Summer Internship Project


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Market survey of Fruits and Vegetables Processing Industry, Current Scenario and Future Prospects in the state of Gujarat

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Summer Internship Project

  1. 1. Sponsor by GUJARAT AGRO INDUSTRIES CORPORATION LIMITED<br />Status Survey of Fruits and Vegetables Processing Industry<br />
  2. 2. DECLARATION<br /> I, RonakThakkar, student of Center for Management Studies, Dharmsinh Desai University, Nadiad, hereby declarethat this project entitle “Market Survey of Fruits and Vegetable Processing Industry, Current Scenario and Future Prospects in the state of Gujarat” for Benefit of this sector in the State.which is undertaken at/sponsor by GUJARAT AGRO INDUSTRIES CORPORATION LIMITED, AHMEDABAD is a result of culmination of my sincere efforts.<br /> I declare that this submitted work is done by me and to the best of my knowledge; no such work has been submitted by any other person for the award of degree or any other purpose. <br /> I also declare that all the information collected from various secondary sources has been duly referenced.<br />- Ronak V. Thakkar<br />7th July, 2011<br />GAIC Ltd. CMS DDU<br />
  3. 3. <ul><li>GAIC is the Nodal Agency for Implementation of Agro Industrial Policy in the State
  4. 4. GAIC is also a Nodal Agency for MOFPI and APEDA for Implementation of the Project and Promoting the Development of Agro Industries in the State
  5. 5. GAIC having strong network of 18 district level centers and 1200 plus agribusiness centers in the state to Empowering the Farmers </li></ul>About GAIC Ltd.<br />GAIC Ltd. CMS DDU<br />
  6. 6. Literature Review <br />Level of Processing<br />(Fruits & Vegetables)<br /><ul><li>USA - 80 %
  7. 7. France - 70 %
  8. 8. Malaysia- 80 %</li></ul>Level of Processing in India<br />(Fruits & Vegetables)<br />OrganizedUnorganizedTotal<br /> 1.3% 0.8% 2.2%<br />(as per survey by MOFPI in 2006)<br />Fruits and Vegetables Processing still at a nascent stage <br />Government’s vision to raise it from 2.2% to 5% by 2015 <br />GAIC Ltd. CMS DDU<br />
  9. 9. Limitation of this study : Unorganized Sector is totally untouched Strength of this study : Organized sector is almost 80% of entire State(population) is covered as a sample and many SSIs <br />GAIC Ltd. CMS DDU<br />
  10. 10. State wise No.s of Fruits and Vegetables Processing Units in India;<br />(Source: LokSabhaUnstarred Question No. 848, Dated On 09.07.2009)<br />GAIC Ltd. CMS DDU<br />
  11. 11. Micro Segments of Fruits and Vegetable Processing Industry<br />GAIC Ltd. CMS DDU<br />At nascent stage <br />Surveyed<br />
  12. 12. Research Methods<br /><ul><li>Secondary research : Data collected from GAIC, and website of DHG, NHB, MOFPI, APEDA, Loksabha etc
  13. 13. Primary research : Survey
  14. 14. Research design: Descriptive
  15. 15. Sampling method : Conveyance
  16. 16. Area: Mangoes and Vegetable AEZ: south and central Gujarat
  17. 17. Questionnaire design: Close ended(Multiple choice & Dichotomous) and Open ended(free respond) </li></ul>GAIC Ltd. CMS DDU<br />
  18. 18. GAIC Ltd. CMS DDU<br />Analysis of <br />survey data<br />
  19. 19. No.s of Units<br />Years Old Unit<br />GAIC Ltd. CMS DDU<br />
  20. 20. Type of Business Concern<br />GAIC Ltd. CMS DDU<br />
  21. 21. 15<br /> No.s of Units<br />8<br />6<br />2<br />GAIC Ltd. CMS DDU<br />
  22. 22. 1. Mango Pulp / Canned F&V<br />GAIC Ltd. CMS DDU<br />
  23. 23. GAIC Ltd. CMS DDU<br />2. Individual Quick Freezing(IQF) F&V <br />
  24. 24. 3. Freeze Dried F&V <br />GAIC Ltd. CMS DDU<br /><ul><li> Long shelf life at ambient temperature</li></li></ul><li>GAIC Ltd. CMS DDU<br />4. Pickles/Chutneys/Pastes/Jam Jelly/ketchup/ Tooty Fruity<br />
  25. 25. Foreign Investment/FDI <br />GAIC Ltd. CMS DDU<br />
