Expand Your Enterprise Cloud Strategy with AWS Direct Connect and Equinix

1. Expand Your Enterprise Cloud Strategy with
AWS Direct Connect and Equinix
Presented by
Eric M. Hui | Dir, Cloud, IT and Media, Equinix APAC
Kingsley Wood | Dir, Business Development, AWS ASEAN
Presented on July 5.2012

2. “By 2014 CIOs will have lost control of
25% of their IT spending.”
“We must re-imagine IT and lead from
the front.”
— Peter Sondergaard, Gartner
Senior Vice President of Research
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3. Growth Drivers
by 2015
50X Traffic Growth
• Mobile 3x Faster than
Fixed
44x • In 2010, 63% from wired
• In 2015, 54% from
mobile
26x Video
• 62% of Consumer
Internet Traffic in 2015
• 2/3rds of mobile data
10x traffic will be video by
2015
5x
4x Globalization
• Number of devices
connected to networks
2x global population in
Info Data managed by enterprise datacenters – 50X 2015
Storage growing from 0.8 ZBs in 2009 to 35 ZBs in 2020 – 44x
Mobile Data Traffic – 26x Cloud
Servers worldwide growth – 10x • Will grow from 2% of IT
Spending today to 20%
Video and real-time applications growth – 5x
in 2015
IP traffic growth – 4x
Source: Cisco VNI, June 2010, Gartner, 2009 & 2011, IDC 2011
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4. Corporate IT – Challenges & Trends
Challenges
• Capital Preservation
• Opex / Cost Reduction
• Agility & Speed
Build vs. Buy?
Trends Data Center Decisions
• Data Center Consolidation
• Virtualization
• Hi-density Compute
• Aging Data Centers
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5. Data Center Manager’s Choices:
Insource?/Outsource?/Multisource?
Enterprise
day-to-day control
AWS & Equinix Coverage
Build Lease
Colocation
Investment Investment
mainly capex mainly opex
Hosting
Outsource
Space
Service
Utility/
Operations Cloud
CIOs must look at
all the factors when
calculating TCO
Service provider
control DC Outsourcing
Source: 5
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6. Your Platform for Growth
Platform EquinixTM
Global Reach Ecosystems
38 Markets • Collaborate to
13 Countries accelerate growth
Ecosystems
Data Centers Global Reach
4,000+ businesses
6M square feet • Reach your customers
Strategic ecosystems
680+ carriers around the world
Data Centers
• Ample room for growth
in reliable, well
connected sites
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7. What is Cloud Computing?
Like power, Cloud Computing is also a utility service -
giving businesses access to technology resources
managed by experts and available on-demand.
Businesses simply access these services
over the internet or via a dedicated
connection.
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8. Customer Focus Moving to the Cloud
30% CAGR
30% Cloud Services
“The global cloud
computing market will top
25% $240 billion in 2020.”
— Forrester Research, 2011
ERP Data
20%
Warehouse
Engineering
Content
15% Management
Collaboration Business
10%
Intelligence “Cloud computing is
Test/Dev becoming mainstream,
Supply Chain causing the $820 billion IT
eCommerc
e 5% CAGR services market to change
5%
IT Services quickly and dramatically.”
CRM
— Gartner, 2011
0%
CAGR Cloud Services
2010 2012 2014 2016 2018 2020
CAGR IT Services
Source: Forrester Research, 2011, McKinsey, 2010
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9. How did Amazon Get into Cloud Computing?
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10. Cloud Computing Benefits
No Up-Front Low Cost Pay Only for
Capital Expense What You Use
Self-Service Easily Scale Improve Agility &
Infrastructure Up and Down Time-to-Market
Deploy
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11. Low Cost
Scale & Innovation … … Drive Costs Down
Attract More Invest in
Customers Capital
Reduce Invest in
Prices Technology
Improve
Efficiency
“TCO savings inherent in a cloud provider’s environment relative to that
of a tradition enterprise datacenter may be as high as 60%.”
Cloud Computing Takes Off, 2011 11

