This document contains information about Pizza Hut's operations and success in Malaysia as well as its use of customer relationship management. It discusses how Pizza Hut has grown to over 210 restaurants in Malaysia and Singapore by continually developing new pizza products. It also describes how customer relationship management helps ensure smooth operations between suppliers, manufacturing, and customers to meet customer needs. Finally, it outlines some of Pizza Hut's key CRM tools and components like segmenting customers, communications, customer service capabilities, and designing and implementing their CRM program.