The document outlines strategies for developing a cloud computing approach, emphasizing the importance of balancing IT investments for business agility. It discusses various cloud service models, trends in cloud adoption, and the significance of selecting the right infrastructure provider. Key findings from a global study indicate a strong preference for high-performance, secure hybrid cloud solutions among enterprises, with a growing number planning or already adopting cloud services.

1. Developing Your Cloud Strategy
May 10, 2012
Adam Weissmuller
Director, Managed Hosting and Cloud Services, Internap
Michael Carman
Business Development, VMware

2. Agenda
Introductions
Cloud definitions
Latest cloud trends
Developing your cloud strategy
Key considerations when choosing an infrastructure provider
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3. Our intelligent IT
Infrastructure solutions
can take your business
to a higher level.
3,700+ Enterprise Customers 500 Employees 2011 Revenue: $245M NASDAQ: INAP
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4. End user
to the
Performance
IT Vendor
IT Vendor
IT Vendor
IT Vendor
IT Vendor
IT Vendor
IT Vendor
Platform
Flexibility
4
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5. Performance
to the End user
Platform
Flexibility
IP Connectivity Colocation
• Enterprise IP • Space, Power, Cooling
• TCP Acceleration • Interconnection
Content Delivery Network Hosting
• Media Delivery, Transparent • Managed Hosting
Caching, Mobile Delivery • Dedicated Hosting
• Analytics
Cloud
• Private Cloud
• Public Cloud
• Cloud Storage
We live and breathe a full
range of intelligent IT
Infrastructure services
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6. Cloud Definitions
Increased Customization
“SaaS”
=
Turnkey App
Increased Agility
“PaaS” = Code
and Load
“IaaS” = OSaaS/FSaaS
“HWaaS” = Dedicated Hosting /
Managed Hosting
“DCaaS” = Colo
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7. VMware is the Customer-proven Market Leader
Company Overview
• $2.9 billion in 2010 revenues
• Over $3 billion in cash
• ~9,000 employees worldwide
• 5th largest infrastructure software
company in the world
Proven in the Trenches
• 250,000+ VMware customers
• 100% of Fortune 100
• 100% of Fortune Global 100
• 97% of Fortune Global 500
• Leader in Gartner Magic Quadrant
• 84% of all virtualized applications
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8. Historic Dilemma: Over or Under Invest in IT
Changing and
Unpredictable Business
Under Invest Demand
in IT
Over Invest
in IT
Missed business opportunity Write-offs for unused capacity
Outages and major disruptions High IT costs
Cloud is a new IT approach to achieve the right investment balance
to quickly respond to changing business demands & efficiently
manage to actual demand
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9. The Many Paths to Cloud Adoption
Public Cloud Public Cloud Adoption
Experimentation and Commitment
Hybrid Cloud
Mature Private
Cloud
Early Private
Cloud
Cloud
Ready
Cloud
Interested
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10. Cloud Adoption Top Driver is Business Agility
88% Rate Cloud Computing as Priority Over the Next 18 Months
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11. Enterprise Cloud Requirements Aligned with VMware
Recent global study among CIOs and top IT decision makers
Key findings:
Requirements for Enterprise Hybrid cloud are clear; (high performance, enterprise-level
security and Quality Of Service, application portability)
Business Agility is the top driver for cloud (75%)
Highest deployments in private clouds today; ~ 20% (and growing) using hybrid cloud today
88% would use cloud more if they could achieve the same or better security as their internal
datacenter
88% rate cloud computing as priority over the next 18 months
Adoption is maturing quickly; 2/3 of respondents planning or adopting cloud today, 22%
already in department and enterprise-wide deployments
95% agree that virtualization is critical to cloud
93% agree with VMware’s definition of cloud computing
Base: 636 Total respondents; 234 US respondents; 202EMEA respondents; 200 APAC respondents
Source: CIO Global Cloud Computing Adoption Survey January 2011
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12. Cloud Starting Points
Which of the following best describes your
organization’s starting point for cloud computing?
10%
25% Business case,
• 43% Email
strategy & plan
• 40% Collaboration
• 39% Human Resource
Business apps Business transformation: large
accessed by users as a org. impact, multi-million dollar
service budgets, multiple phases
IT services for isolated IT transformation: re-architect
environments/projects, infrastructure services for cloud
limited scope and budget computing
26% 39%
• 69% Test & Dev Roadmap, service
• 51% Pre-Production catalog, reference
• 50% Quality Testing
architecture
Base: 271Total respondents; 110 US respondents; 82EMEA respondents; 79 APAC respondents currently using or piloting services or applications via the cloud
Source: CIO Global Cloud Computing Adoption Survey January 2011 (For Internal Use Only)
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13. VMware vCloud Solution
Agility with Reliable Performance
• On-demand provisioning of virtual servers
• Fast scale up at reasonable cost
• Predictable, consistent SLAs
Security
• Secure & auditable cloud infrastructure
• Secure apps and user access
Application Portability
• Compatible with existing workloads
• Globally consistent service across providers
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14. VMware vCloud Services Enhance Your Cloud Deployment
Enterprise Hybrid Cloud
Private Cloud Public Cloud
Service Consumption
vCloud Request Manager
vCenter Chargeback
vCloud Datacenter
Portability Security & performance
for enterprises
Service Delivery
vCloud Director
Cross-Cloud Standards
vCloud API vCloud Express
Open Virtualization Format Rapid, credit card payment
Security and Compliance for developers
vShield Security Family
vCenter Configuration Manager
Cross-Cloud Management
vCloud Connector vCloud Powered
Resource Management Broad array of
vSphere VMware-compatible clouds
for any business need
vCenter Management Family
Internap is vCloud Powered
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15. Internap Defines IaaS as a Continuum
IaaS
Private Cloud Public Cloud
App App App App App App App App App App
Instances
Hypervisor
Decreasing Cost, Increasing Capacity
Increasing Control and Customization
Cloud Storage
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16. Questions to Consider When Selecting a Cloud
Service Provider:
What about
How much
Importance to You
performance
security?
to the end-
How much user?
What level of support is
customization needed?
do you need?
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17. Is Everything Moving to the Cloud?
Enterprises tend to migrate
their infrastructure toward Managed Private
the cloud Hosting Cloud
Colocation
Dedicated Public
Hosting Cloud
Internet start-ups tend to
migrate toward more
Cloud is a means to an end, not an end in itself dedicated infrastructure
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18. Questions?
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