12. Pay Only for What You Use
Unable to
Large serve
Infrastructure Cost
Capital customers
Expenditure
Predicted
Demand
Traditional
Opportunity Hardware
Cost
Actual
Demand
Cloud
Computing
Time
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13. AWS Adoption
Infrastructure-as-a-Service Leader in 2011 Gartner
Market Share Leader IaaS Magic Quadrant
(*) Gartner Magic Quadrant for Public Cloud Infrastructure as a Service, 2011
(**) The Wall Street Journal, Meet the Rainmakers, 2011
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14. AWS Infrastructure Investments
Every day, AWS adds enough new
server capacity to support all of
Amazon’s global infrastructure in
the company’s fifth full year of
operation, when it was a $2.76B
annual revenue enterprise
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15. The Cloud Scales: Amazon S3 Growth
Peak Requests: 762 Billion
500,000+
per second
262 Billion
102 Billion
40 Billion
2.9 Billion 14 Billion
Q4 2006 Q4 2007 Q4 2008 Q4 2009 Q4 2010 Q4 2011
Total Number of Objects Stored in Amazon S3

16. AWS Pace of Innovation
82
New Service Including:
AWS Sao Paulo Region
Announcements AWS Oregon Region
61
& Updates Elastic Beanstalk (Beta)
Including: Amazon SES (Beta)
Amazon SNS AWS CloudFormation
Amazon CloudFront Amazon RDS for Oracle
Amazon Route 53 AWS Direct Connect
48
S3 Bucket Policies AWS GovCloud (US)
Including: RDS Multi-AZ Support Amazon ElastiCache
Amazon RDS RDS Reserved Databases VPC Virtual Networking
Amazon VPC AWS Import/Export VPC Dedicated Instances
Amazon EMR AWS IAM Beta SMS Text Notification
24 EC2 Auto Scaling AWS Singapore Region CloudFront Live Streaming
EC2 Reserved Instances Cluster Instances for EC2 AWS Tokyo Region
Including:
EC2 Elastic Load Balance Micro Instances for EC2 SAP RDS on EC2
Amazon SimpleDB
9 Amazon Cloudfront
AWS Import/Export Amazon Linux AMI SAP BO on EC2
AWS Mngmt Console Oracle Apps on EC2 Win Srv 2008 R2 on EC2
Including: Amazon EBS
Win Srv 2008 on EC2 SUSE Linux on EC2 Win Srv 2003 VM Import
Amazon FPS EC2 Availability Zones
IBM Apps on EC2 VM Import for EC2 Amazon S3 SSE
Red Hat Enterprise on EC2 EC2 Elastic IP Addresses
2007 2008 2009 2010 2011
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17. Improve Agility & Time to Market
Respond faster to internal & external demand
“AWS made it possible for our project to happen at the speed of
breaking news.”
Focus resources on innovation & business growth
“We finished our first client project in 6 weeks with no upfront investment,
no hardware purchases and no additional staff.”
Say “yes” more often to the business
“We were able to leverage the infrastructure created by AWS and decrease
our time-to-market threefold."
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18. Global Infrastructure for Global Enterprises
GovCloud US West US West US East South EU Asia Asia
(US ITAR (Northern (Oregon) (Northern America (Ireland) Pacific Pacific
Region) California) Virginia) (Sao Paulo) (Singapore) (Tokyo)
AWS Regions
AWS Edge Locations 18

19. AWS - Built for Enterprise Security Standards
Certifications Physical Security HW, SW, Network
SOC 1 Type 2 Datacenters in Systematic change
(formerly SAS-70) nondescript facilities management
ISO 27001 Physical access Phased updates
strictly controlled deployment
PCI DSS for EC2,
S3, EBS, VPC, RDS, Must pass two-factor Safe storage
ELB, IAM authentication at decommission
least twice for floor
FISMA Moderate Automated
access
Compliant Controls monitoring and self-
Physical access audit
HIPAA & ITAR
logged and audited
Compliant Advanced network
Architecture protection
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20. AWS Direct Connect and Platform Equinix
Ashburn, Silicon Valley, Singapore and Tokyo
AWS Customer Applications Unique Customer Value
High Level Services Establish Private Connection to AWS
Content Distribution Deployment Monitoring Automation
Accelerate Customers & Partners to the Cloud
Application Platform Services
Database Messaging Libraries & SDKs Parallel Processing More Consistent Network Experience
Foundation Services
Increase Bandwidth Throughput
Compute Storage Networking & Security Identity & Access
Enable Industry Solutions for Clients
Physical Layer
AWS Global Infrastructure
More Access Capabilities for Customers
Leading QoE Enablement
Equinix Connection Options to AWS
Optimized Internet Access Direct Connect Carrier Ethernet
Lower Cost Solutions
Faster GTM & TTM
SM
Platform Equinix Less Complexity, Lower Risk
Business Ecosystems
Mobile Apps Financial Cloud & IT Services Enterprise Content/Digital Media More Integration & Functionality
Traffic Exchanges Enables End-to-End Platform Capability
Internet Ethernet Mobility
Vertical Industry Channels
IBX Data Center Platform
38 Global Metros 99 Data Centers 650+ Networks 4,000+ Customers
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21. Platform Equinix Marketplace of Choice
Leverage Ecosystems of Choice
Platform Equinix vertical ecosystems accelerate growth
MARKET CHALLENGES
• Faster time to market
NETWORK CLOUD & IT • Efficient use of capita
PROVIDERS PROVIDERS • On demand services
Our $5.5B Market for
Communications
Services Includes:
• 250+ Cloud & SaaS
providers
• 450+ IT services providers
• 600+ financial firms
CONTENT, FINANCIAL
GAMING & VIDEO SERVICES • 8 of the top 10 web sites
MARKETPLACE OF
• 7 of the top 10 video sites
CHOICE
• 5 of the top 5 social
networks
ENTERPRISE • 9 of the top 10 advertising
sites
• 4 of the 5 Smartphone
platforms
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22. What are Customers Running on AWS?
Enterprise Oracle, SAP, Microsoft, IBM
Applications Line-of-Business Applications
Digital Media Distribution
Web Gaming
Applications Media Sharing
Social Media
Big Data & Analytics for Consumer Web
High Performance Genome Sequencing
Computing Large Scale Batch Processing
Backup & Recovery
Disaster Recovery Disaster Recovery
& Archive Archive

