To find the reasons for the success of the papad cluster in Uttarsanda and determine if it can be replicated elsewhere. The objectives are to understand the market leader's competitive advantages and compare Uttarsanda's cluster to Lijjat Papad. Primary research involved interviews with papad manufacturers and a machine seller in Uttarsanda. The cluster benefits from an available skilled workforce, low costs, and steady demand. Factors like raw material availability and early entrepreneurs helped it develop.