Scarcity exists because human wants for goods and services exceed available resources, forcing consumers, businesses, and governments to make choices. All choices have opportunity costs, which is the value of the best alternative given up. Consumers face scarcity when they can't do all activities they want within their limited time. Businesses face scarcity when choosing between mutually exclusive options like adding a café or pharmacy, with the unchosen option as the opportunity cost. Governments also face scarcity, as money spent on one program can't be spent on another.