Hina Zahra proposes opening a cafe called Coffee Spot Cafe. The cafe will offer a variety of coffee drinks, teas, baked goods, and sandwiches. It will target customers ages 15 and older, especially working professionals and students. The startup costs are estimated at Rs. 400,000 and the cafe expects to earn a monthly profit of Rs. 416,344 after covering operating costs of Rs. 81,543 and taxes of Rs. 34,613 based on projected monthly revenue of Rs. 532,500.

1. Presented to: Sir Zia
Presented By: Hina Zahra
Roll No: 03 DCN(6TH)
MINHAJ UNIVERSITY LAHORE

2. Executive summary
 My mission is to will provide a friendly, comfortable
atmosphere where the customers can receive quality
food, drinks, and service at a reasonable price.
 My cafe will often a variety of choices to the customers.
Cappuccinos , lattes, smoothes, regular coffee, soft
drinks, ad tea of all sorts will be available.
 The cafe will also serve deli-style breakfast sandwiches
with the freshest ingredients , muffins, cinnamon rolls,
coffee cake, and other tasty treats.
 Coffee spot cafe will be open from 6:00A.M to 4 P.M.

3. Swot Analysis
 Strengths: Reasonable prices, wide variety of coffee
and drinks, a lot of home-made treats.
 Weakness: Turndown into the economy, start-up
costs, new business, no reputation.
 Opportunities: Job opportunities for the many
unemployed , catering.
 Threats: No threats.

4. Market Analysis
 Target market: My target market will be to anyone who
enjoys coffee, but i will mainly target people age 15 and
older and who are off the working class and students.
 Competition: My competitors would be McDonalds
and Gloria Jeans Coffee.
 Market Trends: Coffee is the drink of choice for many
people across the world. Every morning millions of
people rely on the morning fix to get going for the day.

5. Marketing Strategy
 I will do as much as I can to get my business name
known through the locality. I plan to make flyers to put
on cars that have my business name, logo, and address
on them. It will also list the day of opening and will state
that if you bring the flyer in through the first week of
opening you can get 20% off any drink of any size . I will
also have two coupons in the local newspaper for 35% off
any purchase over Rs. 100 to create buzz. I will have
reasonable prices, but they will not be too high or too
low.

6. Logo & Tagline

7. Products
 Bakery : Bagels , Assorted brownies and cookies, Pie
and cake by the slice, Muffins, Cinnamon Rolls,
Breakfast sandwiches.
 Smoothies: Fruit , Blended ice coffee drinks.
 Iced Drinks: Coffee, Jumpin java , Iced
 Coffees: Organic French roast, World tour blended.
 Drinks: Hot chocolate, Hot tea, kid’s hot cocoa,
Fountain drinks, Juice, White and chocolate milk.

8. Start-up cost
 First month rent: RS.10000/- month.
 Modernize Fee: Rs. 1,00,000/- ( impression: calm, soft mood light, music,
painting makes guest feel at home)
 Furniture Fee: About Rs.60,000/- ( sofa, bar counter, chairs, tables)
 Equipment Fee: Rs. 1,80,000/- ( coffee machine, coffee-mill, air
conditioning, cash registers, water treatment)
 Supplies Fee: Coffee snaks, Coffee cups, Napkins, Forks, and knives etc
 Rs. 20000/-
 First month Utensils Fee: Water and electricity Rs.8000/-
 Advertising Fee: For first month Rs. 4000/-
Total setup Cost To Open:
RS.4,00,000/-

9. Operating Costs
 Rs.8000/- for utensils per month included fuel, water, and
electricity charges.
 Rent of Rs.1,20,000/- each year.
 Salary for Rs.337,700/- per month
 A supply cost of Rs.20000/- each month included Coffee,
snacks, cups, napkins.
 Advertising costs of Rs.600,000/- per year.
 Insurance of Rs.10,000/- per year.
 An estimate of Rs. 81,543/- per month for total operating
costs.

10. Employ pay
 Waiter and waitress & casher & Coffee maker Rs.15 per
hour.
 Manager Rs. 7,500/- per month.
 Accountant Rs. 5000/- per month.

11. Price & Revenue
 Coffee: Rs. 50/- to 150/- ( depends upon flavour)
 Cake: Rs.60/- to 300/-
 Cookie: Rs. 45/- to 250/-
 Estimated sell125 cups coffee, 30 pieces of cakes, and
30 pieces of cookies.
 Day revenue = 75125 +15030+12530= Rs.17,750/-
 Monthly revenue: Rs. 17,750 ×30= RS. 5,32,500/-

12. Government taxes
 Sales tax: 5% Revenue = RS.26,625/-
 City planning tax: 1.5% Revenue = Rs.7,988/-
 Total monthly tax expense RS. 34613/-

13. Monthly Profit
 Monthly cost: total operating cost Rs. 81,543/-
 Monthly Profit: TR-TC-Taxes =
Rs. 5,32,500- Rs. 81,543 Rs.34,613
= RS. 4,16,344/-