Marketing ...
Digital Asset Management: Three Tickets To The Blockbuster Content Marketing ...Digital Asset Management: Three Tickets To The Blockbuster Content Marketing ...
Digital Asset Management: Three Tickets To The Blockbuster Content Marketing ...
 

Viewers also liked

Brand remedyA-Z-legal_marketing
Brand remedyA-Z-legal_marketingBrand remedyA-Z-legal_marketing
Brand remedyA-Z-legal_marketing
Brand Remedy
 
It's More Than Just a Drink
It's More Than Just a DrinkIt's More Than Just a Drink
It's More Than Just a Drink
Kelsey Gallett
 
If you build it, don't expect them to come.... How lawyers and legal professi...
If you build it, don't expect them to come.... How lawyers and legal professi...If you build it, don't expect them to come.... How lawyers and legal professi...
If you build it, don't expect them to come.... How lawyers and legal professi...
Lance Godard
 
LawLytics 4th Tuesday Legal Marketing Update For May 2016
LawLytics 4th Tuesday Legal Marketing Update For May 2016LawLytics 4th Tuesday Legal Marketing Update For May 2016
LawLytics 4th Tuesday Legal Marketing Update For May 2016
Dan Jaffe
 
Corporate Governance
Corporate GovernanceCorporate Governance
Corporate Governance
Vijaykumar Nishad
 
Ten Rules Of Legal Marketing by Matthew Homann
Ten Rules Of Legal Marketing by Matthew HomannTen Rules Of Legal Marketing by Matthew Homann
Ten Rules Of Legal Marketing by Matthew Homann
Matthew Homann
 
Ethics & laws in business-By Saad ELhalafawy
Ethics & laws in business-By Saad ELhalafawyEthics & laws in business-By Saad ELhalafawy
Ethics & laws in business-By Saad ELhalafawy
Saad Elhalafawy
 
The Ethical Aspect of Marketing
The Ethical Aspect of MarketingThe Ethical Aspect of Marketing
The Ethical Aspect of Marketing
Myron Sta. Ana, BBTE, CLDPT
 
Sejarah kertas 3 tema 11
Sejarah kertas 3 tema 11Sejarah kertas 3 tema 11
Sejarah kertas 3 tema 11Then Moli
 
Ethical vs non ethical marketing
Ethical vs non ethical marketingEthical vs non ethical marketing
Ethical vs non ethical marketingSayali Pange
 
Unethical practices done by coca cola company
Unethical practices done by coca cola companyUnethical practices done by coca cola company
Unethical practices done by coca cola companyRavichandra Devadiga
 
McDonald Marketing (Ethical or Unethical)
McDonald Marketing (Ethical or Unethical)McDonald Marketing (Ethical or Unethical)
McDonald Marketing (Ethical or Unethical)
Sohel Khatri
 
Unethical Business by Cocacola
Unethical Business by CocacolaUnethical Business by Cocacola
Unethical Business by Cocacola
Nethan P
 
04 ethical decision making
04 ethical decision making04 ethical decision making
04 ethical decision makingNimantha Perera
 
Ethical Considerations in Marketing and Environmentalism
Ethical Considerations in Marketing and EnvironmentalismEthical Considerations in Marketing and Environmentalism
Ethical Considerations in Marketing and Environmentalism
Zibusiso Masuku
 
THE ETHICS OF LEGAL MARKETING AND LAW PRACTICE IN A SOCIAL MEDIA ENVIRONMENT ...
THE ETHICS OF LEGAL MARKETING AND LAW PRACTICE IN A SOCIAL MEDIA ENVIRONMENT ...THE ETHICS OF LEGAL MARKETING AND LAW PRACTICE IN A SOCIAL MEDIA ENVIRONMENT ...
THE ETHICS OF LEGAL MARKETING AND LAW PRACTICE IN A SOCIAL MEDIA ENVIRONMENT ...
Cynthia Sharp
 

Viewers also liked (18)

Brand remedyA-Z-legal_marketing
Brand remedyA-Z-legal_marketingBrand remedyA-Z-legal_marketing
Brand remedyA-Z-legal_marketing
 
It's More Than Just a Drink
It's More Than Just a DrinkIt's More Than Just a Drink
It's More Than Just a Drink
 
If you build it, don't expect them to come.... How lawyers and legal professi...
If you build it, don't expect them to come.... How lawyers and legal professi...If you build it, don't expect them to come.... How lawyers and legal professi...
If you build it, don't expect them to come.... How lawyers and legal professi...
 
