Sports, entertainment, and recreation (SER) are important because they enhance quality of life by providing escape, fun, health benefits, and a way to bond with others. SER impact the economy by providing jobs and tax revenue. While SER both rely on discretionary income and leisure time, they differ in their revenue streams, products, and how consumer loyalty is achieved. Sports success is based on winning while entertainment success follows fads.

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MPORTANCE AND IMPACT OF
SPORT, ENTERTAINMENT & RECREATION
What are sports?
What is entertainment?
What is recreation?

2. IMPORTANCE
OF SER

3. IMPORTANCE OF SER
Sports, entertainment and recreation
are important to the consumer because they
enhance quality of life by providing a means of:
 escape
 fun
 bonding with others
 health
 education
 involvement with people from all socioeconomic
levels

4. Growth, Trends and Impact - How can I satisfy
customers? What are sports, entertainment and
recreation?
IMPACT OF
SER
4

5. IMPACT
Sports, entertainment and recreation impact the
economy by providing jobs, adding tax revenue.

6. Growth, Trends and Impact - How can I
satisfy customers? What are sports,
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entertainment and recreation?
we wear
 Hairstyles
 Clothing
FASHION

7. MERCHANDISE LINES
 Clothing and accessories - Rocawear, Air Jordan,
Dereon, Applebottom
entertainment and recreation?
satisfy customers? What are sports,
Growth, Trends and Impact - How can I
 Video games - NBA Live, Madden NFL, Karaoke
Revolution: American Idol
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8. Growth, Trends and Impact - How can I
satisfy customers? What are sports,
8
entertainment and recreation?
Batman, Superman, SpongBob 3D ride, Joker,
Disney World, Universal Studios
THEME PARK RIDES


9. Growth, Trends and Impact - How can I
satisfy customers? What are sports,
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entertainment and recreation?
ESPN Zone, Planet Hollywood
RESTAURANTS


10. SPONSORSHIPS
 Gatorade – Lebron James
 Nike – Kobe Bryant
entertainment and recreation?
satisfy customers? What are sports,
Growth, Trends and Impact - How can I
 Proactive – Gabrielle Union,
Jessica Simpson
 Covergirl – Rhianna, Queen Latifa
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11. EXPRESSIONS –
 I’ll
be back – Terminator
 Houston, we have a problem – Apollo 13
entertainment and recreation?
satisfy customers? What are sports,
Growth, Trends and Impact - How can I
 Show me the money – Jerry McGuire
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12. ECONOMY –
HUNDREDS OF BILLIONS OF DOLLARS
 Entertainment industry – top 10
highest grossing segment of the
entertainment and recreation?
satisfy customers? What are sports,
Growth, Trends and Impact - How can I
economy
 Sports industry – top 25 largest
industry
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13. Growth, Trends and Impact - How can I satisfy
customers? What are sports, entertainment and
recreation?
SPORTS AND ENTERTAINMENT
SIMILARITIES AND
DIFFERENCES
MARKETING
IN
13

14. SER MARKETING
 SER Marketing - satisfy customers through sports,
entertainment, recreation, amusement or any
entertainment and recreation?
satisfy customers? What are sports,
Growth, Trends and Impact - How can I
method of occupying time.
 SER Marketing relies on – Meeting consumer
demand for excitement and diversion at a price the
customer is willing to pay
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15. Similarities and Differences
in Sports and Entertainment Marketing
Sports– Entertainment–
Consumer Loyalty Consumer Loyalty
•Fads
•Success/Winning
Similarities – Product
Product TV –
•Young Amateur •Discretionary Income •Ratings
•Recreational •Leisure Time •Prime Time
•High School •Opportunity cost •Syndication
Music/Radio –
•NCAA - College/University •Amateur vs. Professional •Air play
•Professional •Niche Marketing •Prime Time
•Olympic •Consumer Loyalty/Fans •Label
•Women’s - Title IX •Cover
•Extreme Sports •Core Products Films -
•Ancillary Products/Licensing •Evergreens
•Endorsements •Trailers
Revenue Stream •Concessions •Primary Market
•Scalping •Impulse Spending •Secondary Market
•TV Broadcast Deals •Break Even
•Sponsorship •Gross vs. Net Revenue Revenue Stream
•Stadium Signage •Intellectual Property
•Stadium Naming Rights •Piracy/Bootlegging
•Royalty
•Corporate Boxes/Suites
•Venue Design

16. Growth, Trends and Impact - How can I satisfy
customers? What are sports, entertainment and
recreation?
SIMILARITIES
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17. SIMILARITIES
• Discretionary Income - Money left to spend after
necessary expenses are paid
entertainment and recreation?
satisfy customers? What are sports,
Growth, Trends and Impact - How can I
• Leisure Time – Time free from work or duties
• Opportunity cost - When you make a decision to
spend your money on 1 thing you can’t spend it on
something else (ex. Cd vs. t-shirt)
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18. THINK, SHARE
 What are some necessary expenses?
 What might you spend your discretionary income
entertainment and recreation?
satisfy customers? What are sports,
Growth, Trends and Impact - How can I
on?
 Do teens have more or less income than adults?
 Do teens have more or less discretionary income
than adults?
 What is your favorite thing to do in your leisure
time?
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19. SIMILARITIES
• Amateur - Person who does not get paid to perform
• Professional - person who has the will and ability to earn
entertainment and recreation?
satisfy customers? What are sports,
Growth, Trends and Impact - How can I
income from performing
• Niche Marketing - Focuses on a small target market
of consumers who have very similar interests
• Consumer Loyalty/Fans
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20. Growth, Trends and Impact - How can I
satisfy customers? What are sports,
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entertainment and recreation?
List 5 professional athletes
5 amateur athletes or
or entertainers
entertainers
THINK, SHARE
List

