This document discusses the effects of advertising. It begins by defining advertising as a form of marketing communication used to persuade audiences to buy or use a product. The purpose of advertising is then discussed as promoting new products and convincing people to prefer certain brands. Both positive and negative effects of advertising are outlined. Positive effects include advertising providing information to customers, improving product sales, and changing attitudes and habits. However, negative effects are that advertising can make people shopaholic, feel excluded if unable to afford products, and cause wasteful economic behaviors and environmental damage from constant innovation.

1. EFFECTS OF
ADVERTISING
Simge Guner

2. Introduction
•Definition of Advertising
•Purpose of Advertising
•Effects of Advertising

3. WHAT IS THE ADVERTISING?

4. Definition of Advertising
•Advertising is a form of marketing communication and
it used to persuade an audience to buy or use.
•Advertising must be memorable.

5. which is imagined people that…
• Untouchable and valuable
• If people use the product, they will look like him/her
People should buy new ones

6. • Sometimes people cannot avoid ads because they are
followed by it.
• And people think that they have to say “yes”

7. IN BRIEF,
Advertising controls people

8. WHAT IS THE AIM OF
ADVERTISING?

9. Purpose of Advertising
Promoting a new product Convince to be preferred

10. • Moreover, Advertisers expect
• Awareness
• Knowledge
• Liking
• Preference
• Conviction
these moves when buyers making a purchase

11. WHAT ARE THEEFFECTS OF
ADVERTISING?
Positive and Negative Effects

12. Positive Effects
• Advertising is the life of trade and also advertising
increases the demand.

13. Beneficial Effects
• Give information to the customer.
• Improves the sale of product.
• An effectual advertisement results in
a swift change in the attitudes and habits of the people.

14. Negative Effects
• Advertising makes people being shopaholic.
• People can feel be excluded as long as they have not
enough money to pay for the product.

15. Disadvantages
• The economic value of a person becomes wasteful.
Companies always needs innovation and it causes more
and more waste. However, people can’t sustain that kind of
waste forever.

16. THANK YOU FOR
WATCHING ME
Simge Guner