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Chaayos
- 1. Managing a PRCrisis
- 2. 2 About us Launched in2012, Chaayos is a tea café start-up started by two IITians, Nitin & Raghav. In a country of tea lovers, they were surprised to see the market full of coffee cafes. Seeing this as an opportunity, they decided to create a chain of tea cafes that offered people tea just the way they wanted it About us
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- 4. 4 Public Relation Strategy PR Strategy CrisisManagement Strategy Impression Management Strategy Reactive Strategy Press Release Social Media
- 5. 5All chaayos wantto say sorry !!! Press Release Firstly, we would like apologize for using the term high humorous word according to us “mental”. Hence, we kindly wish to inform all our chai lover, that the term "mental” in the campaigns was not to offend the state of mind or hurt the sentiments. The campaign was just to take precedence of the love for chai that we all have in us as Indians. The term was conceptualized keeping in mind the obsession that we have with tea and how we can go to any extent when talking about chai and to get our favorite beverage perfectly made. Nevertheless, Apologies never make you go low and we believe that our customers are the ones we owe our self to. We know you love chai as much as we do and can go crazy about it just like us. Chaayos has come up with the vision to fulfill the love for chai in the most desired way and we hope to maintain our legacy throughout.
- 6. 6 Traffic in socialMedia Footfall/Loyalty Social Media Opinion and reactions Success Measure? What do they say about us?
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