This document provides details about a proposed partnership business venture to open a coffee shop. The venture will be located in DC Colony, Gujranwala and involve 5 partners who will each contribute Rs. 10 lakh. The business will be a partnership registered under the Partnership Act of 1932. The estimated budget is Rs. 50 lakh. The document outlines the management structure, products and services offered, marketing and expansion plans, equipment, staffing and financial projections for the venture.

2. MC15236

3. Maryam Fayyaz
Memoona Maqsood
Zirwa Qamar
Rabia Ashraf
Tehmina Kousar
MC15236
MC15218
MC15228
MC15226
MC15205

5. Nature:
Trading and services
Form of venture:
Partnership business
Profit ratio:
Equally divided
Partnership Deed:
Our venture is registered under partnership act1932
Location:
DC Colony Gujranwala
Estimated finance:
50 Lac

6.  Coffee place in area where no other such
venture exist.
 Most elegant , eye catching and unique style
furniture.
 Online services
 Wifi services for seating customers.
 Home delivery system

7. To provide a family oriented place for every class of society
enjoy best quality and refreshing drinks & snacks with our
splendid services.
Our mission is to offer the finest quality drinks and other
products with best servicing in family oriented environment. Our
products will surpass all of its competition. A strong customer
service ethic will support the fantastic products.
Executive Summary

8.  Build brand awareness and customer service
excellence
 Develop a high-quality menu.
 Provide an excellent service experience.
 Maintain an average gross margin of 58
percent.
 To produce a reasonable net profit.

9.  Coffee division
 Food and beverages division
 Study & evaluation division

10. Economic Analysis
Taxes:
Existing sales tax rate is 17%.
GDP and Per capita income:
The economy of Pakistan is 41th largest in terms of nominal Gross Domestic Product.
Per capita income of Pakistan is $4,993 which ranks 133th in the world.
Unemployment level:
According to current statistics. Unemployment rate is 6.8%.
Growth rate of population:
Current population of Pakistan is over 190 million (6th largest in the world).
Inflation and Deflation rates:
Inflation rate measured by the changes in consumer price index (CPI) a decline from 9.2%
in April 2014 to 3.9% in January 2015.
Deflation occurs when inflation rate goes below than 0% and Pakistan never face such a
situation.

11. Trends
 Coffee consumption in Pakistan relies
heavily on the weather.
 Changes in consumer lifestyles and the
increasing number of cafés helped to
generate a trend for cafes.
 Tea, shakes, juices and other cold drinks
are very popular in our country

12.  Gloria Jeans
 Masoom‘s Café
 Malee‘s Café

13. MC15218

15.  Our products and services
 Pricing structure
 Special promotions
 Special products with secret recipes
 Negligence of staff.
 Do not provide adequate employee training.
 Not getting consistent supplies.
 Relying on an outdated point-of-sale system.

16.  Expanding or providing different types of side
food, snacks and beverages.
 Taking advantage of trends related to eating
healthier.
 Offering delivery services and take-out or setting
up a drive-through.
 New similar businesses opening up
in our area also represent a threat.
 Other threats consist of the potential
rising price of certain products.
 Food related ventures selling things
similar to our products.

17.  Production process
 Detail of raw material
 Equipment
 Detail of personnel
 suppliers

18. Buying raw
material from
suppliers
Preparing
awesome delicious
goods using raw
materials
Serving the
customers

19. Items Quantity(Pre Purchases)
Coffee seeds 45Kg
Tea bags 35Kg
Flour 40Kg
Milk 50Liters
Eggs 40Dozens
Baking powder 3Large packs
Chocolate 3 packs of 300g

20. Items Quantity(Pre Purchases)
Sugar 50Kg
Fresh fruits As required
Coconut cream As required
Vanilla 10Kg
Frozen fruits 50Kg
Frozen yogurt 10Kg
Flavored syrups 150ml
Caramel sauce 7packs of 75g