LawLytics 4th Tuesday Legal Marketing Update For May 2016
LawLytics 4th Tuesday Legal Marketing Update For May 2016LawLytics 4th Tuesday Legal Marketing Update For May 2016
LawLytics 4th Tuesday Legal Marketing Update For May 2016
 
Corporate Governance
Corporate GovernanceCorporate Governance
Corporate Governance
 
Ten Rules Of Legal Marketing by Matthew Homann
Ten Rules Of Legal Marketing by Matthew HomannTen Rules Of Legal Marketing by Matthew Homann
Ten Rules Of Legal Marketing by Matthew Homann
 
Ethics & laws in business-By Saad ELhalafawy
Ethics & laws in business-By Saad ELhalafawyEthics & laws in business-By Saad ELhalafawy
Ethics & laws in business-By Saad ELhalafawy
 
Business Ethics
Business EthicsBusiness Ethics
Business Ethics
 
The Ethical Aspect of Marketing
The Ethical Aspect of MarketingThe Ethical Aspect of Marketing
The Ethical Aspect of Marketing
 
Sejarah kertas 3 tema 11
Sejarah kertas 3 tema 11Sejarah kertas 3 tema 11
Sejarah kertas 3 tema 11
 
Ethical vs non ethical marketing
Ethical vs non ethical marketingEthical vs non ethical marketing
Ethical vs non ethical marketing
 
Ethical Issues in Business
Ethical Issues in BusinessEthical Issues in Business
Ethical Issues in Business
 
Unethical practices done by coca cola company
Unethical practices done by coca cola companyUnethical practices done by coca cola company
Unethical practices done by coca cola company
 
McDonald Marketing (Ethical or Unethical)
McDonald Marketing (Ethical or Unethical)McDonald Marketing (Ethical or Unethical)
McDonald Marketing (Ethical or Unethical)
 
Unethical Business by Cocacola
Unethical Business by CocacolaUnethical Business by Cocacola
Unethical Business by Cocacola
 
04 ethical decision making
04 ethical decision making04 ethical decision making
04 ethical decision making
 
Ethical Considerations in Marketing and Environmentalism
Ethical Considerations in Marketing and EnvironmentalismEthical Considerations in Marketing and Environmentalism
Ethical Considerations in Marketing and Environmentalism
 
THE ETHICS OF LEGAL MARKETING AND LAW PRACTICE IN A SOCIAL MEDIA ENVIRONMENT ...
THE ETHICS OF LEGAL MARKETING AND LAW PRACTICE IN A SOCIAL MEDIA ENVIRONMENT ...THE ETHICS OF LEGAL MARKETING AND LAW PRACTICE IN A SOCIAL MEDIA ENVIRONMENT ...
THE ETHICS OF LEGAL MARKETING AND LAW PRACTICE IN A SOCIAL MEDIA ENVIRONMENT ...
 

Similar to Slu Marketing Ethics Presentation

PBS 242 Ethical Marketing Communication (1).pptx
PBS 242 Ethical Marketing Communication (1).pptxPBS 242 Ethical Marketing Communication (1).pptx
PBS 242 Ethical Marketing Communication (1).pptx
ZeeLaz Mursalin
 
Ethical norms and values for marketers
Ethical norms and values for marketersEthical norms and values for marketers
Ethical norms and values for marketersAnkit Rautela
 
Ethics_and_Social_Responsibity_in_Market.pptx
Ethics_and_Social_Responsibity_in_Market.pptxEthics_and_Social_Responsibity_in_Market.pptx
Ethics_and_Social_Responsibity_in_Market.pptx
david04mkasimongwa
 
Advertising management unit 1
Advertising management unit 1Advertising management unit 1
Advertising management unit 1
amaresh tyagi
 
Ethics of marketing
Ethics of marketingEthics of marketing
Ethics of marketing
Desh Deepak
 
Bus169 Kotler Chapter 15
Bus169 Kotler Chapter 15Bus169 Kotler Chapter 15
Bus169 Kotler Chapter 15Alwyn Lau
 
intro to MM.pptx
intro to MM.pptxintro to MM.pptx
intro to MM.pptx
KrishiPatel25
 
Ethical marketing and pestle
Ethical marketing and pestleEthical marketing and pestle
Ethical marketing and pestle
NeerajBhanot3
 
Ethics in marketing
Ethics in marketingEthics in marketing
Ethics in marketing
ARUNAYESUDAS
 
Introduction to marketing management-1.pdf
Introduction to marketing management-1.pdfIntroduction to marketing management-1.pdf
Introduction to marketing management-1.pdf
OshadiVindika
 
Introduction to marketing management
Introduction to marketing managementIntroduction to marketing management
Introduction to marketing management
Shalini Shetty
 
Economic social_ethical_aspects-classppt
Economic social_ethical_aspects-classpptEconomic social_ethical_aspects-classppt
Economic social_ethical_aspects-classpptnoorjaha
 
Functional areas in Business ethics.pptx
Functional areas in Business ethics.pptxFunctional areas in Business ethics.pptx
Functional areas in Business ethics.pptx
nayana809362
 
