The document discusses an alignment-free method for phylogenetic reconstruction using k-mer counts presented by Md. Mohaiminul Islam and Khandaker Mushfiqur Rahman. It includes sections on introduction, problem definition, motivation, related work, method, implementation, results, and bibliography. The authors propose using k-mer counts from DNA sequences rather than sequence alignment to construct phylogenetic trees for organisms.
Research proposal presentationslidesharejennybyast
This document provides an overview of a study on strategic alliances between small and medium enterprises (SMEs) in the high tech sector in the UK. It discusses gaps in existing literature, including research being confined to specific industries or technologies and limited sample sizes. The literature review reveals models that don't address alliance failure in SMEs specifically and suggests location and a firm's lifecycle stage are important considerations for alliance success. The methodology outlines a mixed methods approach including a literature review, case studies, questionnaires, and data analysis to test hypotheses and provide conclusions on engineering successful alliances for SMEs.
Vskills certification for Market Research Analyst assesses the candidate as per the company’s need for market research. The certification tests the candidates on various areas in marketing research basics, research design and objectives, primary and secondary data collection, sampling and hypothesis, data processing and analysis, multivariate data analysis, forecasting methods, report writing and ethics.
This document is a thesis submitted by Elizabeth Wisdom in fulfilment of the requirements for a Master's degree from Durban University of Technology. The thesis examines the impact of e-marketing on business performance among members of the Midlands Meander Association, a tourism route in South Africa, between August 2013 and January 2014. It employs a mixed methods approach, using an online survey, telephone interviews, and analysis of public documents. The research finds differences in how MMA members implement e-marketing and that it is underutilized. It reveals a need for increased use of social media, search engine optimization, and complementary links. Over half of members have a moderately positive perception of e-marketing, which may be influenced by age. The majority
The document summarizes the goals and activities of the Global Manufacturing Roundtable (GMR), a consortium run by Cranfield School of Management. The GMR aims to address challenges faced by manufacturing and services practitioners in the UK by facilitating sharing of ideas and best practices. It offers member companies opportunities to participate in research projects, access findings and new approaches, and network with other members. Recent GMR research has examined topics like strategic global manufacturing management, manufacturing flexibility, and improving new product introduction.
This document is a research report on critical success factors for successful implementation of enterprise resource planning (ERP) systems in manufacturing organizations. It begins with an introduction to ERP systems, including their history and advantages. It then discusses the research problem, objectives, questions, and significance of the study. A literature review is presented on critical success factors for ERP implementation and organizational resistance. The research methodology is described, including variables of measurement, questionnaire design, data collection, and statistical analyses. Results are then presented on sample profile, reliability, descriptive analyses, and hierarchical regression analyses. Finally, the findings are discussed and conclusions are drawn regarding critical success factors impacting ERP implementation success and the moderating role of organizational resistance.
Examining the Influence of Uncertainty on Marketing MixSachin Mathews
This document discusses uncertainty in marketing mix strategies for business-to-business export markets. It presents hypotheses about how international entrepreneurship and networking abilities can help reduce uncertainty and improve marketing mix assessments. A survey was conducted of German companies operating in emerging markets to test the hypotheses. Structural equation modeling found support for hypotheses about international entrepreneurship and networking reducing uncertainty and enabling better adaptation of pricing and promotion strategies. Product adaptation and sales structures were not significantly impacted by uncertainty. The findings provide implications for managers on actions to reduce uncertainty like market research and some standardization versus adaptation of marketing mix elements.
The document discusses an alignment-free method for phylogenetic reconstruction using k-mer counts presented by Md. Mohaiminul Islam and Khandaker Mushfiqur Rahman. It includes sections on introduction, problem definition, motivation, related work, method, implementation, results, and bibliography. The authors propose using k-mer counts from DNA sequences rather than sequence alignment to construct phylogenetic trees for organisms.
