This document is an individual assignment for a business ethics course discussing ethical and unethical marketing. It addresses ethics around a company's product packaging, pricing, promotions, and distribution. For products, it recommends clarifying risks and features on packaging and committing to weights. For pricing, it suggests setting prices based on market factors and not using dumping tactics. For promotions, it advises avoiding misleading ads and respecting community traditions. For distribution, it notes providing products through available retail stores, a wide range of options, and satisfactory distribution methods.

1. LEBANESE INTERNATIONAL UNIVERSITY
SCHOOL OF BUSINESS
BUSINESS ETHICS

2. Indivual Assignment
About

3. Ethical & Unethical
MARKETING

4. Done By :
Gamal Al-Kubati

5. Product Ethics

6.  Clarify any potential risks associated with the
product by set forth on product packaging
 Clarify any potential risks that may affect the
composition of the product by set forth on
product packaging
 Detected and added features of the
products compared to the
additional value that the consumer pays

7.  Commitment to specific weights on product
packaging
 Use phrases clarification on product
packaging if it is new or a developer in the
composition of the internal or external cover.

8. Pricing Ethics

9.  The company is pricing their products
according to market conditions and economic
variables, and undertakes to install the prices
of their products permanently
 The company does not practice (dumping)
pricing methods that may damage the others
(brokers, corporate competition

10. Promotion Ethics

11.  The company must always be careful to
avoid using misleading advertising to
promote their products
 The company must be careful always to take
into account the assets of Islamic law and
traditions of communities when using women
in advertising
 The company must be careful to avoid the
use of sales promotion techniques that may
lead to deceive and mislead the purchaser.

12. Distribution Ethics

13.  The company provides all its products in
retail stores, according to the capabilities
available
 The Company provides a wide range of
products and multiple options to meet the
needs and desires of consumers
 The Company is using methods satisfactory
to all parties (the company, brokers) in the
process of distribution of its products

14. DONE BY :