Bringing Shadow IT into the Light with a Centralized IT Cloud Migration Strategy

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Nava Levy (cVidya), Chris Lewis (IDC), and Steve Mannel (Salesforce) discuss the topic of IT and the Cloud at TM Forum Management World 2012 in Dublin.

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Bringing Shadow IT into the Light with a Centralized IT Cloud Migration Strategy

  1. 1. Bringing Shadow IT into the Light with aCentralized IT Cloud Migration StrategyReducing Operations Costs and IT RisksChairperson: Nava Levy, VP SaaS /Cloud Solutions, cVidya NetworksMay 23, 2012
  2. 2. Introducing our Speakers Larry Steve Chris Nava Levy Snipes Mannel Lewis
  3. 3. SessionOverview • Bringing shadow IT into the light with a centralized IT cloud migration strategy – Nava Levy, VP SaaS/Cloud Solutions, cVidya Networks • The theoretical vs. pragmatic considerations for CIO sourcing – Chris Lewis, GVP, Int’l Telecoms & Networking, IDC • Pace layering, multi-tenant clouds and citizen developers – Steve Mannel, Global Senior Director, Salesforce.com • Interactive Panel – Larry Snipes, Senior Manager Fraud & Revenue Assurance, Alaska Communications – Chris Lewis, IDC – Steve Mannel, Salesforce.com
  4. 4. Nava Levy, cVidya Networks With 18 years experience in developing new, innovative strategic directions, Nava Levy leads cVidya’s efforts in Cloud and Big Data. Before joining cVidya, Nava was the Head of SaaS/Cloud Computing Program at Amdocs and prior to this position played a key role in developing a new strategic direction for Amdocs which resulted in their becoming a leader in their domain, generating hundreds of millions dollars for the company. cVidya Networks is a global leader of analytics and BI solutions for revenue-intelligence or Telecom, Media Nava Levy and Entertainment service providers. The company’s Vice President, product portfolio helps service providers maximize SaaS/Cloud Solutions margins, improve customer experience and optimize ecosystem relationships through revenue assurance, fraud, risk, dealer and margin analytics. cVidyaCloud is its umbrella of On Demand revenue intelligence solutions. With over 150 customers cVidya has one of the largest installed bases of revenue-assurance and fraud-management implementations worldwide.
  5. 5. What is Shadow IT? “Shadow IT” is IT that wasnt sanctioned by your IT department.
  6. 6. Shadow IT and Cloud“For every cloud projectyou know about there “Today, business unit leaderscould be 3 to 6 others you often purchase and implementdon’t know about” cloud services without IT’s October 2011 involvement” May 2011 “By 2017, CMOs may have a bigger IT budget than CIOs do. It is time for CIOs to take the lead and reimagine their role.” November 2011
  7. 7. Shadow IT and Cloud- Key Challenges and Drivers Key Challenges Key Drivers• Compliance • TTM and agility• Security • OPEX vs. CAPEX• Waste • No need to install IT• Performance • Low or no commitment (integration, SLAs, etc.) • Innovation• Support• Training
  8. 8. Bringing Shadow IT into the Light Accept it: cosumerisation, mobilisation, SaaS and democratization of IT are here to stay Embrace it: become a champion of the cloud Manage the risk while balancing choice with control Adapt: re imagine the role of IT
  9. 9. Bringing Shadow IT into the Light Accept it: cosumerisation, mobilisation, SaaS and democratization of IT are here to stay Embrace it: become a champion of the cloud Manage the risk while balancing choice with control Adapt: re imagine the role of IT
  10. 10. Bringing Shadow IT into the Light Accept it: cosumerisation, mobilisation, SaaS and democratization of IT are here to stay Embrace it: become a champion of the cloud Manage the risk while balancing choice with control Adapt: re imagine the role of IT
  11. 11. Bringing Shadow IT into the Light Accept it: cosumerisation, mobilisation, SaaS and democratization of IT are here to stay Embrace it: become a champion of the cloud Manage the risk while balancing choice with control Adapt: re imagine the role of IT
  12. 12. Bringing Shadow IT into the Light Accept it: cosumerisation, mobilisation, SaaS and democratization of IT are here to stay Embrace it: become a champion of the cloud Manage the risk while balancing choice with control Adapt: re imagine the role of ITAdopting the approaches of Cloud Service Brokerage, Pace Layering and Cloud First Policy, are all good measures for ensuring your IT adapts
  13. 13. Examining Fed’s Cloud FirstStrategy Policy requires federal agencies to default to cloud-based solutions whenever a secure, reliable, cost-effective cloud option exists.
  14. 14. Examining Fed’s Cloud FirstStrategy - Results Policy requires federal agencies to default to cloud-based solutions whenever a secure, reliable, cost-effective cloud option exists.