Research proposal presentationslidesharejennybyast
This document provides an overview of a study on strategic alliances between small and medium enterprises (SMEs) in the high tech sector in the UK. It discusses gaps in existing literature, including research being confined to specific industries or technologies and limited sample sizes. The literature review reveals models that don't address alliance failure in SMEs specifically and suggests location and a firm's lifecycle stage are important considerations for alliance success. The methodology outlines a mixed methods approach including a literature review, case studies, questionnaires, and data analysis to test hypotheses and provide conclusions on engineering successful alliances for SMEs.
Vskills certification for Market Research Analyst assesses the candidate as per the company’s need for market research. The certification tests the candidates on various areas in marketing research basics, research design and objectives, primary and secondary data collection, sampling and hypothesis, data processing and analysis, multivariate data analysis, forecasting methods, report writing and ethics.
This document is a thesis submitted by Elizabeth Wisdom in fulfilment of the requirements for a Master's degree from Durban University of Technology. The thesis examines the impact of e-marketing on business performance among members of the Midlands Meander Association, a tourism route in South Africa, between August 2013 and January 2014. It employs a mixed methods approach, using an online survey, telephone interviews, and analysis of public documents. The research finds differences in how MMA members implement e-marketing and that it is underutilized. It reveals a need for increased use of social media, search engine optimization, and complementary links. Over half of members have a moderately positive perception of e-marketing, which may be influenced by age. The majority
The document summarizes the goals and activities of the Global Manufacturing Roundtable (GMR), a consortium run by Cranfield School of Management. The GMR aims to address challenges faced by manufacturing and services practitioners in the UK by facilitating sharing of ideas and best practices. It offers member companies opportunities to participate in research projects, access findings and new approaches, and network with other members. Recent GMR research has examined topics like strategic global manufacturing management, manufacturing flexibility, and improving new product introduction.
This document is a research report on critical success factors for successful implementation of enterprise resource planning (ERP) systems in manufacturing organizations. It begins with an introduction to ERP systems, including their history and advantages. It then discusses the research problem, objectives, questions, and significance of the study. A literature review is presented on critical success factors for ERP implementation and organizational resistance. The research methodology is described, including variables of measurement, questionnaire design, data collection, and statistical analyses. Results are then presented on sample profile, reliability, descriptive analyses, and hierarchical regression analyses. Finally, the findings are discussed and conclusions are drawn regarding critical success factors impacting ERP implementation success and the moderating role of organizational resistance.
Examining the Influence of Uncertainty on Marketing MixSachin Mathews
This document discusses uncertainty in marketing mix strategies for business-to-business export markets. It presents hypotheses about how international entrepreneurship and networking abilities can help reduce uncertainty and improve marketing mix assessments. A survey was conducted of German companies operating in emerging markets to test the hypotheses. Structural equation modeling found support for hypotheses about international entrepreneurship and networking reducing uncertainty and enabling better adaptation of pricing and promotion strategies. Product adaptation and sales structures were not significantly impacted by uncertainty. The findings provide implications for managers on actions to reduce uncertainty like market research and some standardization versus adaptation of marketing mix elements.
1) The document is a project report on brand awareness of Motorola handsets among students at Guruvayurappan Institute of Management.
2) The objectives of the study were to analyze brand awareness, performance, expectations, and drawbacks of Motorola products among students.
3) Key findings included that 93% of students were aware of the Motorola brand, 46.67% felt Motorola phones had good value for money, and brand promotion was rated as good by 40% of respondents.
Eldon Phukuile (2015) Customer value creation in the South African mobile tel...Eldon Phukuile
The document discusses copyright and citation considerations for a thesis or dissertation. It outlines three key points: attribution, where credit must be given to the original creator; non-commercial use, as the material cannot be used for commercial purposes; and share alike, requiring derivatives to be shared under the same license as the original. It also provides instructions on how to cite the thesis or dissertation.
The project is undertaken to measure the brand promotion of WORLD OF MOMS.COM in around HYDERABAD, measuring the brand promotion of a particular company’s brand is of vital importance since it indicates the number of people who are aware as well as what values they add to the particular brand in a given period of time and it also highlights the effectiveness of the different advertising or promotional tools used for the purpose.