21. Items Quantity(Pre Purchases)
Creams As required
Ice As required
Sprinkles 7 packs of 300g
Chocolate milk curls 9 packs of 300g
Chocolate chips 6 packs of 320g
Mini chocolate beans 5Kg
Popping candy 20 packs of 75g
Dark chocolate sauce 10 packs of 75g

22.  Espresso machine
 Coffee brewers
 Juice extractor
 Juicer
 Blender
 Soft serve
 Cups, lids & straws
 Ice cream scoop
 Commercial Freezer
 Commercial Baking oven

23. Personnel Number of people
Experts (bakers, barista, hosts, IT
people)
7
Waiters 4
Guards 2
Sweepers 3
Total 15

24.  Our suppliers include Rana Umer Store
Satellite town, Al Noor Store DC road and
Grocers D.C colony.
 Equipment imported from foreign countries.
 Will Purchase some material from open
markets

25.  We will provide best quality products
with reasonable prices in Coffee Kraze.
 Specially chosen ingredients

26.  We will use different kinds of equipment and skilled personnel
to produce best quality products.
 Our manufacturing process includes baking of different goods,
mixing, blending, freezing and serving these goods.
 We will use best quality Toppings to make our products most
appealing

27. MC15228

28.  Product
 Price
 Place
 People
 promotion

29. Coffee Products Teas Juices, Slushes &
Shakes
Hot coffee English tea Fresh seasonal fruit
Smoothies
Lattae Espresso tea Fresh Juices
Moca Ginger tea Cocktail
Chocolate milk Masala tea Shakes
Cappuccino Herbal tea Pena colada
Espresso Chill Slushes
Special coffee

30. Baked Goods
Cup cakes
Chocolate lava cake
Lemon tart
Vanilla tart
Brownies
Different types of cakes

31. Items Price
Small
Price
Large
Lattae 120 175
hot coffee 70 100
Moca 194 249
Chocolate milk 150 250
Cappuccino 190 240
Espresso 175 225
Special coffee 199 259

32. Items Price
Small
Price
Large
English tea 100 150
Ginger tea 150 175
Herbal tea 100 150
Espresso tea 100 150
Masala tea 150 200
Items Prices
Shakes
Pena colada
Chill Slushes
Prices for these products are set according to the
prices of concerned fruits.
Cocktail
Fresh juices
Fresh seasonal fruit smoothies

33. Internal people
 Experts 7
 Sweepers 3
 Waiters 4
 Guards 2
Total =16
 External people
 Consumers
 Investers
 suppliers

34. Main Market Dc Colony Gujranwala
We will start our business here because there is
no other similar venture in Dc colony and the
people of that area go to the other sides of the
city

35.  In first week of opening the bar we will distribute 200
cups of cappuccino and espresso in passersby as free
samples to advertise and promote our venture
 Pamphlets
 Add in newspaper

36. Marketing plan
 Our biggest advantage is our location in the business
area of Dc Colony
 For customers.
 Our quality products and way of service will speak itself
 We intend to become a recognized and active participant
in the local community

37.  Our position In the market will be the entry level fine
refreshment.
 The atmosphere will be the casual yet refined
atmosphere

38. Pricing strategies
 We will lean towards a lower end price
 We will use market penetration strategy at
the start but once we establish we will turn it
to market skimming strategy
 We will always use premium ingredients for
best quality products

39. MC15226

40.  Nature and form of business
 Management
 Structure

41. CEO
Finance
manager
Marketing
manager
R&D
manager
Operations&
HR manager
Employees

42. Name Occupation
Maryam Fayyaz CEO
Tehmina Kousar Finance Manager
Memoona Maqsood HR & Operations Manager
Zirwa Qamar R&D Manager
Rabia Ashraf Marketing Manager

43. There maybe three levels of our organization
 Level 1
 Level 2
 Level 3

44. CEO
Finance
manager
Marketing
manager
R&D
manager
Operations&
HR manager
Employees

45. Maryam Fayyaz
CEO
Tehmina Kousar
Financial Head
Finance Manager
Rabia Ashraf
Marketing Head
Marketing
Manager
Zirwa Qamar
R&D Head
R&D Manager
Memoona Maqsood
Operations Head
Manager