Lecture 4 - The Marketing Environment, Ethics & CSR (1) [Autosaved].pptx
Lecture 4 - The Marketing Environment, Ethics & CSR (1) [Autosaved].pptxLecture 4 - The Marketing Environment, Ethics & CSR (1) [Autosaved].pptx
Lecture 4 - The Marketing Environment, Ethics & CSR (1) [Autosaved].pptx
FaizanGul6
 
Ethics 3 notes kerala university mba
Ethics 3 notes kerala university mba Ethics 3 notes kerala university mba
Ethics 3 notes kerala university mba
POOJA UDAYAN
 
Ethics in Marketing
Ethics in MarketingEthics in Marketing
Ethics in Marketing
Mohit Mahajan
 
Basic concepts of_marketing
Basic concepts of_marketingBasic concepts of_marketing
Basic concepts of_marketingAmit Paul
 
Chapter eight
Chapter eight Chapter eight
Chapter eight
loveleen786
 
Marketing.pptx
Marketing.pptxMarketing.pptx
Marketing.pptx
AmitSharma3227
 

Similar to Slu Marketing Ethics Presentation (20)

PBS 242 Ethical Marketing Communication (1).pptx
PBS 242 Ethical Marketing Communication (1).pptxPBS 242 Ethical Marketing Communication (1).pptx
PBS 242 Ethical Marketing Communication (1).pptx
 
Ethical norms and values for marketers
Ethical norms and values for marketersEthical norms and values for marketers
Ethical norms and values for marketers
 
Ethics_and_Social_Responsibity_in_Market.pptx
Ethics_and_Social_Responsibity_in_Market.pptxEthics_and_Social_Responsibity_in_Market.pptx
Ethics_and_Social_Responsibity_in_Market.pptx
 
Advertising management unit 1
Advertising management unit 1Advertising management unit 1
Advertising management unit 1
 
Ethics of marketing
Ethics of marketingEthics of marketing
Ethics of marketing
 
Bus169 Kotler Chapter 15
Bus169 Kotler Chapter 15Bus169 Kotler Chapter 15
Bus169 Kotler Chapter 15
 
intro to MM.pptx
intro to MM.pptxintro to MM.pptx
intro to MM.pptx
 
Ethical marketing and pestle
Ethical marketing and pestleEthical marketing and pestle
Ethical marketing and pestle
 
Ethics in marketing
Ethics in marketingEthics in marketing
Ethics in marketing
 
Introduction to marketing management-1.pdf
Introduction to marketing management-1.pdfIntroduction to marketing management-1.pdf
Introduction to marketing management-1.pdf
 
Introduction to marketing management
Introduction to marketing managementIntroduction to marketing management
Introduction to marketing management
 
Economic social_ethical_aspects-classppt
Economic social_ethical_aspects-classpptEconomic social_ethical_aspects-classppt
Economic social_ethical_aspects-classppt
 
Functional areas in Business ethics.pptx
Functional areas in Business ethics.pptxFunctional areas in Business ethics.pptx
Functional areas in Business ethics.pptx
 
Lecture 4 - The Marketing Environment, Ethics & CSR (1) [Autosaved].pptx
Lecture 4 - The Marketing Environment, Ethics & CSR (1) [Autosaved].pptxLecture 4 - The Marketing Environment, Ethics & CSR (1) [Autosaved].pptx
Lecture 4 - The Marketing Environment, Ethics & CSR (1) [Autosaved].pptx
 
Ethics 3 notes kerala university mba
Ethics 3 notes kerala university mba Ethics 3 notes kerala university mba
Ethics 3 notes kerala university mba
 
Amba talk
Amba talkAmba talk
Amba talk
 
Ethics in Marketing
Ethics in MarketingEthics in Marketing
Ethics in Marketing
 
Basic concepts of_marketing
Basic concepts of_marketingBasic concepts of_marketing
Basic concepts of_marketing
 
Chapter eight
Chapter eight Chapter eight
Chapter eight
 
Marketing.pptx
Marketing.pptxMarketing.pptx
Marketing.pptx
 

Recently uploaded

Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
Erika906060
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
BBPMedia1
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
Bojamma2
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
NathanBaughman3
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Lviv Startup Club
 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
marketingjdass
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
anasabutalha2013
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Lital Barkan
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
Workforce Group
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
KaiNexus
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
uae taxgpt
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
Ben Wann
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
usawebmarket
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
agatadrynko
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
seri bangash
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
creerey
 
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).pptENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
zechu97
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 

Recently uploaded (20)

Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
 
April 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products NewsletterApril 2024 Nostalgia Products Newsletter
April 2024 Nostalgia Products Newsletter
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
 
VAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and RequirementsVAT Registration Outlined In UAE: Benefits and Requirements
VAT Registration Outlined In UAE: Benefits and Requirements
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
 
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).pptENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 

Slu Marketing Ethics Presentation