Asia research partners consumer presentationSuraj Singh
Asia Research Partners is a market research firm that provides a full range of research solutions including consumer research, healthcare research, IT research, and more. It has offices in India, Canada, and New Zealand. The company uses both qualitative and quantitative research methods like interviews, surveys, and focus groups. It has expertise researching various industries and can manage large-scale, multi-location projects. Asia Research Partners aims to provide accurate solutions and insightful analysis to its clients.
The document provides a case study report on market segmentation, targeting, and positioning strategies of Embraer executive jets in Bangladesh. It includes an executive summary, introduction covering the background, objectives, methodology, scope and limitations of the study. It also includes a literature review on key concepts. The next sections provide an overview of Embraer including its history, mission, vision, and product portfolio. Finally, it analyzes Embraer's market segmentation approaches, target markets, and positioning strategies.
Marketing automation platforms like Marketo Engage offer marketers huge advantages in efficiency and performance. Yet, many companies struggle to manage and operate these platforms at the speed and scale their businesses demand.
In this session, we’ll unpack some of the main challenges holding MOps professionals back, and share tips and tricks that can help you avoid common stumbling blocks. You’ll come away with fresh insights and an action plan for managing your marketing operations with greater efficiency and agility.
Top Tips include:
- Keys to aligning one of the biggest gaps: people and process
- How to gain efficiencies and streamline your MOPs process
- When to consider adopting a Center of Excellence (COE)
- Tips to assess your company’s demand generation maturity
A study of brand preference and buying patternSandeep F Cool
This document provides an internship report submitted by Sandeep F to Visvesvaraya Technological University in partial fulfillment of an MBA degree. The report studies brand preference and buying patterns at Arjun Motors in Mysore. It includes chapters on the automotive industry and company profiles, a literature review on branding concepts, data analysis and findings from a survey of 50 Yamaha motorcycle customers. Key findings include customers being satisfied with Yamaha bikes and service at Arjun Motors. The report also recommends Yamaha focus on style, power and mileage in advertising to attract customers and maintain dominance in the premium bike segment.
This document summarizes the key findings of a Forrester Consulting research study on multichannel marketing:
- Marketers have widely adopted multichannel marketing practices to engage customers across digital and offline channels. 40% of respondents considered themselves mature practitioners.
- Mature multichannel marketers reported significant business gains, including improved campaign performance and higher marketing ROI.
- However, even mature practitioners still have disjointed processes and opportunities to better integrate technologies to drive more benefits from their multichannel efforts.
This document outlines a study on developing an entry-level marketing strategy for ITC to enter the Ready-to-Cook (RTC) food industry in India. The study aims to understand customer preferences and perceptions of the RTC industry. A survey was conducted in Bangalore with 100 respondents between 18-45 years of age to identify the key factors influencing their purchase of RTC products. The findings of the study will help ITC analyze opportunities in the market and design a marketing strategy to effectively compete with existing brands. Descriptive research methodology involving questionnaires and interviews was used to collect primary data, which was analyzed using Microsoft Excel. The study focuses on understanding customer preferences related to price, quality, taste, and availability of RTC products to help I
Gestione di un Progetto - 1. Progetti e modelli strategici di businessManager.it
This document discusses project portfolio management and its relationship to strategic planning. It provides inputs that influence when the project process begins, such as strategic planning, organizational mission, resources, and customers. Models for assessing strategy are presented, including Michael Porter's "5 Forces" analysis of competition and Robert Kaplan and David Norton's "Balanced Scorecard" for linking strategic objectives to performance measurements. The summary highlights strategic management as determining long-term objectives, anticipating future trends, and projecting new products/services to respond to change and guide resource allocation.
The State and Impact of Content ConsistencyDemand Metric
The creation and dissemination of content is at the heart of the modern marketing organization’s work. Any digital marketing endeavor is fueled by content, and prospects who embark on a buying journey are most likely to first encounter a selling company through its content.
This report summarizes the results of a survey used to collect the study’s data, sharing the key findings and insights that came from the data analysis.