  26. 26. Annual Sales/Turnover<br />GAIC Ltd. CMS DDU<br />Rs.<br />in<br />Lacs<br />
  27. 27. Raw Material Procurement Process is,<br />GAIC Ltd. CMS DDU<br />
  28. 28. Workers/Manpower Availability<br />GAIC Ltd. CMS DDU<br />
  29. 29. Workers Employment<br />GAIC Ltd. CMS DDU<br />Working Hours<br /><ul><li> but both, Increases in season</li></li></ul><li>100% Export Oriented Units<br />GAIC Ltd. CMS DDU<br />Facebook, Twitter……..<br />
  30. 30. Export Statics of the country <br />GAIC Ltd. CMS DDU<br /> (Qty in Mt., Value in Rs. Lacs)<br />(source: DGCIS report)<br />
  31. 31. GAIC Ltd. CMS DDU<br /><ul><li> No one is spending even 1% of sales turnover on Advertisements</li></li></ul><li>Participating in Exhibition/Trade Show,<br />Various exhibitions like,<br />Also in, <br />Rotary club, palanpur<br />Anuga, SIAC<br />Oulf food, Dubai<br />DIC-VCCI-Vadodara<br />Krishimela<br />KVIC<br />Exibitor<br />And so on in Gujarat, India and Foreign.<br />GAIC Ltd. CMS DDU<br />
  32. 32. Expenditure on Research & Development,<br />(Thanks to Mr. Umang Desai, Murohi Food Products, Valsadfor the Picture)<br />GAIC Ltd. C MS DDU<br />
  33. 33. Quality Standards following,<br />24%<br />16%<br />56%<br />GAIC Ltd. CMS DDU<br />Now towards GMP, GHP, GAP, ISO14000………<br />
  34. 34. GAIC Ltd. CMS DDU<br />Source:<br />
  35. 35. Plan for Expansion in near future,<br />GAIC Ltd. CMS DDU<br />
  36. 36. Snapshot<br />ADF Foods eyes revenue of Rs 500 crore in five years <br />Mumbai, June 10 (PTI) Export-oriented FMCG firm ADF Foods is eyeing Rs 500 crore revenue in the next five years and expects 40 per cent of the sales to come from the Indian market, a top company official said.<br />"Exports contribute to around 95 per cent of our revenues. But with India emerging as a leading food producer, we want to focus on the domestic market. We are eyeing 40 per cent of revenues coming from the Indian market and the rest 60 per cent from the international market in the next five years," ADF Foods Managing Director BimalThakkar told PTI on the sidelines of a Consumer Conference organised by Centrum Capital.<br />The Mumbai-based food processing company recently re-entered the domestic market with a range of ready-to-eat, ready-to-cook foods and pickles under the brand name Soul.<br />"We will introduce more products under the brand in the next few years to cater to the Indian cuisine. Apart from this, we also want to introduce international cuisine in ready-to-eat formats under the Soul brand," he said.<br />The company has earmarked a capex of around Rs 45 crore over the next three years for expanding its presence in India.<br />"We will be spending around Rs 25 crore on Marketing and Brand Building and increasing our distribution network. We want to be among the top three leaders in 3-4 years. We are also planning to set up one manufacturing facility in the country and eyeing a revenue of Rs 500 crore in the next five years," Thakkar said.<br />The BSE-listed firm already has two factories, one each in Maharashtra and Gujarat, manufacturing products like pickles, pastes, chutneys, ready-to-eat curries, frozen parathas, frozen snacks and frozen vegetables, among others.<br />ADF Foods is also developing a contract-farming model, he said, adding, "We have started it in Gujarat for producing mangoes and bhendi (lady''s finger). We see a great demand for such kind of produce mostly in the international market. Since the concept is also becoming popular in India, we plan to develop it further here." Presently, the company has a presence in major countries of North America, Europe, Australia, the Middle East, Africa and Asia and has a strong network of over 175 distributors.<br />"We will be adding new products and entering new geographies as a part of our international expansion plans. We are also on the lookout for more acquisitions in key markets such as the USA and Australia," Thakkar said.<br />The company recently acquired Elena''s Food Specialties, a US-based company making organic Mexican foods and distributing them across the mainstream market in the USA.<br />(Source: The Economic Times of dated 10th June 2011)<br />GAIC Ltd. CMS DDU<br />
