Enabling the Growth of Telepresence and
                     Enterprise Video




     Rose Klimovich
VP – Product Managem...
Agenda




Who is Telx?   Video Market    Challenges    What can
                                  with       you do?
    ...
Who is Telx?
Colocation and Interconnection Leader

                                                   New York Metro
    ...
Who is Telx?
     Core Products
     SPACE                       POWER                  Interconnection
                  ...
Changing Video Industry Structure

                                                           The Challengers
            ...
Corporate Video is poised for
            growth…

                                  Two key business drivers for
        ...
Where we are today



                                                         MLPS
                                      ...
Challenges

   Per Frost and Sullivan, major challenge that the high-end visual
    collaboration services providers are ...
Challenge: Network

   Video networks can be ISDN, private networks like
    Ethernet or MPLS and/or use the public Inter...
Challenges: Communities of Interest


               How do you do video conferencing with
                        other c...
Challenges: Communities of Interest


                  Use a business to business video
                             exch...
Business to Business Video Exchange:
  Forming Communities of Interest
                                    Customer Severs...
Challenge: Infrastructure
                Equipment

   Video screens are located on the premises with the users
   Howe...
Challenge: Managing video application
             end to end
Summary

   Video Conferencing is poised for growth.
   Manage the challenges
     • Network: Architect your network to ...
Telx Video Exchange

Video Conferencing Users
                                                                        Car...
Thank you