A Study into the Role and Effectiveness of Advertising on Brand Awareness wit...Sebnem Kavcin
Over the years, the role of advertising has been tried to analyse by many researchers and several studies are carried out to measure the advertising effectiveness on brand awareness which will lead marketing managers to make intelligent decisions about their brands and advertising strategies. This study will focus on these issues with a specific reference to Turkish Airlines‟ TV advertisement with Manchester United football team and advertising strategies in general, in order to achieve brand awareness in local and the global scale.
To explore and evaluate these issues, an extensive literature review was undertaken to identify significant frameworks. This was complemented by a survey (both in English and in Turkish) and an interview with the Advertising Manager of Turkish Airlines.
The survey was carried out with 104 international and 237 national people and they have been asked several questions about their knowledge of Turkish Airlines and the TV ad of the company, aiming to investigate whether they are aware of the company and their TV ad, and to what extent they benefit from the advertisement before they make a purchasing decision. The focus of the questions are mainly on participants‟ (as consumers) knowledge of the brand, their thoughts about the brand image and their perception of the brand.
To understand Turkish Airlines‟ advertising strategies better and to be able to evaluate them with the related literature, an interview with the Advertising Manager is conducted. He has been asked about the company‟s objectives and strategies both in local and global perspective.
The outcomes of the survey and the interview helped to measure whether the company objectives have been achieved and its strategy has been successful in terms of creating and developing brand awareness.
This document appears to be an internship report submitted by Sudharshan G to Visvesvaraya Technological University in partial fulfillment of the requirements for a Master of Business Administration degree. The report focuses on studying the brand image of Nandini products at KOMUL, Kolar. It begins with an acknowledgment section thanking those who supported and guided the internship. The contents section provides an outline of the report, which includes chapters on the industry and company profile, a theoretical background of the study, data analysis and interpretation, findings, suggestions, and conclusion. Methodologies used include a literature review, collection of primary data through questionnaires, and secondary research. The objectives are to measure Nandini's brand image
Margaret M. Feeney is an experienced MBA graduate seeking a full-time position. At PepsiCo, she analyzed their go-to-market system and stage-gate process, presenting recommendations to senior managers. She also interviewed over 35 employees from the CPG industry and performed a benchmark study of competitor companies. While at PepsiCo, she won first place in their Sustainability Challenge and Viral Marketing Challenge. She also helped secure $150,000 in seed capital for a GIS startup company.
Influence of Big Data Analytics in Supply Chain Management- A case study in B...Monwar Anik
Big Data Analytics (BDA) has the potential to improve demand forecasting, communications and better manage supply chain resources. Despite such recognized benefits and the increase of BDA research, little is known about the general approaches used to investigate BDA in the context of supply chain management (SCM). In the light of the Resource-based View, the main goal of this study was, by means of a systematic literature review, to comprehend how BDA has been investigated on SCM studies, which resources are managed by BDA as well as which SCM processes are involved. Our study found out that the predictive and prescriptive approaches are more frequently used and organizational, technological and human resources are often managed by BDA. It was observed a focus on Demand Management and Order Fulfilment processes and a lack of studies on Returns Management, which indicates an open research area that should be exploited by future studies
This document appears to be a project report submitted for a Master's degree. It includes sections like introduction, methodology, company profile, data analysis and interpretation, findings, conclusions and suggestions. The project report focuses on analyzing customer preferences for choosing Xtreme Technologies in Chennai. It involves collecting primary data through questionnaires distributed to customers visiting the company's store and analyzing the data to understand factors influencing customer choices and decision making. The objective is to help Xtreme Technologies better understand customer preferences and design effective marketing strategies.