46. Maryam Fayyaz
CEO
Tehmina Kousar
Finance Head
Finance Manager
Finance sub
manager
Rabia Ashraf
Marketing Head
Marketing
Manager
Marketing sub
manager
Zirwa Qamar
R&D Head
R&D Manager
R&D sub
manager
Memoona
Maqsood
Operations Head
Manager
Sub manager

47.  easiest and most risk-free way to expand
 pricing policy
 marketing policy
 To increase sales
 Achieve every goal properly on proper time,
for this
 Huge amount will be needed.
 Saving some amount from our profit as
reserve.
Increase in sales and products in existing
markets

48.  At first we will open new branches throughout the
Punjab.
 Then we will expand our business all our Pakistan.
 Than we will expand our business globally.
 Introduce new products continuously after a small
period of time.
 New products will be positioned as adding value and
will be responsive to customer needs.
 Customers will remain excited about our drinks and
other delicious goods.

49. .
 Innovation not only in products.
 We will also introduce innovation at all
levels like management, packaging,
servicing and delivering
 We will also target elite class
 Change in our marketing strategies.
 Provide even better quality products.

50. MC15205

51.  Each partner contribute 10, 00, 000.
 We have not taken loan from bank or
other financial institute.
 The profit & losses ratios are equal for
each partner.

52. Name Address investment
Maryam Fayyaz DC Colony 10,00,000
Memoona
Maqsood
Gujranwala 10,00,000
Tehmina kousar Lohianwala 10,00,000
Rabia Ashraf Model town 10,00,000
Zirwa Qamar Gujranwala 10,00,000

53. Equipment No. of units Cost per unit Total cost
Espresso Machine 2.00 90,000 1,80,000
Coffee Brewers 3.00 20,000 60,000
JUICE EXTRACTER 3.00 7,000 21,000
Commercial
Mixer
2.00 45,000 90,000
Freezers 2.00 1,40,000 2,80,000
Kitchen
Appliances
As required 2,00,000 2,00,000
Commercial
Ovens
2.00 50,000 1,00,000
Total 14.00 5,52,000 9,31,000

54. Descripti
on
Quantity Per unit
cost
Total cost
Office
Equipment
- 4,00,000 4,00,000
Café
furniture
- 4,00,000 4,00,000
Air
conditioner
s
1.00 1,30,000 1,30,000
Reception
table
1.00 10,000 10,000
Store racks 4.00 8,000 8,000
Total 6.00 9,48000 9,72000

55. Description No. of
employees
Monthly
Salary Per
Person
(RS.)
Total
Amount
(RS.)
Partners 5.00 Enjoy profit Enjoy profit
Professional
bakers
2.00 20,000 40,000
Barista 2.00 20,000 40,000
host 1.00 20,000 20,000
IT person 2.00 20,000 40,000
waiters 4.00 10,000 40,000
guards 2.00 8,000 16,000
sweepers 3.00 3,000 9,000
Total 2,05,000

56. Particulars Amount Particulars Amount
Purchases 9,00,000 Sales 2000000
Freight in 28000
Gross Profit c/d 1072000
Total 2000000 2000000
Salaries 205000 Gross Profit b/d 1072000
Rent 300000
Electricity 50000
Misc. expenses 200000
Net Profit c/d 317000
Total 1072000 1072000

57. Assets Amount
Rs.
Liabilities Amount
Rs.
Current assets: Current liabilities:
Cash in hand 2,010,000
Cash at bank 8,00,000 Owner ’s equity:
Inventries 10000 Partnership equity 50,00,000
Short term investment 1,00,000 Add Profit 33,67,000
Prepaid Rent 10,000
Fixed assets 9,72,000
Equipments 9,31,000
Debtors 3,000
Total 83,67,000 Total 83,67,000

58.  Competitors
 Taste & Quality
 Demographics
 Financial Risk
 Instability of economy
 Employees negligence

59. “A cup of coffee shared with a
Friend is happiness tasted and
Time well spent.’’