SlideShare a Scribd company logo
Knowledge and innovation
in emerging marketing
multinationals
Group members
 Maryam Fayyaz
 Mamoona Butt
 Tehmina Kousar
 Hira Zafar
 Rabia Ashraf
 Zarwa Qamar
 MC15236
 MC15218
 MC15205
 MC15236
 MC15226
 MC15248
Hallmarks Of Scientific Research
 Purposiveness
 Rigor
 Testability
 Precision and Confident
 Objectivity
 Replicability
 Generalizability
 Parsimony
Purposiveness
 This study seek to develop an approach to solve a
significant, strategic puzzle.
 Why do some EM MNEs with global ambition have
little success so far?
 How can these companies solve these problem.’
Rigor
Qualitative approach
Multi-source data collection
Focus on the global passenger car industry
Use of both secondary data and primary
data.
Testability
 The strategic researches used in this article shows
that this article is testable
 Referance to research result
 4.1
 4.2
 4.3
Precision and Confident
 The research result from contents
 4.1
 4.2
 4.3
 Shows that this research is close to reality.
Objectivity
 The result of article shows
 the difficulty for Chinese car EM MNEs to
move internationally relates to the level of
knowledge & innovation
 Research backed by:
 Strategical research results of contents 4.1, 4.2
& 4.3 and table 1, 2 & 3.
Replicability
There is no previous research article on
this particular topic.
Generalizability
This study can be implied on other
mature industries like food industry.
Parsimony
 In this research it only takes two factors under
consideration for expansion of EM MNEs
 Innovation
 Knowledge
 Framework of this research article is not
overly complicated.
Hallmarks of Scientific Research

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Hallmarks of Scientific Research

  • 1.
  • 2. Knowledge and innovation in emerging marketing multinationals
  • 3. Group members  Maryam Fayyaz  Mamoona Butt  Tehmina Kousar  Hira Zafar  Rabia Ashraf  Zarwa Qamar  MC15236  MC15218  MC15205  MC15236  MC15226  MC15248
  • 4. Hallmarks Of Scientific Research  Purposiveness  Rigor  Testability  Precision and Confident  Objectivity  Replicability  Generalizability  Parsimony
  • 5. Purposiveness  This study seek to develop an approach to solve a significant, strategic puzzle.  Why do some EM MNEs with global ambition have little success so far?  How can these companies solve these problem.’
  • 6. Rigor Qualitative approach Multi-source data collection Focus on the global passenger car industry Use of both secondary data and primary data.
  • 7. Testability  The strategic researches used in this article shows that this article is testable  Referance to research result  4.1  4.2  4.3
  • 8. Precision and Confident  The research result from contents  4.1  4.2  4.3  Shows that this research is close to reality.
  • 9. Objectivity  The result of article shows  the difficulty for Chinese car EM MNEs to move internationally relates to the level of knowledge & innovation  Research backed by:  Strategical research results of contents 4.1, 4.2 & 4.3 and table 1, 2 & 3.
  • 10. Replicability There is no previous research article on this particular topic.
  • 11. Generalizability This study can be implied on other mature industries like food industry.
  • 12. Parsimony  In this research it only takes two factors under consideration for expansion of EM MNEs  Innovation  Knowledge  Framework of this research article is not overly complicated.