  37. 37. Key Challenges Fruit and vegetable Processing Industry Facing<br />40%<br />20%<br />12%<br />GAIC Ltd. CMS DDU<br />
  38. 38. GAIC Ltd. CMS DDU<br />
  39. 39. Friendly Gov. Policy (Licensing, Subsidies…..)<br />Socio–economic factor has created Huge Domestic Market<br />Raw Material (Kesar mangoes- best in the world)<br /> Surplus Productions<br />GAIC Ltd. CMS DDU<br />Strength<br />
  40. 40. 60% of respondents feels skilled manpower availability as a key challenge<br />Very Few Players<br /> and ofsmall size<br />GAIC Ltd. CMS DDU<br />
  41. 41. 80% of respondents having expansion plan in near future they needs huge revenue/funding in upcoming years. FDI is one of the good option<br />To acquire domestic market industry has to put sufficient efforts in R&D and huge investment in brand building and marketing activities<br />Quality standards like GMP……<br />Easy to Enter<br />GAIC Ltd. CMS DDU<br />
  42. 42. Decreasing Employment<br />- Lack of workers<br />MNC’s (Capital Foods, Himalaya International…….and more will coming soon)<br /> - Large size plants<br /> - Imported automated Technology <br />GAIC Ltd. CMS DDU<br />
  43. 43. Shri. Sudhirbhai Dave, AGM(M&P), GAIC Ltd.<br />Shri. Subodhbhai Shah, Manager(Marketing), GAIC Ltd.<br />Shri. Vijaybhai Shah , Petals / AIFPA <br />Dr. R. K. Jain, ADIT / AFST(I) <br />Dr. N. K. Patel, CMS DDU <br />P r o f . (Ms . ) Ma n s i b e n R a t h o d, CMS DDU <br />Shri. KamleshbhaiChapaneri, Vadilal Industries Ltd. <br />Shri. Ashokbhai Patel, Patidar Agro and Food Products <br />Shri. VijaybhaiChawla, Brothers Foods Pvt. Ltd. <br />Shri. YogendraJadav, Nilkanth Agro Industries <br />Shri. KishanbhaiTekchandani, Swami ShantiPrakash Agro <br />Shri. MukeshbhaiChawla, J. J. Food Industries <br />Shri. SantoshbhaiVerma,Anmol Food Product <br />Shri. SamirbhaiKoradia, Gujarat Food Industries <br />Shri. Ashutoshbhai Patel, ADF Foods Ltd. <br />Shri. Kiritbhai Patel, Anand Food And Dairy Products <br />Shri. Surendrabhai Patel, Shreeji Vegetable Suppliers <br />Shri. AbidbhaiDeraiya, Relish Agro Food (India) Pvt. Ltd. <br />Shri. Jayantbhai Patel, Ekta Fresh Foods Pvt. Ltd. <br />Shri. Dhimantbhai Shah, Pathik Foods <br />Shri. VivekbhaiTambe, Saraf Foods Ltd. <br />Shri. Chandreshbhai Shah, Madhav Agro Food Pvt. Ltd. <br />Shri. Vasant Kumar Pillai, M/S.Modern Food Products <br />Shri. Sandipbhai Shah, AumAgri Freeze Food <br />Shri. Nareshbhai Shah, Harshad Mango Products Pvt. Ltd. <br />Shri. HemantbhaiKansara, G.A. Foods (India) Pvt. Ltd. <br />Shri. GhanshayambhaiLukhi, Tapi Food Products <br />Shri. SanjoybhaiDatta, Vimal Agro Products Pvt. Ltd. <br />Shri. SurajbhaiSavalia, Patson Foods (India) Pvt. Ltd <br />Shri. H. D. Parekh, Desai Fruits And Vegetables <br />Shri. Mukeshbhai Desai, Murohi Food Products <br />GAIC Ltd. CMS DDU<br />
  44. 44. ConclusionUnleashing the Era of F&V Processing<br />Thank you for your kind attention<br />Jay JayGarvi Gujarat<br />
  45. 45. Reference Websites<br />GAIC Ltd. CMS DDU<br />
  46. 46. REQUEST FOR FEEDBACK<br />Esteemed & Most Respected Reader,<br /> At the very outset,<br /> I would like to take this opportunity to request to your good self to supply your critical comments & suggestions about the report prepared, on my e-mail for further improvements in the interest of research Hoping an appropriate consideration <br />Thanking you profoundly<br />Best regards,<br />RonakThakkar<br />GAIC Ltd. CMS DDU<br />