Key factors influence brand trust and brand loyalty a study on smartphone con...NuioKila
This document is a thesis submitted by Truong Hong Ky to the University of Economics Ho Chi Minh City in 2014 that examines key factors influencing brand trust and loyalty among smartphone consumers in Vietnam. The study aims to determine how brand identity, brand identification, and customer satisfaction impact brand trust and loyalty. A research model and hypotheses are proposed. The study uses a quantitative survey methodology to collect data from smartphone users and analyzes the results using exploratory factor analysis and multiple linear regression to test the hypotheses. The findings indicate that brand identity, brand identification, and customer satisfaction all have a significant positive impact on both brand trust and brand loyalty. Brand trust is also found to strongly influence brand loyalty. The conclusion provides recommendations for brand executives to
International Journal of Lean Six SigmaApplication of contin.docxvrickens
International Journal of Lean Six Sigma
Application of continuous improvement techniques to improve organization
performance: A case study
Sharfuddin Ahmed Khan, Mohamad Amin Kaviani, Brian J. Galli, Palvisha Ishtiaq,
Article information:
To cite this document:
Sharfuddin Ahmed Khan, Mohamad Amin Kaviani, Brian J. Galli, Palvisha Ishtiaq, (2019) "Application
of continuous improvement techniques to improve organization performance: A case study",
International Journal of Lean Six Sigma, https://doi.org/10.1108/IJLSS-05-2017-0048
Permanent link to this document:
https://doi.org/10.1108/IJLSS-05-2017-0048
Downloaded on: 04 January 2019, At: 04:46 (PT)
References: this document contains references to 39 other documents.
To copy this document: [email protected]
Access to this document was granted through an Emerald subscription provided by
Token:Eprints:KUHnTQ2sMr9BMDJatrpX:
For Authors
If you would like to write for this, or any other Emerald publication, then please use our Emerald
for Authors service information about how to choose which publication to write for and submission
guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information.
About Emerald www.emeraldinsight.com
Emerald is a global publisher linking research and practice to the benefit of society. The company
manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as
well as providing an extensive range of online products and additional customer resources and
services.
Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the
Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for
digital archive preservation.
*Related content and download information correct at time of download.
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https://doi.org/10.1108/IJLSS-05-2017-0048
https://doi.org/10.1108/IJLSS-05-2017-0048
Application of continuous
improvement techniques to
improve organization performance
A case study
Sharfuddin Ahmed Khan
Department of Industrial Engineering and Engineering Management,
University of Sharjah, Sharjah, United Arab Emirates
Mohamad Amin Kaviani
Young Researchers and Elite Club, Shiraz Branch,
Islamic Azad University, Shiraz, Iran
Brian J. Galli
School of Computer Science, Innovation and Management Engineering,
Long Island University, Brookville, New York, USA, and
Palvisha Ishtiaq
ASPIN Pharma Private Limited, Karachi, Pakistan
Abstract
Purpose – The purpose of this paper is to study, analyze and implement continuous improvement (CI)
techniques in an interior design case company, which faces challenges in different departments that affect the
case company performance.
Design/methodology/approach – The proposed methodology implemented in three departments of an
interior design company in Gulf Cooperation Council (GCC). First, the authors analyzed and iden ...
The document discusses various pricing strategies and concepts. It lists the group members working on pricing products and services. It then defines pricing and explores how prices affect business. Various pricing approaches are discussed, including mark-up pricing, cost-plus pricing using absorption costing, elasticity of demand approaches, and target costing. Drawbacks of different approaches are also highlighted.
1) The document is a project report on brand awareness of Motorola handsets among students at Guruvayurappan Institute of Management.
2) The objectives of the study were to analyze brand awareness, performance, expectations, and drawbacks of Motorola products among students.
3) Key findings included that 93% of students were aware of the Motorola brand, 46.67% felt Motorola phones had good value for money, and brand promotion was rated as good by 40% of respondents.
Eldon Phukuile (2015) Customer value creation in the South African mobile tel...Eldon Phukuile
The document discusses copyright and citation considerations for a thesis or dissertation. It outlines three key points: attribution, where credit must be given to the original creator; non-commercial use, as the material cannot be used for commercial purposes; and share alike, requiring derivatives to be shared under the same license as the original. It also provides instructions on how to cite the thesis or dissertation.