  15. 15. THANK YOU!
  16. 16. SessionOverview • Bringing shadow IT into the light with a centralized IT cloud migration strategy – Nava Levy, VP SaaS/Cloud Solutions, cVidya Networks • The theoretical vs. pragmatic considerations for CIO sourcing – Chris Lewis, GVP, Int’l Telecoms & Networking, IDC • Pace layering, multi-tenant clouds and citizen developers – Steve Mannel, Global Senior Director, Salesforce.com • Interactive Panel – Larry Snipes, Senior Manager Fraud & Revenue Assurance, Alaska Communications – Chris Lewis, IDC – Steve Mannel, Salesforce.com
  17. 17. Chris Lewis, IDC Chris Lewis has overall responsibility for IDC’s international telecoms and networking practices . He works across the telecoms services and equipment groups, working with clients around the world from all sides of the telecom and networking market. Lewis brings over 25 years of experience to the role. Most recently prior to IDC he was senior vice president at Ovum, where he was responsible for the companys global telecoms practice. Before joining Ovum he served 10 years with the Yankee Group and five years at Logica, and started his career with IDC in the early Chris Lewis 1980s, where he initiated IDCs first international Group Vice President, telecoms and networking research. International Telecoms & Networking IDC is driving its local, regional and global research and consulting programmes in telecoms & networking in conjunction with its software and IT practices to bring the world’s most comprehensive analysis of the emerging ICT marketplace.
  18. 18. The Theoretical vs. PragmaticConsiderations for CIO Sourcing Chris Lewis GVP, Intl. Telecoms and Networking Mobile: +44 7824 360 747Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.
  19. 19. Third Platform for Industry Growth Social Big Data/ Business Analytics Trillions of “Things” Mobile Broadband Mobile Cloud Devices Services & Apps Billions Millions of Users of Apps 2011 LAN/ Client- Internet Server Hundreds of Millions PC Tens of Thousands of Users of Apps 1986 Millions Thousands of Users of Apps© IDC May-12
  20. 20. N-screen Consumption and Delivery StrategiesDiscrete Content & Services Per Device Blur4 Stages of consumption• Each ‘screen’ is a window into content and applications; consumption will become seamless across them• Content consumption & billing go cross platform• Customer experience is fragmented but united• Service supports lifestyle © IDC May-12
  21. 21. Enterprise Mobility From the Inside and OutsideSecuring devices and mapping into theenterprise infrastructure to deliver service © IDC May-12
  22. 22. M2M, Internet of things: Don’t Forget the Toothbrush!© IDC May-12
  23. 23. Cloud and the TelcoDynamic permutation of devices, access services andapplications management© IDC May-12
  24. 24. The Two Faces of Telco Trusted Poor Conservative customer Dependable service & focus Reliable away from Brand connectivity© IDC May-12
  25. 25. Telcos Need to Radically Transform and Invest Now Staff allocation benchmarks  Investment allocation benchmarks  System selection Organizational design  Metrics, measurement, & ROI  System implementation Role definition  Analytics  Data management Talent development  Best practices  Data governance Organizational alignment and interlock  Process maturity  Technology adoption Change management  AgilityPlanning & Budgeting Lead Management Sales Operations Strategic planning  Lead planning  Strategy Investment planning  Lead routing  Productivity Marketing-mix planning  Lead nurturing  Automation Operations planning  Lead scoring Annual budgeting Sales Management Sales Enablement  Sales strategyFunctional Operations  Marketing content & asset lifecycle  Investment & resource planning Marketing operations  Sales operations governance  Inside sales Market intelligence  Sales enablement platform Product, solution, industry marketing Sales Methodologies Buyer Insights Communications  Account planning  Better leverage of vendor resources Field & channel marketing  Opportunity management  Shortening the buying cycle Campaign management  Performance management  Intelligence Digital marketing  Buyer history Talent Management Social marketing  Lead intelligence  On-boarding Website content and development  Share of wallet  Training Advertising and branding  Competitive intelligence  Retention Influencer relations© IDC May-12
  26. 26. The Essential Equation: Costs Have to be Reduced While Expanding Market Relevance and Operational Excellence INDUSTRY Revenue BASED Infrastructure UC and collaboration rationalization NETWORKand lower cost of BASED delivery Telecom market Increase portfolio and service flexibility Infrastructure 2000 2015 © IDC May-12 26
  27. 27. Thank You • Chris Lewis • +44 7824 360 747 • clewis@idc.com • Twitter: chr1slew1s© IDC May-12
  28. 28. SessionOverview • Bringing shadow IT into the light with a centralized IT cloud migration strategy – Nava Levy, VP SaaS/Cloud Solutions, cVidya Networks • The theoretical vs. pragmatic considerations for CIO sourcing – Chris Lewis, GVP, Int’l Telecoms & Networking, IDC • Pace layering, multi-tenant clouds and citizen developers – Steve Mannel, Global Senior Director, Salesforce.com • Interactive Panel – Larry Snipes, Senior Manager Fraud & Revenue Assurance, Alaska Communications – Chris Lewis, IDC – Steve Mannel, Salesforce.com
  29. 29. Steve Mannel, Salesforce.com Steve Mannel, media and communications global industry executive at salesforce.com, has been driving business and product development for leading technology companies for over sixteen years. In his current role, he coordinates global strategy and solutions development for the company’s media and communications industry vertical. Previously, Mannel held various business development roles at Sun Microsystems, Netscape Communications, America Online and IBM. Salesforce.com is the enterprise cloud computing company Steve Mannel that has transformed the way companies collaborate and Global Senior Director, Media & Communications communicate. Salesforce.com is leading the effort to bring Industries Cloud 2, the next paradigm for computing, to the enterprise by offering its customers the social collaboration, mobility and openness that are the hallmark of this new world. Salesforce.com manages customer information for over 92,000 customers including Allianz Commercial, Dell, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks.