21. SIMILARITIES
• Core Products - Main product, ex. Sports event,
movie, book
entertainment and recreation?
satisfy customers? What are sports,
Growth, Trends and Impact - How can I
• Ancillary Products/Licensing - Product related to
core product, ex. Lunch boxes, t-shirts, back packs,
park rides
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22. SIMILARITIES
 Endorsements - Approval or support of a product or
idea
entertainment and recreation?
satisfy customers? What are sports,
Growth, Trends and Impact - How can I
 How should companies decide who to ask to
endorse their products?
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23. SIMILARITIES
• Concessions - Snack bars that sell
refreshments such as popcorn, soda
entertainment and recreation?
satisfy customers? What are sports,
Growth, Trends and Impact - How can I
and candy
• Impulse Spending - Buying without
proper planning ex. Food, gifts,
souvenirs and apparel
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24. SIMILARITIES
• Break Even - Have costs and expenses equal
revenue
entertainment and recreation?
satisfy customers? What are sports,
Growth, Trends and Impact - How can I
• Revenue - Income or money made from selling
products
 Gross Revenue - Total income from sales BEFORE
costs, expenses and taxes
 Net Revenue – total income from sales AFTER
costs, expenses and taxes
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25. GROSS VS. NET REVENUE
 A theater makes $200,000 from the sales of movie
tickets and concessions
entertainment and recreation?
satisfy customers? What are sports,
Growth, Trends and Impact - How can I
 After paying for the popcorn kernels, rent, and
wages to employees, a theater makes $25,000
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26. Growth, Trends and Impact - How can I
satisfy customers? What are sports,
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entertainment and recreation?
WHAT PERCENT OF A FILM REVENUE
COMES FROM ANCILLARY PRODUCTS?
10%
50%
25%
75%

27. Growth, Trends and Impact - How can I satisfy
customers? What are sports, entertainment and
recreation?
DIFFERENCES
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28. CONSUMER LOYALTY
 SPORTS
 Success/winning
entertainment and recreation?
satisfy customers? What are sports,
Growth, Trends and Impact - How can I
 ENTERTAINMENT
 Fads - Short term popular trend,
Industry is always looking for the “next big
thing”
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29. PRODUCTS - SPORTS
 Categories of Sports - Amateur,
high school, college, professional
entertainment and recreation?
satisfy customers? What are sports,
Growth, Trends and Impact - How can I
 Title IX - Law that bans gender
discrimination in schools that
receive federal funds
 Extreme Sports - Involve
nontraditional daring methods of
competition,
ex. X Games - Skateboarding,
rollerblading, stunt bikers,
snowboarders
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30. THINK, PAIR, SHARE
 What percent of homes have at least 1
TV?
entertainment and recreation?
satisfy customers? What are sports,
Growth, Trends and Impact - How can I
 What is the average # of hours teens
watch TV?
 TV shows survive based on size of
their what?
 How many content minutes are there
in a 30 min TV show?
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31. PRODUCTS – ENTERTAINMENT
TV
 Ratings - Rankings of TV or radio show popularity in a
certain time period
 Most famous rating company - Nielson
entertainment and recreation?
satisfy customers? What are sports,
Growth, Trends and Impact - How can I
 Prime Time - 8pm – 11pm, bring in greatest audiences
and highest advertising revenue
 Syndication - Selling TV programs to individual stations
not networks
 Sitcoms – high rerun value, Reality TV – high ratings,
but low rerun value
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32. PRODUCTS – ENTERTAINMENT
MUSIC/RADIO
 Airplay or time on the radio - Primary means of
introducing new artists
entertainment and recreation?
satisfy customers? What are sports,
Growth, Trends and Impact - How can I
 Radio prime time hours - 6am-9am
 A record company is also called a - label
 Cover - When another artist records the same song
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33. PRODUCTS – ENTERTAINMENT
FILMS
 Evergreens - Films or products that are popular
year after year
entertainment and recreation?
satisfy customers? What are sports,
Growth, Trends and Impact - How can I
 Trailers - Previews of coming movies shows before
the main feature to create interest in new releases
 Primary Market - Target audience who sees a
movie on the first release in theaters
 Secondary Market - Target audience who sees a
movie in TV, discount theaters, dvd or rental
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34. REVENUE STREAM - SPORTS
 Scalping – unauthorized reselling of tickets
 TV Broadcast deals
entertainment and recreation?
satisfy customers? What are sports,
Growth, Trends and Impact - How can I
 Sponsorship
 Stadium Signage
 Stadium Naming Rights
 Corporate Boxes/Suites
 Venue Design
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35. REVENUE STREAM - ENTERTAINMENT
 Intellectualproperty - Idea, concept or written
work that is unique and protected by a copyright
*would need permission from the author, plus
entertainment and recreation?
satisfy customers? What are sports,
Growth, Trends and Impact - How can I
would have to pay a royalty fee
 Piracy - The unauthorized use of an owner’s
copyrighted material, ex. Books, movies
 Royalty - Payment for a material that has been
copyrighted
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36. THINK, PAIR, SHARE
 How long is work protected by a
copyright?
entertainment and recreation?
satisfy customers? What are sports,
Growth, Trends and Impact - How can I
 8,000 commercial albums are
produced every year, what percent
make a profit?
 What is the highest percent of retail
price for each album sold that a talent
might receive?
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37. ESSENTIAL QUESTIONS:
WHAT ARE SPORTS?
WHAT IS ENTERTAINMENT?
WHAT IS RECREATION?
recreation?
customers? What are sports, entertainment and
Growth, Trends and Impact - How can I satisfy
Competencies:
Explain the importance and impact of SER
Describe the growth & development of SER
Analyze trends in SER
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