23. Hundreds of Thousands of Customers from 190 Countries
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24. Enterprise Applications
Runs its production Uses AWS to run Connected corporate
Oracle E-Business Microsoft SharePoint datacenter to the AWS
Suite and Oracle and SAP Dev & Test cloud to run SAP &
RMAN on AWS environments LOB applications
“The existing relationship between Amazon and Oracle made “not possible”
become “push the button”. We have seen cost savings in excess of 70%
with no new staff and hundreds of man hours saved each week.”
Michael Higgins, CTO, Advanced Technologies

25. Web Applications
Uses AWS to Yelp stores images
Runs its online
process media files and analyzes logs
business almost
and deliver them with AWS
entirely on AWS
to customers
“We moved to the clouds looking for availability. We have also found a
tremendous agility by eliminating complexity, process, and control.”
Kevin McEntee, VP of Content Engineering, Netflix

26. Big Data & High Performance Computing
NASA
Runs parallel Uses AWS to
Runs genome
computations and analyzes massive
sequencing project
image processing on click stream datasets
on AWS
AWS for client campaigns
“Our first client campaign experienced a 500% increase in their return
on ad spend from a similar campaign a year before.”
Mark Taylor, Program Director, Razorfish

27. Disaster Recovery & Archive
Estimated cost Uses AWS to store Uses AWS to store
savings of $70,000 real-time stock market billions of objects
on a single storage data for its financial adding 10TB of new
project products images each month
“It took less than a week to implement Amazon S3. If we’d stuck
with our native photo store, our database would currently be 25 times
its current size.”
Adam Doppelt, Co-Founder, Urbanspoon

28. Examples of How Amazon Uses AWS Today
Web Hosting: All traffic for www.amazon.com is now served by Amazon
EC2
Microsoft Sharepoint on AWS: Corporate Intranet is running on the
AWS infrastructure
Consumer Storage Apps: Cloud Drive uses Amazon S3 to store
customer music, photos, videos and documents
Cloud Backup: Kindle automatic backup uses Amazon S3 to store digital
purchases for all Kindle devices
Big Data & Analytics: Client Experience uses AWS to mimic 100mi
active customers across 10+ web properties
Archive: Corporate IT archives Oracle application databases to durable
Amazon S3 storage

29. • Platform as Service Provider – Business Analytics
• Leader in Gamification - Measure, influence user behavior
Strategic Business Need:
• Performance with AWS nodes
• Control in right sizing databases and ability to fine tune Supported Customers
by
applications
• Potential to reduce cost without sacrificing reliability and
redundancy
Chose Equinix with Amazon Direct Connect
Achieved
• 15% faster response time from the Badgeville application
APIs so customers see faster widget load times.
• Reduced 40% of its monthly operational costs for AWS
• Rich ecosystem opens new opportunities
• Best Data and Physical Security
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30. The Cloud Enabled Enterprise in Platform Equinix
Hybrid Cloud Connect
Complex Compute Public Cloud
Deployments Deployments
700+ Network
Services Providers
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31. • Q&A
• For further information and to be
contacted about AWS Direct Connect
please follow the link below:
http://info.equinix.com/Amazon-Web-Services.html
• Thank you for your time and attention!
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