The project is undertaken to measure the brand promotion of WORLD OF MOMS.COM in around HYDERABAD, measuring the brand promotion of a particular company’s brand is of vital importance since it indicates the number of people who are aware as well as what values they add to the particular brand in a given period of time and it also highlights the effectiveness of the different advertising or promotional tools used for the purpose.
Asia research partners consumer presentationSuraj Singh
Asia Research Partners is a market research firm that provides a full range of research solutions including consumer research, healthcare research, IT research, and more. It has offices in India, Canada, and New Zealand. The company uses both qualitative and quantitative research methods like interviews, surveys, and focus groups. It has expertise researching various industries and can manage large-scale, multi-location projects. Asia Research Partners aims to provide accurate solutions and insightful analysis to its clients.
The document provides a case study report on market segmentation, targeting, and positioning strategies of Embraer executive jets in Bangladesh. It includes an executive summary, introduction covering the background, objectives, methodology, scope and limitations of the study. It also includes a literature review on key concepts. The next sections provide an overview of Embraer including its history, mission, vision, and product portfolio. Finally, it analyzes Embraer's market segmentation approaches, target markets, and positioning strategies.
Marketing automation platforms like Marketo Engage offer marketers huge advantages in efficiency and performance. Yet, many companies struggle to manage and operate these platforms at the speed and scale their businesses demand.
In this session, we’ll unpack some of the main challenges holding MOps professionals back, and share tips and tricks that can help you avoid common stumbling blocks. You’ll come away with fresh insights and an action plan for managing your marketing operations with greater efficiency and agility.
Top Tips include:
- Keys to aligning one of the biggest gaps: people and process
- How to gain efficiencies and streamline your MOPs process
- When to consider adopting a Center of Excellence (COE)
- Tips to assess your company’s demand generation maturity
A study of brand preference and buying patternSandeep F Cool
This document provides an internship report submitted by Sandeep F to Visvesvaraya Technological University in partial fulfillment of an MBA degree. The report studies brand preference and buying patterns at Arjun Motors in Mysore. It includes chapters on the automotive industry and company profiles, a literature review on branding concepts, data analysis and findings from a survey of 50 Yamaha motorcycle customers. Key findings include customers being satisfied with Yamaha bikes and service at Arjun Motors. The report also recommends Yamaha focus on style, power and mileage in advertising to attract customers and maintain dominance in the premium bike segment.
This document summarizes the key findings of a Forrester Consulting research study on multichannel marketing:
- Marketers have widely adopted multichannel marketing practices to engage customers across digital and offline channels. 40% of respondents considered themselves mature practitioners.
- Mature multichannel marketers reported significant business gains, including improved campaign performance and higher marketing ROI.
- However, even mature practitioners still have disjointed processes and opportunities to better integrate technologies to drive more benefits from their multichannel efforts.
This document outlines a study on developing an entry-level marketing strategy for ITC to enter the Ready-to-Cook (RTC) food industry in India. The study aims to understand customer preferences and perceptions of the RTC industry. A survey was conducted in Bangalore with 100 respondents between 18-45 years of age to identify the key factors influencing their purchase of RTC products. The findings of the study will help ITC analyze opportunities in the market and design a marketing strategy to effectively compete with existing brands. Descriptive research methodology involving questionnaires and interviews was used to collect primary data, which was analyzed using Microsoft Excel. The study focuses on understanding customer preferences related to price, quality, taste, and availability of RTC products to help I
Gestione di un Progetto - 1. Progetti e modelli strategici di businessManager.it
This document discusses project portfolio management and its relationship to strategic planning. It provides inputs that influence when the project process begins, such as strategic planning, organizational mission, resources, and customers. Models for assessing strategy are presented, including Michael Porter's "5 Forces" analysis of competition and Robert Kaplan and David Norton's "Balanced Scorecard" for linking strategic objectives to performance measurements. The summary highlights strategic management as determining long-term objectives, anticipating future trends, and projecting new products/services to respond to change and guide resource allocation.
The State and Impact of Content ConsistencyDemand Metric
The creation and dissemination of content is at the heart of the modern marketing organization’s work. Any digital marketing endeavor is fueled by content, and prospects who embark on a buying journey are most likely to first encounter a selling company through its content.