  30. 30. Pace Layering,Multi-tenant Clouds andCitizen DevelopersSteve MannelSr. Director, Media & Communications @mannel9 In/mannel
  31. 31. Consumerization of Business
  32. 32. Consumerization of IT Is Creating New HeadachesPersonal devices in the workplace forcing IT to develop new security policies % organizations that support corporate applications on personal mobile devices 90% 46%Salesforce.com (user survey of 672 mobile users) • Gartner(2011): Top Predictions for IT Organizations and Users
  33. 33. Why is a new application strategy needed?Source: Gartner, Inc. “A New Application Strategy to Accelerate Innovation” March 1, 2012
  34. 34. What is Pace Layering?Source: Gartner, Inc. “Applying Pace Layering to Customer Centric Order Management Processes and Applications” July 14, 2011
  35. 35. Mature PaaS Platforms Help Flip IT’s Resources Business Analysts Biz AnalystsIT BusinessResources Governance & Innovation Governance & Change Change Management Management Infra Infrastructure Mgmt Management Business Analysts
  36. 36. Who are Citizen Developers ? If you know how to Lay Out Slides… If you can Draw a Flow Chart… If you can Build a Spread Sheet – Using Formulae – With Sorting – With Tables & Charts Then You Are A Business Developer
  37. 37. “Citizen Developers” – New Locus of Innovation Business Administrator Business Analyst Web Developer Professional User Developer Browser user Excel user Excel power user Basic DB knowledge SQL expertise Light HTML or JavaScript Java / .NET Analytics Administration & Customization Data model, workflow, UI Advanced business logic, Integration Declarative• Procedural Code Point and click• Multiple languages Meta Data Based• Developer target
  38. 38. SessionOverview • Bringing shadow IT into the light with a centralized IT cloud migration strategy – Nava Levy, VP SaaS/Cloud Solutions, cVidya Networks • The theoretical vs. pragmatic considerations for CIO sourcing – Chris Lewis, GVP, Int’l Telecoms & Networking, IDC • Pace layering, multi-tenant clouds and citizen developers – Steve Mannel, Global Senior Director, Salesforce.com • Interactive Panel – Larry Snipes, Senior Manager Fraud & Revenue Assurance, Alaska Communications – Chris Lewis, IDC – Steve Mannel, Salesforce.com
  39. 39. Larry Snipes, Alaska Communications Larry has 15 years experience in telecommunication Billing, Revenue Assurance and Provisioning. With Alaska Communications Larry has held Senior Management Positions in Revenue Assurance/Fraud, Complex Ordering/Design and Carrier Access Billing. Prior to Alaska Communications Larry held Senior Management positions in Revenue Assurance at nationwide Internet Service Providers in Northern California where he started his telecommunication career as a Switch Billing Manager for Pacific Bell in 1996. Larry Snipes Senior Manager, Headquartered in Anchorage, Alaska Communications Revenue Assurance & today serves the fastest growing segment of users - data Fraud dependent consumers and enterprises - and leverages its legacy as a local telephone company to support its wireless and enterprise data network. The companys network coverage extends from the North Slope to the Southeast panhandle, complemented by data and voice roaming partnerships in the Lower 48 and Canada, enabling us to offer nationwide plans identical to those offered by the biggest brands in the industry.
  40. 40. Panel Discussion Larry Steve Chris Nava Levy Snipes Mannel Lewis
  41. 41. •IDC: clewis@idc.com•Salesforce.com: smannel@salesforce.com•Alaska Communications: larry.snipes@acsalaska.com•cVidya Networks: nava.levy@cvidya.com THANK YOU!

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