www.telx.com
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  1. 1. Enabling the Growth of Telepresence and Enterprise Video Rose Klimovich VP – Product Management and Product Development May 2010
  2. 2. Agenda Who is Telx? Video Market Challenges What can with you do? Telepresence 2
  3. 3. Who is Telx? Colocation and Interconnection Leader New York Metro • 4 Datacenters • 290 Networks • 162,054 Square feet Chicago • 2 Datacenters • 31 Networks • 41,329 Square feet Southeast • 3 Datacenters • 80 Networks • 177,824 Square feet California Dallas/Phoenix Customers: world’s largest • 3 Datacenters • 3 Datacenters services providers; enterprises; • 27 Networks • 53 Networks financial services firms; • 43,275 Square feet • 58,945 Square feet Cloud/SaaS providers
  4. 4. Who is Telx? Core Products SPACE POWER Interconnection Center • Cages • AC/DC • Physical and Virtual Cross • Cabinets • UPS and Generators Connects •Exchanges for IP, video and other services Video and Telepresence • Offer the Telx Video Exchange enabling video communities of interest • Offer end to end system to manage video calls • Provide a secure place to store bridges and other video equipment • Managed Services offered by our partners
  5. 5. Changing Video Industry Structure The Challengers & New Entrants Telepresence Industry – Big 5 Core Technology Channels, Service Suppliers Providers & Systems Integrators Substitute Technologies Source: Frost & Sullivan
  6. 6. Corporate Video is poised for growth… Two key business drivers for videoconferencing adoption: the need to improve collaboration for an increasingly virtual workforce, and the desire to use video to reduce, or offset, reductions in travel spending Videoconferencing - Nemertes Video Telepresence infrastructure will grow at will replace 2.1 a compound annual In 2008, the global visual million airline seats growth rate of 14.% to per year by 2012 - collaboration managed services $866M through 2013 - Gartner market was worth $82.7 million; Gartner growing at a CAGR of 162.4% from 2008 to 2015, reaching $938.3 million in total revenues by 2015. – Frost and Sullivan But it has not taken off yet…
  7. 7. Where we are today MLPS Carrier A •Is the LAN QoS enabled ? Has carrier •Does the LAN have the capacity ? •Can video pass thru firewall ? implemented proper •Are the specialized networking people QoS for Video? to design real time traffic available? GW How do you video with community of interest – different carriers, different QoS, security issues? MCU MLPS Carrier B •Right QoS for Video on WAN?? •Enough affordable bandwidth for MCU? •ISDN available for legacy calls? • Video infrastructure designers available? •Networking people available?
  8. 8. Challenges  Per Frost and Sullivan, major challenge that the high-end visual collaboration services providers are facing is the low awareness of the benefits and the ease-of-use of visual collaboration tools among business leaders. A common misconception, quite prevalent until recently, was that those tools and services were difficult to use, required extensive expertise, and were reserved mostly for the upper executives.  However there are real challenges… • Network: Bandwidth may not be sufficient or network may not be architected correctly • Communities of Interest: Inter-provider video is still difficult and security is a concern • Infrastructure Equipment: Infrastructure equipment needs to be set up correctly, securely stored and widely accessible • Troubleshooting: Management of devises and calls is difficult • Video Call Set up: call set up is easier but may still be a challenge
  9. 9. Challenge: Network  Video networks can be ISDN, private networks like Ethernet or MPLS and/or use the public Internet • May be corporate networks or be dedicated  If you have problems with Video, the network may be the problem: • Know what you have – audit your network capacity especially to smaller locations – more bandwidth may be the answer • Manage and shape traffic • Use wan optimization devises which can reduce non- real time traffic loads by 50% • Optimize your network architecture
  10. 10. Challenges: Communities of Interest How do you do video conferencing with other companies? Polycom Tandberg Video Video Equipment Equipment Carrier #1 Carrier #2 MPLS Network MPLS Network
  11. 11. Challenges: Communities of Interest Use a business to business video exchange Polycom Bridges Tandberg Video Video Equipment Equipment Video Exchange Carrier #1 Carrier #2 MPLS Network MPLS Network ENTERPRISE VIDEO EXCHANGE
  12. 12. Business to Business Video Exchange: Forming Communities of Interest Customer Severs, MCU’s, Gateways, etc Interexchange Facilities Major Telehotels VPN INSIGHT Scalable Monitoring & - Platform ISDN Diagnostics - geographically Connectivity + PSTN Unlimited carrier connections SD Carrier Edge Multiple Router Unlimited network peering VPN’s ISDN PSTN - Private/private Multiple - Private/public carriers - Address resolution ISDN PSTN - QoS transliteration Carrier - Security Edge Router CIS CO S YS TE MS End to end Monitoring VPN Toronto End to end diagnostics Security Huge bandwidth for MCU’s IP/Sonet Customer VPN MCU’s etc. VPN Carrier Edge Router SD SD IPV IPV VPN NAP VPN NAP Multiple Carrier Edge VPN’s Router Multiple Multiple VPN’s carriers Multiple carriers Carrier Edge Carrier Router Edge CIS CO S YS TE MS Router Connectivity + CIS CO S YS TE MS Connectivity + VPN VPN th 111 8 Ave., NYC 60 Hudson, NYC
  13. 13. Challenge: Infrastructure Equipment  Video screens are located on the premises with the users  However, infrastructure equipment (bridges, gateways, gatekeepers) can be anywhere but need to be secure and accessible  Look at locating infrastructure equipment in a carrier neutral colocation center: • Cost effective, flexible space and power • Back up and redundant cooling and power • Secure controlled access • Low latency access to the end users • Access to different carriers • 24X7 technical support
  14. 14. Challenge: Managing video application end to end
  15. 15. Summary  Video Conferencing is poised for growth.  Manage the challenges • Network: Architect your network to support video • Communities of Interest: Connect to a business to business video exchange to support communities • Infrastructure Equipment: Secure your equipment in a carrier neutral colocation facility • Troubleshooting: Manage the calls end to end • Call Set up: support either internally or with a managed service provider  Telx can help • Provide network choice • Form business to business communities in the Telx Video Exchange • Be a secure place to store equipment • Offer software that enhances troubleshooting and management
  16. 16. Telx Video Exchange Video Conferencing Users Carrier •Allows you to expand and INSIGHT Networks communicate across ‘IP islands’ Video Monitoring, •Provides s secure place to diagnostics store video equipment Telx Video Exchange Connecting Carrier Networks in the •Improve ROI on your video Cloud investment Internetwork/Intercarrier Routing/QoS Transliteration/Address Concierge Resolution/Security Carriers and Service Providers (VNOC) Services •Grow bandwidth and other revenue Video Infrastructure Help Desk Hosting •Stickier customers Scheduling Bridging/ISDN Gateways/Gatekeepers/ •Fill your networks with a high Conference Operations bandwidth growing application Provided by Telx partners 16
  17. 17. Thank you www.telx.com

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