This report summarizes the results of a survey used to collect the study’s data, sharing the key findings and insights that came from the data analysis.
A Study into the Role and Effectiveness of Advertising on Brand Awareness wit...Sebnem Kavcin
Over the years, the role of advertising has been tried to analyse by many researchers and several studies are carried out to measure the advertising effectiveness on brand awareness which will lead marketing managers to make intelligent decisions about their brands and advertising strategies. This study will focus on these issues with a specific reference to Turkish Airlines‟ TV advertisement with Manchester United football team and advertising strategies in general, in order to achieve brand awareness in local and the global scale.
To explore and evaluate these issues, an extensive literature review was undertaken to identify significant frameworks. This was complemented by a survey (both in English and in Turkish) and an interview with the Advertising Manager of Turkish Airlines.
The survey was carried out with 104 international and 237 national people and they have been asked several questions about their knowledge of Turkish Airlines and the TV ad of the company, aiming to investigate whether they are aware of the company and their TV ad, and to what extent they benefit from the advertisement before they make a purchasing decision. The focus of the questions are mainly on participants‟ (as consumers) knowledge of the brand, their thoughts about the brand image and their perception of the brand.
To understand Turkish Airlines‟ advertising strategies better and to be able to evaluate them with the related literature, an interview with the Advertising Manager is conducted. He has been asked about the company‟s objectives and strategies both in local and global perspective.
The outcomes of the survey and the interview helped to measure whether the company objectives have been achieved and its strategy has been successful in terms of creating and developing brand awareness.
This document appears to be an internship report submitted by Sudharshan G to Visvesvaraya Technological University in partial fulfillment of the requirements for a Master of Business Administration degree. The report focuses on studying the brand image of Nandini products at KOMUL, Kolar. It begins with an acknowledgment section thanking those who supported and guided the internship. The contents section provides an outline of the report, which includes chapters on the industry and company profile, a theoretical background of the study, data analysis and interpretation, findings, suggestions, and conclusion. Methodologies used include a literature review, collection of primary data through questionnaires, and secondary research. The objectives are to measure Nandini's brand image
Margaret M. Feeney is an experienced MBA graduate seeking a full-time position. At PepsiCo, she analyzed their go-to-market system and stage-gate process, presenting recommendations to senior managers. She also interviewed over 35 employees from the CPG industry and performed a benchmark study of competitor companies. While at PepsiCo, she won first place in their Sustainability Challenge and Viral Marketing Challenge. She also helped secure $150,000 in seed capital for a GIS startup company.
Influence of Big Data Analytics in Supply Chain Management- A case study in B...Monwar Anik
Big Data Analytics (BDA) has the potential to improve demand forecasting, communications and better manage supply chain resources. Despite such recognized benefits and the increase of BDA research, little is known about the general approaches used to investigate BDA in the context of supply chain management (SCM). In the light of the Resource-based View, the main goal of this study was, by means of a systematic literature review, to comprehend how BDA has been investigated on SCM studies, which resources are managed by BDA as well as which SCM processes are involved. Our study found out that the predictive and prescriptive approaches are more frequently used and organizational, technological and human resources are often managed by BDA. It was observed a focus on Demand Management and Order Fulfilment processes and a lack of studies on Returns Management, which indicates an open research area that should be exploited by future studies
This document appears to be a project report submitted for a Master's degree. It includes sections like introduction, methodology, company profile, data analysis and interpretation, findings, conclusions and suggestions. The project report focuses on analyzing customer preferences for choosing Xtreme Technologies in Chennai. It involves collecting primary data through questionnaires distributed to customers visiting the company's store and analyzing the data to understand factors influencing customer choices and decision making. The objective is to help Xtreme Technologies better understand customer preferences and design effective marketing strategies.
Key factors influence brand trust and brand loyalty a study on smartphone con...NuioKila
This document is a thesis submitted by Truong Hong Ky to the University of Economics Ho Chi Minh City in 2014 that examines key factors influencing brand trust and loyalty among smartphone consumers in Vietnam. The study aims to determine how brand identity, brand identification, and customer satisfaction impact brand trust and loyalty. A research model and hypotheses are proposed. The study uses a quantitative survey methodology to collect data from smartphone users and analyzes the results using exploratory factor analysis and multiple linear regression to test the hypotheses. The findings indicate that brand identity, brand identification, and customer satisfaction all have a significant positive impact on both brand trust and brand loyalty. Brand trust is also found to strongly influence brand loyalty. The conclusion provides recommendations for brand executives to
International Journal of Lean Six SigmaApplication of contin.docxvrickens
International Journal of Lean Six Sigma
Application of continuous improvement techniques to improve organization
performance: A case study
Sharfuddin Ahmed Khan, Mohamad Amin Kaviani, Brian J. Galli, Palvisha Ishtiaq,
Article information:
To cite this document:
Sharfuddin Ahmed Khan, Mohamad Amin Kaviani, Brian J. Galli, Palvisha Ishtiaq, (2019) "Application
of continuous improvement techniques to improve organization performance: A case study",
International Journal of Lean Six Sigma, https://doi.org/10.1108/IJLSS-05-2017-0048
Permanent link to this document:
https://doi.org/10.1108/IJLSS-05-2017-0048
Downloaded on: 04 January 2019, At: 04:46 (PT)
References: this document contains references to 39 other documents.
To copy this document: [email protected]
Access to this document was granted through an Emerald subscription provided by
Token:Eprints:KUHnTQ2sMr9BMDJatrpX:
For Authors
If you would like to write for this, or any other Emerald publication, then please use our Emerald
for Authors service information about how to choose which publication to write for and submission
guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information.
About Emerald www.emeraldinsight.com
Emerald is a global publisher linking research and practice to the benefit of society. The company
manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as
well as providing an extensive range of online products and additional customer resources and
services.
Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the
Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for
digital archive preservation.
*Related content and download information correct at time of download.
D
ow
nl
oa
de
d
by
5
.7
4.
86
.4
7
A
t
04
:4
6
04
J
an
ua
ry
2
01
9
(P
T
)
https://doi.org/10.1108/IJLSS-05-2017-0048
https://doi.org/10.1108/IJLSS-05-2017-0048
Application of continuous
improvement techniques to
improve organization performance
A case study
Sharfuddin Ahmed Khan
Department of Industrial Engineering and Engineering Management,
University of Sharjah, Sharjah, United Arab Emirates
Mohamad Amin Kaviani
Young Researchers and Elite Club, Shiraz Branch,
Islamic Azad University, Shiraz, Iran
Brian J. Galli
School of Computer Science, Innovation and Management Engineering,
Long Island University, Brookville, New York, USA, and
Palvisha Ishtiaq
ASPIN Pharma Private Limited, Karachi, Pakistan
Abstract
Purpose – The purpose of this paper is to study, analyze and implement continuous improvement (CI)
techniques in an interior design case company, which faces challenges in different departments that affect the
case company performance.
Design/methodology/approach – The proposed methodology implemented in three departments of an
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4. Hallmarks Of Scientific Research
Purposiveness
Rigor
Testability
Precision and Confident
Objectivity
Replicability
Generalizability
Parsimony
5. Purposiveness
This study seek to develop an approach to solve a
significant, strategic puzzle.
Why do some EM MNEs with global ambition have
little success so far?
How can these companies solve these problem.’
7. Testability
The strategic researches used in this article shows
that this article is testable
Referance to research result
4.1
4.2
4.3
8. Precision and Confident
The research result from contents
4.1
4.2
4.3
Shows that this research is close to reality.
9. Objectivity
The result of article shows
the difficulty for Chinese car EM MNEs to
move internationally relates to the level of
knowledge & innovation
Research backed by:
Strategical research results of contents 4.1, 4.2
& 4.3 and table 1, 2 & 3.
12. Parsimony
In this research it only takes two factors under
consideration for expansion of EM MNEs
Innovation
Knowledge
Framework of this research article is not
overly complicated.